SANTHOSH RAJA

Business Development Executive

Bengaluru, Karnataka, India3 yrs 10 mos experience

Key Highlights

Expert in data-driven decision making for e-commerce growth.
Proven track record in optimizing merchandising strategies.
Strong collaborator with analytics and tech teams.

Stackforce AI infers this person is a data-driven E-commerce strategist with expertise in merchandising and performance optimization.

Contact

Skills

Core Skills

Data AnalysisData-driven Decision MakingStrategic PlanningBusiness Analysis

Other Skills

Stakeholder ManagementKey Performance IndicatorsA/B TestingCommunicationquick commerceOperational PlanningCreative MerchandisingOperations ManagementEasily AdaptableConsumer BrandingE-commerce OptimizationCross-team CollaborationProcess AutomationCustomer Insightecommerce

About

Results-driven professional with expertise in planning and executing homepage sales and event strategies. Skilled in using data insights to optimize performance and drive sales. Strong collaborator with analytics and tech teams to streamline processes, reduce manual work, and introduce innovative solutions like SDUI. Experienced in running experiments to refine merchandising strategies and enhance customer experience, always focused on efficiency and business growth.

Experience

3 yrs 10 mos

Total Experience

1 yr 2 mos

Average Tenure

4 mos

Current Experience

Bigbasket

Associate - Marketing

Feb 2026 – Present · 4 mos · Bengalore · On-site

Swiggy instamart

Senior Executive - Storefront

Feb 2025 – Feb 2026 · 1 yr · Bengaluru, Karnataka, India · On-site

Stakeholder ManagementData Analysis

Meesho

Marketing Associate

Sep 2023 – Feb 2025 · 1 yr 5 mos · Bengaluru, Karnataka, India · Hybrid

Managed Merchandising Planning & Execution: Led day-to-day merchandising for the Homepage Sale/Event team, ensuring flawless execution of strategies across the platform to drive engagement and conversions.
Data-Driven Decision Making: Analyzed key performance indicators (KPIs) to identify opportunities for optimization, driving improved throughput and sales growth through targeted merchandising adjustments.
Collaborated with Analytics Team: Partnered with the analytics team to gather and interpret insights into customer behavior and preferences, using data to refine and optimize merchandising strategies for increased effectiveness.
Experimentation & Feature Development: Conducted multiple A/B tests to evaluate the performance of various merchandising strategies, collaborating closely with the tech team to introduce new features, such as SDUI, based on findings.

Key Performance IndicatorsStrategic PlanningData-driven Decision Making

Flipkart

Operations Executive

Aug 2022 – Sep 2023 · 1 yr 1 mo · Banglore · On-site

Managed day-to-day merchandising operations for the Lifestyle Central team, ensuring seamless execution of merchandising strategies across the platform.
Utilized data-driven decision-making techniques to analyze key performance indicators and identify opportunities for improvement, resulting in enhanced throughput and increased sales.
Developed and implemented creative merchandising banners and constructs, driving customer engagement and boosting conversion rates.
Collaborated with the merchandising analytics team to gain valuable insights into customer behavior and preferences, leveraging these insights to optimize merchandising strategies.
Facilitated stakeholder management to streamline operations across all Lifestyle categories, ensuring effective communication and coordination between teams.

CommunicationBusiness Analysis