Apr 2022 – Dec 2025 · 3 yrs 8 mos · Navi Mumbai, Maharashtra, India

• Search Optimization & Discoverability
• Launched Global Search, driving a 10x surge in SERP landings and content clicks via typed queries
• Revamped Cold Search UX with trending rails, animated placeholders, and recent searches, resulting in a 4x boost in search-driven engagement
• Integrated Indic Search in 10+ regional languages, eliminating 100% null results and improving inclusivity
• Removed autosuggestions to streamline user journeys, improving search discoverability speed by 15% and search-to-click conversions by 10%
• Utilized Firebase Remote Config to personalize SERP results, leading to a 20% uplift in content clicks
• Rolled out Partner Search for SVOD discovery, increasing premium content clicks by 45%
• Conducted monthly deep dives into the most searched content to refine ranking algorithms and enhance relevance
• AI-Driven Recommendations & Personalization
• Deployed AI-based sentiment analysis to improve feedback categorization, contributing to a 3% increase in Play Store ratings
• Automated feedback classification using NLP, cutting manual efforts and boosting insight accuracy by 50%
• Launched the “Continue Watching” rail, driving a 5%+ increase in engagement and watch time
• Implemented location-based sorting and regional Top 10 recommendations, leading to a 5% uplift in regional engagement
• Rolled out personalized rails like “Channels You Watch” and “More Like This”, resulting in CTR growth up to 15%
• Operational Strategy & Efficiency
• Revamped core app analytics, ensuring event parity and KPI reliability across platforms
• Migrated EPG metadata ingestion to an ON API pull model, improving accuracy and system freshness by 35%
• Spearheaded a CMS revamp, enhancing stakeholder efficiency by 15%
• Showcased an immersive mobile movie experience at IMC 2024, attracting 1.75L+ visitors, including media and VIPs
• Introduced auto-login, reducing onboarding time by 30% and OTP-related issues by 15%, enhancing first-time user experience

Nov 2020 – Apr 2022 · 1 yr 5 mos · Lucknow, Uttar Pradesh, India

• Initiated flagship event of the club Hell’s Gate and procured sponsorship of 2.5+ lakhs for the event
• Spearheaded the social media vertical of the club by increasing the reach through 100+ online posts
• Collaborated with youtuber “Yes Theory (6.8 M subscribers)” and organized Adventure Talks event

Aug 2020 – Apr 2022 · 1 yr 8 mos · Lucknow, Uttar Pradesh, India

• 1 among 10 chosen to coordinate with 500+ & handle pre-selection mentorship for 4600+ IIM L aspirants
• Selected to spearhead the brand building process of IIM Lucknow across social media platforms
• Class representative and SPOC to liaise between faculty, administration and students for academics

Sep 2016 – Jul 2020 · 3 yrs 10 mos · Thiruvananthapuram, Kerala, India · On-site

• Product Management:
• Led the production activities of a 22 critical components of Crew Escape system of Gaganyaan Mission
• Reduced production cost and time by ~60% by introducing batch/parallel production for the 1st time
• Devised novel process combination to further enhance the realization speed of the product by 3 times
• Facilitated outsourcing of products and coordinated with 4+ national agencies for processing
• Coordinated and assisted with Rs. 20 crores+ worth of purchase order placements for the project
• Pitched and directed preliminary design and analysis of hot structures of ISRO’s reusable space vehicle
• Proposed preliminary product developmental plan for 3 major hardwares of the planned mission
• New Product Development:
• Conceptualized analytical model for 2 strategic products for ISRO’s missions of national importance
• Saved time and money required for experiments by 60%+ by using analytical tools for product design
• Managed the developmental activities of new generation advance material for future ISRO’s missions
• Supervised and facilitated the processing activities in both in-house and external R&D work centres
• Strategic Initiatives:
• Paved way for 20 times faster realization of product by formulating innovative process combination
• Devised state-of-the-art machining methodology for machining of 3rd hardest material in the world
• Other components:
• Rated Outstanding for 3 consecutive years
• Lifetime Member of prestigious Indian Society for Non-destructive Testing among 5000+ members
• Participated in 10+ national & international conferences and industrial visits organized by the society