Sathya Prasad

CEO

Bengaluru, Karnataka, India22 yrs 4 mos experience
Highly Stable

Key Highlights

  • Over 22 years of media industry experience
  • Led teams of over 100 professionals in content production
  • Achieved significant sales growth through strategic initiatives
Stackforce AI infers this person is a Media Production and Content Strategy expert with extensive leadership experience.

Contact

Skills

Core Skills

Content ManagementTeam LeadershipMedia ProductionStrategic LeadershipMedia ManagementStrategic PlanningMedia ServicesProject ManagementJournalismContent CreationProduction ManagementQuality Assurance

Other Skills

Account ManagementAnalytical SkillsBroadcast JournalismBudgeting & Cost NegotiationBusiness AdministrationBusiness AnalysisBusiness DevelopmentBusiness InsightsBusiness PlanningBusiness StrategyCoachingCommunicationContent PlanningContinuous Process ImprovementCrisis & Turn Around Management

About

A versatile Media Professional with over 22+ years of experience in Content Execution Strategy, Muti Site Operations, News Production, Performance Management, Media Services, Continuous Process Improvement, Budgeting & Cost Negotiation, Crisis & Turn Around Management, Team Management, and P&L Management. ★ Adaptable professional with over two decades of experience in researching, planning, executing, and guaranteeing the superior quality of news and corporate videos and audio on all platforms, expertise with cutting-edge news-gathering technology, and familiarity with the breadth and depth of media content, both in real-time and in the archive. ➤ WHERE CAN I ADD VALUE • Demonstrated ability to think creatively and freely, with a strong desire to influence the public perception of an organization by means of clear and compelling messaging. • Active in terms of generating new ideas, developing superior concepts, and helping to spot potential technical dangers and explore potential alternatives to existing solutions. • Demonstrated exceptional media monitoring expertise for spotting emerging trends in the industry. • Led the technical team and all projects handled by the company; reviewed and analyzed briefs; prepared progress reports; identified risks; and created work plans. • Expertise in media evaluation, including measuring effectiveness, spotting trends, seizing opportunities, and reading audiences' reactions to new products and services. • Superb performance assessing daily newscasts to check for quality and brand consistency, and then provide constructive criticism and guidance to the entire news team to help them improve. ➤ KEY ACHIEVEMENTS ● Achieved maximum goal of translating and transcreating over 8500 scripts utilised for dubbing K12 EdTech videos in eleven Indian languages. ● Increased assistance in boosting productivity by 40 percent and lowering error rates to 5 percent. ● Consistently attaining the 50 percent company growth and revenue growth targets for FY 2019-20 and FY 2020-21. ➤ TECHNICAL SKILLS ● OS/Platforms: Mac OS, Windows 95/98/XP/Vista/Professional, Virtual Machines (VirtualBox, VM Fusion). ● Linear Editing: ACE AMPEX edit controller (650 & 850), Lift Editing software with Magic Dave, Sony cut to cut. ● Non-Linear Editing: Edit Station - V, AVID, Adobe. ● Audio and Video: Audacity, Adobe Audition, Gold wave, Pro tools, Cubase and Avid, Adobe cs4,cs5 & pro. ● Some Knowledge of: Photoshop, Corel Draw, FCP, CMS. 📧 Do reach me out at: sathyaprasadk@yahoo.co.uk

