Saumar Deka

CEO

Bengaluru, Karnataka, India17 yrs 8 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Led marketing for a category-defining AI platform.
  • Built GTM strategies influencing multi-million-dollar deals.
  • Mentored high-performance marketing teams.
Stackforce AI infers this person is a SaaS marketing leader with expertise in demand generation and GTM strategies.

Contact

Skills

Core Skills

Growth MarketingGtm StrategyAi In MarketingMarketing StrategyDemand GenerationProduct MarketingMarketing OperationsDigital MarketingSocial Media MarketingSocial Media ConsultingBusiness Research

Other Skills

AI MarketingAdvertisingAnalyticsB2B MarketingBusiness AnalysisBusiness StrategyCRMConsumer BehaviorContent MarketingContent StrategyDigital MediaEmail MarketingEnterprise MarketingExecutive LeadershipGoogle Adwords

About

I lead marketing for enterprise SaaS companies in their most critical growth phases — from early traction to scale. Over the last 20 years, I’ve helped build and operationalize GTM engines across product marketing, demand generation, ABM, and outbound. In the last 5 years, I’ve worked closely with founders at high-growth SaaS firms to drive positioning, pipeline, and revenue impact. At Soroco, I lead global marketing for Scout — our category-defining AI platform. I’ve built the GTM motion end-to-end, influencing multi-million-dollar enterprise deals across North America, Europe, and Asia. What I bring: • Translating founder vision into market traction • Operationalizing GTM from idea to execution • Building and mentoring high-performance teams • Balancing strategic narrative with tactical delivery If you're thinking about GTM, AI in marketing, or what great ABM should actually look like — happy to connect.

Experience

17 yrs 8 mos
Total Experience
2 yrs 2 mos
Average Tenure
3 yrs 3 mos
Current Experience

Soroco

Head of Marketing

Mar 2023Present · 3 yrs 3 mos

  • Soroco is on a mission to elevate and transform how teams everywhere work.
  • Powered by multiple patents, its flagship AI model, Scout, generates a work graph - a map of friction hurting your teams and business outcomes. Today, this map drives productivity improvements in 100s of organizations globally, including several Fortune 500 companies.
  • Scout and the work graph have been featured in Forbes, Fortune, Harvard Business Review, and was listed on Bloomberg’s list of ideas that defined 2022.
  • At Soroco, I play a key role as a member of the senior leadership team, overseeing and leading the marketing department.
Growth MarketingDemand GenerationMarketing AutomationProduct MarketingStrategyGTM Strategy

Highradius

2 roles

Senior Director of Marketing

Promoted

Jul 2022Mar 2023 · 8 mos

  • HighRadius offers cloud-based Autonomous Software for the Office of the CFO. More than 700 of the world’s leading companies have transformed their order to cash, treasury, and record-to-report processes with HighRadius. Our customers include 3M, Unilever, Anheuser-Busch InBev, Sanofi, Kellogg Company, Danone, Hershey’s, and many more.
  • Saumar lead marketing for the CFOTech line of products for mid-market marketing.
Marketing StrategyDemand GenerationProduct Marketing

Director of Marketing, Mid Market

Sep 2020Jun 2022 · 1 yr 9 mos

  • Saumar built and scaled the mid-market marketing organization ground up – across demand gen, product marketing, inside sales, and digital marketing.
Demand GenerationProduct MarketingDigital Marketing

Seven lakes technologies

Head, Demand Generation & Marketing Ops

Dec 2017Sep 2020 · 2 yrs 9 mos · Bengaluru Area, India

  • Seven Lakes is the fastest growing SaaS software company serving the upstream Oil & Gas industry. It's AI, mobility and cloud-powered capital and production planning platforms reflect deep industry knowledge and customer-centric design.
  • Saumar led the marketing engine from it's Bangalore center. This included driving demand generation, marketing automation, events, video production, digital, and sales enablement.
Demand GenerationMarketing AutomationSales EnablementMarketing Operations

