May 2025 – Present · 1 yr 1 mo · Bengaluru

• TunelGround is an initiative to empower every musician.
• It bridges the gap among musicians and the people who are looking for their services by giving them a platform to collaborate, discover opportunities, and grow together. We aim to help every musician to amplify their music journey.
• Join a vibrant music community and take your passion to the next level!

Jun 2024 – Present · 2 yrs · Bengaluru, Karnataka, India

• As a marketing expert with a decade of experience, I'm thrilled to offer mentorship and give back to my community through this platform 🤝
• From guiding startups to Fortune 500 companies, I can't wait to share my knowledge and help others reach their goals 🚀
• Join me on this journey of growth and let's create wonderful stories together! 🌟
• https://topmate.io/saurabh_pal

Aug 2022 – Jul 2025 · 2 yrs 11 mos · Bengaluru · On-site

• Pixis is a California-based tech startup that provides codeless AI infrastructure to enable customers to scale accurate data-driven marketing. Our codeless AI infrastructure currently comprises dozens of proprietary AI models deployed across a robust ecosystem of products.

Apr 2021 – Aug 2022 · 1 yr 4 mos · Bengaluru, Karnataka, India

Dec 2019 – Nov 2020 · 11 mos · Bengaluru Area, India

• 1. Strategising marketing campaigns to boost the revenue pipeline
• 2. Maintaining the data hygiene
• 3. Data governance initiatives and data segmentation for better targeting
• 4. Responsible for the integration of all the other systems with marketing framework

Aug 2019 – Dec 2019 · 4 mos · Bengaluru Area, India

• 1. Worked on multi touch Marketing Attribution Model setup considering the best practices for marketing campaigns
• 2. Supporting the marketing managers to run the marketing programs
• 3. Involved in providing the solutions to improve the campaign execution time and reduce the sync issue
• 4. Working on APIs

Mar 2019 – Aug 2019 · 5 mos · Bengaluru Area, India

• 1. Deliver complicated marketing automation programs to drive business value for the marketing and sales teams
• 2. Working on different sections of Marketo i.e Admin, Design Studio, Marketing Activities, Analytics etc.
• Template creation, Webhooks, Segmentation, Lead Score Model, Global Tiggers etc.
• 3. SSL implementation, Webhook creation to integrate third-party applications to Marketo
• 4. Implementation of web - lead project to capture the lead activity on Qlik website

Sep 2016 – Feb 2019 · 2 yrs 5 mos · Bengaluru Area, India

• 1. Schedule, edit and launch marketing campaigns within our marketing automation platform based on business requirements while ensuring deliverables is on time and meet expectations
• 2. Design and develop the program for On-Going webinars and On-Demand Webinars
• 3. Worked on the Template creation and Form creation with validations using JavaScript
• 4. Partner with other team members to back-fill, update and make changes to our marketing automation rules/triggers
• 5. Involved in Campaign design, Email marketing, Lead scoring, Demand generation, Lead nurturing, segmentation and Post Campaign Analysis

Oct 2014 – Sep 2016 · 1 yr 11 mos

• Roles and Responsibilities
• 1. Gathering the requirements and understand the functionality to design feasible assets for campaign execution.
• 2. Working on segmentation, filter to categorize the audience from database as per the business requirement.
• 3. Working on inbound and outbound integration between Eloqua and external system.
• 4. Working on Cloud Connector and App Cloud application.
• 5. Working on Program Builder, CDO(Custom Data Object), Data Model creation for the project.
• 6. Campaign development and Lead database management.
• 7. Email and Landing page development through HTML, CSS and JAVASCRIPT.
• 8. Working on the Form Validation.

May 2014 – Oct 2014 · 5 mos

• Roles and Responsibilities
• The project was made as a demo live project during organizational training process. The project was made using ASP.NET for web application and same for window application in a three tier architecture format.