Arjen Segers — CEO

Most marketing technology projects fail at the strategy layer, not the implementation layer. Someone decided on the wrong platform, or the right platform for the wrong reasons, or no-one asked whether the operating model could support it. That is the problem I work on. I am a Fractional CMO and strategic MarTech advisor with deep technical fluency. I can read a stack architecture and translate it into a board-level decision. After 15+ years working across Benelux, the UK, the Middle East and the Americas, most of it inside complex international organisations, I have learned that the hardest part is rarely the technology. My work sits at the intersection of marketing transformation, platform decisions and revenue architecture. I advise CMOs and senior marketing leaders on operating models, platform strategy, and complex transformation initiatives - particularly where the stakes are high: M&A, spin-offs, IPO readiness, post-merger integration. I hold Adobe certifications in Marketo Engage Architecture - one of a small number in Europe - and have led the Adobe Marketo User Group Benelux since 2018. Earlier this year I completed Harvard University's Innovation Strategy program as part of the beta cohort. I work through my Dutch BV. If you are facing a platform decision, a marketing transformation, or a situation where the strategic and technical layers cannot be separated - that is where I am most useful.

Stackforce AI infers this person is a MarTech expert with extensive experience in marketing transformation and technology strategy.

Location: The Hague, South Holland, Netherlands

Experience: 16 yrs 1 mo

Skills

Digital Transformation
Martech Strategy
B2b Marketing
Strategic Leadership
Marketing Transformation
Customer Journey Design
Marketing Technology
Marketing Strategy
Business Transformation

Career Highlights

Expert in MarTech strategy and implementation.
Led global marketing transformations for major enterprises.
Adobe Certified Master in Marketo Engage.

Work Experience

idaday

Independent Strategic Marketing and Technology Advisor (11 mos)

JTF

Chief Strategy Officer (5 mos)

Chapman Bright

Senior Consultant - Adobe Certified Master (3 yrs 1 mo)

Marketing Technology Automation Consultant - Marketo Certified Solutions Architect (3 yrs 7 mos)

Deloitte

Marketing Technology Consultant (5 yrs 7 mos)

DHL Express

Marketing Automation Consultant (Global) (1 yr 6 mos)

Korn Ferry

Marketing Manager BeLux and Nordics (2 yrs 8 mos)

Marketing Manager Benelux + EMEA (1 yr 8 mos)

Utrecht University

Marketing Project Manager Utrecht Science Park (Life Sciences) (1 yr 3 mos)

Marketing and communications consultant (corporate) (4 yrs)

educational and research assistant - part-time (3 yrs)

Education

Liberal Arts and Sciences at Utrecht University

Innovation and Strategy program at Harvard University

Master of Business Administration - MBA at MCA Business & Postgraduate School

MSc at The University of Salford

International Law and Legal Studies at Université Côte d'Azur

at Willibrord Gymnasium

Arjen Segers

CEO

The Hague, South Holland, Netherlands16 yrs 1 mo experience

Highly Stable

Key Highlights

Expert in MarTech strategy and implementation.
Led global marketing transformations for major enterprises.
Adobe Certified Master in Marketo Engage.

Stackforce AI infers this person is a MarTech expert with extensive experience in marketing transformation and technology strategy.

Contact

Skills

Core Skills

Digital TransformationMartech StrategyB2b MarketingStrategic LeadershipMarketing TransformationCustomer Journey DesignMarketing TechnologyMarketing StrategyBusiness Transformation

Other Skills

Digital StrategyB2B Marketing StrategyAdobe MarketoAdobeMarketing OperationsMarketing AutomationTeam OnboardingTransformation StrategyProject ManagementCustomer Lifecycle ManagementInnovation ManagementBusiness InnovationGo-to-Market StrategyLeadershipDemand Generation

About

Experience

16 yrs 1 mo

Total Experience

4 yrs

Average Tenure

Current Experience

Idaday

Independent Strategic Marketing and Technology Advisor

Jun 2025 – Present · 11 mos · Voorburg, South Holland, Netherlands

Strategic advisory on MarTech architecture, platform decisions, and marketing operating models for complex international organisations. Focus areas: M&A readiness, post-merger integration, revenue operations strategy. Adobe Certified Master (Marketo Engage Architect). Harvard Innovation Strategy 2025-2026.

