Feb 2023 – Feb 2024 · 1 yr · Greater London, England, United Kingdom · Remote

• Joined international B2B SaaS start-up to support scaling TOFU. Manage 3 indirect reports.
• ✧ Respected as an integral leader to revenue operations, marketing, and sales teams in the areas of inbound marketing tactics and business development, marketing architecture and data integration.
• ✧ Developed funnel qualification and routing architecture to hone key areas of influence and utilized multi-touch attribution modeling to generate and track over 60% of all SARR.

Apr 2022 – Nov 2022 · 7 mos · Seattle, Washington, United States · Remote

• B2B SaaS Start-up hired me to build their first full-funnel architecture. Left as part of large-scale RIF.
• ✧ Doubled quantity of marketing qualified leads multiple times in 4 months while drastically improving quality.
• ✧ Spearheaded redesign of group demo offering with new marketing positioning, new presentation, clarified service offerings, and improved business development tactics, resulting in higher attendance and sales conversions.

Jan 2021 – Apr 2022 · 1 yr 3 mos

• Co-led a department of seventeen marketing and communication experts. Part of post-acquisition restructure ended in 70% headcount reduction.
• ✧ Built a highly effective virtual team at the onset of the pandemic and successfully overcame the challenges of uncertainty, isolation, and asynchronous work creating an operationally lean team.
• ✧ Increased inbound lead acceptance from 72% to 99% through effective strategy collaboration with sales development and partnerships teams.
• ✧ Launched effective omni-channel campaigns and maintained engagement for three distinct SaaS products generating consistently between 30%-40% of all net new revenue.

Feb 2020 – Jan 2021 · 11 mos

• Recruited by Marketing Manager previously at WindsorCircle to fill the need for martech architecture and data support for multi-brand B2B SaaS merger. Promoted to lead digital strategy and integrated marketing.
• ✧ Technical owner and architect for systems integration merging 2 Salesforce instances as well as Hubspot and Salesforce bi-directional integration for effective marketing automation and lead funnel management.

Jun 2019 – Sep 2019 · 3 mos · California, United States · Remote

• Invited by former Act-On client advisor to help solve the agency’s operational inefficiencies. Start-up dedicated to complex client strategy and automation needs that exceed Act-On’s direct client offerings. Managed one direct report and three indirect team members.
• ✧ Operationalized billable hours and project management to hit deadlines and avoid scope creep.
• ✧ Doubled the technical team's output while handling full client load, catching-up overdue projects across the agency to get back in-front of client work and strategy advisement.

Jun 2018 – Jun 2019 · 1 yr · Raleigh-Durham, North Carolina Area · Hybrid

• Transitioned to a start-up in order to hyper-focus my email expertise and impact product adoption amid company acquisition and brand merge of B2B SaaS.
• ✧ Bridged old and new products post-acquisition as first strategist to merge accounts, and empower cross-selling with complex bi-product SaaS expertise.
• ✧ Doubled the ARR of (50k+) enterprise accounts in less than 6 months by getting clients to expand their automated programs beyond cart abandonment into new types of lifecycle nurture campaigns - doubling send volume.
• ✧ Developed partner referral program with client Ticket.com to scale revenue through single client relationship.

Apr 2018 – Jun 2018 · 2 mos

• Promoted to help lead the department of 24 strategists with a direct team of 9.
• ✧ Developed department sprints with measurable KPIs for all strategists to effectively improve client feature adoption, upsells, and retention.
• ✧ Led inter-departmental training and mentored team through 12-week email strategy certification training.

Jan 2017 – Apr 2018 · 1 yr 3 mos

• Promoted, facilitated relaunch of marketing automation platform iCPro, and mentored 3 new strategists.
• Championed the iCPro automation platform, effectively upgrading my book of business and providing proof points for an effective product relaunch.
• ✧ Achieved 400% of targeted feature adoption goal and won 318% the team average value in upgrades with 98- 100% of revenue retention through consultative sales.
• ✧ Managed client and contractor salesforce architecture and data design for effective integration and Revenue funnel management.

Sep 2015 – Jan 2017 · 1 yr 4 mos

• Pursued transition into SaaS to pair passions of analytics and automation with desire to serve and support others. Managed book of 75 enterprise B2B and B2C clients on B2B SaaS platform.
• ✧ Department adopted my sub 10 min audit procedure for client accounts in order to provide immediate strategic value across accounts.

Aug 2013 – Jul 2015 · 1 yr 11 mos · Ann Arbor, MI · On-site

• Hired to fill two cross-functional needs as both administrative and marketing support for CEO, President, and senior leadership.
• ✧ Developed advanced email automation programs that were adopted by Act-On (SaaS) as a best-practice framework for B2B SaaS companies.
• ✧ Solved for and scaled lead qualification, prospect nurturing, sales capacity, and client relationship management for increased lifetime value of contracts.

Apr 2012 – Jun 2013 · 1 yr 2 mos · Ann Arbor, Michigan, United States · On-site

• Pursued intersection of art and analytics by creating a cross-functional role for myself, managing day-to-day administration and marketing of the shop.
• ✧ Developed standardized sales and project management processes to increase shop capacity and project efficiency.

Jun 2010 – Jan 2012 · 1 yr 7 mos · Maryland, United States · On-site

• Recruited from college to join the Cost Department due to my mathematics degree and analytical skills.
• ✧ Provided data modeling for production and lifecycle costs for 50 years of yet-to-be-built CH-53K helicopter program.
• ✧ Facilitated strategic meetings with Pentagon and Department of Defense Leaders to analyze program feasibility.