Experience

22 yrs 4 mos
Total Experience
3 yrs 10 mos
Average Tenure
--
Current Experience

Ffreedom app

Vice President - Content and Media Production

Sep 2022Jun 2024 · 1 yr 9 mos · Bengaluru, Karnataka, India · On-site

  • Lead a team of over 100 experienced and Dynamic Anchors, Creative Directors, Video Editors, Graphic Designers, Content Strategy, Quality Audit, Content Writers, social media and Camera team who create and host content for ffreedom including promos, YouTube videos and detailed courses, across categories and across languages.
  • Help select the best quality of mentors to on-board and courses based on multiple factors including, mentor feedback, audience needs, sales inputs.
  • Based on course performance and audience understanding, I keep building multiple levels of courses across connected topics.
  • Manage the day-to-day activities of Video Production including shoot allocation across anchors, approving travels, mentor agreements, working closely with the team on each element of course shoot and production, Monitoring the status of assigned courses for Video Editing & Graphic Designing.
  • Bring in best practices in scripting, anchoring and production to improve the quality of the courses and videos shot.
  • Monitoring and ensuring that the Quality of the Courses are at par with Industry standards
  • Work with the Leadership team to keep think through Content Strategy and to keep improving the quality.
  • Managing the Quality Standards across Multiple languages.
  • Ensuring the Content team creates the content in-line with the style sheet and guidelines specified by the company.
  • Lead Social Media team to come out with new ideas in using the Thumbnails, ctl text, Images and Graphics and Social Media Campaigning across different platforms effectively.
  • Leading high-performance teams across both content strategy and video execution.
  • Managing short videos to boost brand awareness and promotions and engage viewers and subscribers.
  • Recruiting and building a strong team of professionals for building high-quality videos.
  • Planning and executing weekly/monthly targets with different teams at different levels.
Financial ManagementPeople ManagementVideo PodcastsGlobalizationDevelopment OperationsExecutive Management+56

Media pulse

Co-Founder and Director – Media Operations

Mar 2016Aug 2022 · 6 yrs 5 mos · Bengaluru, Karnataka, India · Hybrid

  • ★ Accountable for designing and implementing production media strategies, coordinating all resources, and achieving a 36 percent increase in sales by reengineering workflows and processes.
  • ➤ KEY RESULT AREAS
  • Responsible for establishing and enforcing procedures pertaining to media production, resource management, and the 36% increase in sales that were achieved as a result of reorganizing workflows and processes.
  • Providing the idea and the video material to producers, ensuring that the media broadcast met specified company objectives and improved product offering.
  • Successfully planned and conducted training for 15 editors on new procedures for partner material.
  • Defined skills in supporting Uniphore Systems Pvt. Ltd. in building artificial intelligence for well-known brands in Vietnamese, Japanese, Singlish, and German, including PNB Met Life, Bajaj Allianz, Apollo Munich, Swiggy, Dominos, BYJUs, NHC, Royal Enfield, and International Brands.
  • Extensive background providing Media Services in the fields of subtitling and closed captioning for videos shot in languages other than English, including but not limited to Kurdish, French, Spanish, Russian, Malay, Sinhala, Arabic, Nepali, etc. for Forest Creative Pvt. Ltd.
  • Dynamically generated creative resources; provided creative direction and leadership for numerous TV commercials, radio jingles, e-learning videos, corporate films, marketing videos, translation, localization, dubbing, and voice-over projects.
  • Completed the 2018 Karnataka Innovation Report translation with flying colors (An IIM Bangalore undertaking for Govt. of Karnataka).
  • Leading a group of more than 120 writers, translators, voice actors, editors, audio engineers, and designers.
  • Headed the creative team in developing new ideas and concepts while managing the operations and marketing departments to increase income. Leading daily scrums, weekly, and monthly status meetings.
Financial ManagementPeople ManagementVideo PodcastsGlobalizationDevelopment OperationsExecutive Management+56

Al jazeera media network

Head – Media Management

Dec 2014Oct 2015 · 10 mos · beIN sports (Al Jazeera Sports) Television, Doha, Qatar · On-site

  • ★ Professional experience with specific applications such as Harmonic Pro Drive, Selenio x100 (Dual Channel Frame synchronize and converter), BATON, and DIVA Director.
  • ➤ KEY RESULT AREAS
  • Directed the day-to-day operations of the media department, oversaw the team's work, served as a resource, and led the media department's strategic planning and implementation.
  • Project revived after 15 years of neglect; coordinated production; archived 20 years' worth of the company's best stories.
  • Through the implementation of a template system that enabled editors to generate metadata for numerous videos simultaneously, productivity was increased by 21%, and costs were decreased by 9%.
  • Monitored various recordings/captures and the ingested files, transferred confirmed files for quality check, and digitized all tape-based assets for the Media Asset Management system (MAM).
  • Created and led a team with great potential to ease the burden of searching for certain images among numerous obsolete video formats and cassettes.
  • Directed the successful completion of around 50,000 hours of post-production work, including video editing, digitization, tagging, and metadata insertion.
  • Led negotiations and was the point person for the project's day-to-day running.
  • Served as the main point of contact for all matters pertaining to project management, operations management, strategic planning and analysis, employee training and advancement, financial forecasting, turnaround and crisis management, quality benchmarking, and content-operation collaboration.
People ManagementGlobalizationPresentation SkillsIntellectualStrategic LeadershipKey Performance Indicators+34