Digital StrategyDigital TransformationB2B Marketing StrategyAdobe MarketoMarTech Strategy

Jtf

Chief Strategy Officer

Jun 2025 – Nov 2025 · 5 mos · London Area, United Kingdom

Led strategic initiatives across international enterprise clients of JTF, an Adobe Silver Solutions Partner specialising in B2B marketing transformation.

Digital StrategyAdobeB2B Marketing StrategyB2B MarketingStrategic Leadership

Chapman bright

2 roles

Senior Consultant - Adobe Certified Master

Promoted

Apr 2022 – May 2025 · 3 yrs 1 mo

Advised international enterprise organisations on marketing transformation, customer journey design and marketing technology implementation across a 7-year period.
Key engagements included: global Adobe Marketo Engage rollout at DHL Express, marketing automation strategy and team onboarding at Deloitte, and transformation programmes at ROCKWOOL and Lely.

B2B MarketingMarketing OperationsMarketing StrategyMarketing TransformationCustomer Journey Design

Marketing Technology Automation Consultant - Marketo Certified Solutions Architect

Aug 2018 – Mar 2022 · 3 yrs 7 mos

Deloitte

Marketing Technology Consultant

May 2019 – Dec 2024 · 5 yrs 7 mos · Rotterdam, South Holland, Netherlands

0.4 FTE secondment via Chapman Bright starting 2019 followed by support until 2025

Dhl express

Marketing Automation Consultant (Global)

Sep 2018 – Mar 2020 · 1 yr 6 mos · Germany

Global deployment of Adobe Marketo Engage starting 2018, followed by hypercare until 2025

Korn ferry

2 roles

Marketing Manager BeLux and Nordics

Dec 2015 – Aug 2018 · 2 yrs 8 mos

Based in Brussels I primarily lead the Belgium/Luxembourg and Nordics marketing region and secondarily support 23 markets in Western, Southern, Central and Eastern Europe and the Middle-East.
Working with our diverse team of marketing specialists, revenue analysts and interns, my main focus is demand generation: lead nurturing, marketing automation, digital channels (search, social, web, email, inbound, organic, paid) and events. Experienced in targeting C-level+.

Marketing Manager Benelux + EMEA

Apr 2014 – Dec 2015 · 1 yr 8 mos

Working out of our Amsterdam offices for Hay Group's marketing in The Netherlands, Belgium and Luxembourg, I am responsible for ROI-focused international b2b marketing and business development, including
online / digital marketing / SEO, SEA, SEM / e-mail campaigns
events
thought leadership
marketing automation
(CRM) data analysis
in English, French, Dutch, all of which to provide proper demand generation and lead nurturing.
Other responsibilities cover mentoring interns, controlling budgets and managing external suppliers.

Utrecht university

3 roles

Marketing Project Manager Utrecht Science Park (Life Sciences)

Promoted

Jan 2013 – Apr 2014 · 1 yr 3 mos

1yr secondment to Utrecht Science Park

Marketing and communications consultant (corporate)

Jan 2009 – Jan 2013 · 4 yrs

As a corporate marketer, I have contributed to the innovation programmes for open days, student representatives and master's program inflow innovation. I have been secretary of UU’s educational marketing committee to effect proper cooperation with and between staff from the 7 faculties.

educational and research assistant - part-time

Jan 2006 – Jan 2009 · 3 yrs

For the Academic Affairs’ Office, the Communications & Marketing Office, the faculty of Humanities and its department of Ancient Philosophy I have been working as a research and educational assistant.