Happiest minds technologies

Senior Marketing Manager: Digital Marketing & Demand Generation

Jun 2016Dec 2017 · 1 yr 6 mos · Bengaluru Area, India

  • Happiest Minds Technologies is a next-gen digital transformation, infrastructure, security, and
  • product engineering services company.
  • Saumar's mandate within Happiest Minds was primarily to develop and scale up the digital marketing, demand generation, and guest blogging programs across all business units, and build a lead nurturing & management system by integrating marketing tech platforms. He also oversaw a talented bunch of young people who ran the web, social, search, and analytics tracks within the corporate marketing team.
Digital MarketingDemand GenerationLead Nurturing

Cyient

Digital Media Strategist: Inbound, Social Media, Thought Leadership & Demand Generation

Jul 2014Jun 2016 · 1 yr 11 mos · Greater Hyderabad Area

  • Cyient (formerly Infotech Enterprises) is a company focussed on engineering, networks, and
  • operations. With 12,000+ employees across 38 global locations, it is among the top technology
  • services companies in the world.
  • At Cyient, Saumar drove the thought leadership content, social media, online reputation management and demand generation marketing functions. This included running demand generation campaigns across themes like aviation, telecom, internet of things (IoT), smart grids, heavy engineering, developing a scalable lead generation funnel through an integrated digital marketing strategy cutting across social, search, email and marketing automation (Pardot), and managing and growing the global social media communities over Facebook, LinkedIn, Twitter, SlideShare, Google+ and YouTube through both organic and paid initiatives.
Social Media MarketingDemand Generation

Digital vidya

Consultant & coach - Social Media, Performance Marketing

Oct 2013Nov 2017 · 4 yrs 1 mo · India

Wipro limited

Senior Consultant: Social Media Consulting, Business Research & Thought Leadership

Sep 2010Oct 2013 · 3 yrs 1 mo · Bangalore

  • Wipro is an $8.4 billion global information technology, consulting and outsourcing company with 162,553 employees serving clients in 175+ cities across 6 continents.
  • Saumar was part of the Business Consulting Division within Wipro, and was mandated to build, develop and lead a team within the Functional Consulting practice specializing in digital marketing, online reputation management and social media communication strategy. Few of his clients included McDonald's, HarperCollins and Sweet n' Healthy. Earlier he co-managed the 28-member strong $1.5 million Global Research Centre for Consulting. He lead the services for Telecom, Media, Energy and Government industries, and authored white papers, research reports and points of view predicting industry trends, challenges, and opportunities.
Social Media ConsultingBusiness Research

Asian institute of technology (ait)

Associate: Research & Digital Marketing

Oct 2009Aug 2010 · 10 mos · Bangkok

  • Established in 1959, the Asian Institute of Technology is a leading regional postgraduate institution offering Master and Doctoral degree programs.
  • Saumar worked as a research associate and teaching assistant under Prof Rian Baise-Zee. His market research project was for UN Food and Agriculture Organization (FAO) and required him to study the influence of visual impressions like food packaging, in-store environment and national/ international certification(s) on subliminal perceptions of quality for consumers across China, Laos, Vietnam and Thailand. He was involved in market research design, qualitative and quantitative data collection and statistical data analysis and reporting. He also offered a 1-credit course on Search Engine Marketing to MBA final semester students during this period.

Leaneco a/s

Student Consultant, International Marketing

Sep 2008Dec 2008 · 3 mos · Copenhagen Area, Denmark

Cognizant

Software Analyst

Aug 2005Jul 2007 · 1 yr 11 mos

  • Cognizant is a multinational corporation that provides IT services, including digital, technology, consulting, and operations services. It is headquartered in Teaneck, New Jersey, United States. This was his first job and he worked as a software developer and analyst, being domain certified in Banking, Finacial Services, and Retail industries. His primary task was to work on .net and mainframe applications for clients like Ahold and BNY Mellon. He also lead automation and tool building activities.

Education

Asian Institute of Technology

MBA — Marketing and Technology

Jan 2007Jan 2009

Copenhagen Business School

Masters — International Entrepreneurship

Jan 2008Jan 2008

Gauhati University

BE — Instrumentation Engineering

Jan 2001Jan 2005

Srimanta Shankar Academy

Jan 1999Jan 2001

Don Bosco High School

1

Jan 1987Jan 1999

Stackforce found 100+ more professionals with Growth Marketing & Gtm Strategy

Explore similar profiles based on matching skills and experience