Media pulse

Co-Founder and Head – Programming & Media Production

Feb 2009Nov 2014 · 5 yrs 9 mos · Bengaluru Area, India

  • ★ Adaptively delivered media and language services to Google Inc. for their Google News Initiative (training seminars for journalists are being held around India).
  • ➤ KEY RESULT AREAS
  • Google Inc. received media and language services that were dynamically offered for use in their Google News Initiative (train the journalist workshops being held across India).
  • Delivered a successful online training project totaling close to 200 hours for Maruti Suzuki, Castrol, and Mahindra Navistar together.
  • ETV Bharat News Network's content promotion, marketing, advertising, and social media campaigns have all been expertly translated into thirteen regional languages.
  • Managed teams of scriptwriters, translators, cameramen, editors, audio engineers, animators, and graphic designers to ensure the timely, high-quality completion of audio/video and other projects.
  • Managed day-to-day operations, including staffing, client relations, vendor relations, project scope, timeliness, cost estimates, timeliness of execution and delivery, process improvement, change management, evaluations, training, and quality assurance.
People ManagementDevelopment OperationsNew Business DevelopmentIntellectualSocial Media Content CreationStrategic Leadership+38

Delhi press

Journalist

Mar 2007Dec 2009 · 2 yrs 9 mos · Bengaluru Area, India

  • Gathering and writing stories related to Technology and Cyber crime.
CommunicationStrategic CommunicationsSelf-confidenceSocial InfluenceGrammarEnglish writing+4

Eenadu television private limited

Head of Production & Deliveries

Jun 2000Feb 2006 · 5 yrs 8 mos

  • General:
  • Sourcing, training and managing production teams for all projects, including graphics, editing, closed captioning, re purposing, meta tagging etc
  • Management of process and quality assurance for the above
  • Achievement of delivery and billing targets and resource planning for the same
  • Interaction with technical/support teams to achieve delivery targets
  • Managing customer relations and business development with all existing clients
  • Creative inputs, guidelines and decisions to individual producers on projects
  • In charge of building News Bulletin and Breakfast show using the available technology facility in ETV Kannada.
  • Production and Technical:
  • Controlling live PCR as Director and assisting in production of daily News
  • Packaging promos for various programs and channel promotions
  • Editing news, entertainment stories and ensuring correct transfer to the server
  • Troubleshooting with Main actor Editing software, Adobe Premier and making back-ups
  • Supervising live operation of Microwave OB Vans and coordinating live hits during newscasts
  • Administrative:
  • Managing and coordinating the News Operations
  • Managing and coordinating the Breakfast show and other in-house Productions
  • Facilitating the requirements for smooth news and production programming
  • Quality control of all on-air programming
  • Managing log books and assigning shifts of the Production team and editors
  • Gave periodic seminars to the production team on improving and learning editing skills
People ManagementStrategic LeadershipKey Performance IndicatorsVideo ScriptsStrategic ThinkingGlobal Services+19

Education

University of Mysore

M.A. — English Literature

Jan 2002Jan 2004

Appin Technology Lab, Bangalore

Diploma in Information Security and Ethical Hacking — Information Security and Ethical Hacking

Jan 2012Jan 2013

AIIMS

Diploma — Mass Communication & Journalism

Jan 2002Jan 2003

Adarsha Film Institute, Bangalore

Diploma — Film Acting & Technology

Jan 1995Jan 1998

Shaw Academy, London, U.K.

Diploma in Digital Marketing — Digital Marketing

Jan 2016Jan 2016

Shaw Academy, London, U.K.

Diploma in Social Media — Social Media

Jan 2016Jan 2016

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