Jan 2025 – Aug 2025 · 7 mos

• R2R Pipeline Growth: Aligned marketing, sales, and product to finalize positioning, messaging (UUKU), and competitive insights for the R2R suite. Rolled it out across 15+ landing pages and ABM call scripts. Drove a 31% YoY increase in SALs from outbound.
• Gartner FCCS GMQ'25 Debut: Co-led marketing inputs across analyst relations, product, and marketing to define strategic positioning and messaging. Enabled HighRadius to debut as a Challenger in the Gartner® Magic QuadrantTM for Financial Close & Consolidation.
• Product Launch & GTM Readiness: Launched 3 R2R products and led a full revamp of the website. Delivered datasheets, GTM messaging, and product decks. Drove cross-functional alignment to ensure GTM execution and pipeline readiness.
• ABM Training & Enablement: Led 12 training sessions for 150+ ABM team members. Delivered persona, ICP, use case, and competitor insights to improve outbound quality. Contributed to a 71% YoY increase in SALs.
• Content & Demo Creation Strategy: Built and executed quarterly content calendars with a team of 2. Created 35+ high-intent assets (eBooks, templates, whitepapers) and 30+ demo videos rooted in win/loss insights to support GTM conversion across the funnel.

Jan 2024 – Dec 2024 · 11 mos

• Website Messaging Overhaul: Led the update of 200+ suite, product, and module pages. Reframed messaging from PMF (Product–Module– Features) to PAT (Product–Agent–Task) in partnership with product, consulting, and sales teams. Completed the transition within a 15-day sprint.
• Demo Center: Created a video library and virtual product tour for the R2R suite, featuring 40+ product demos mapped to the new agent framework. Each video showcased dedicated agents across reconciliation, close, and consolidation use cases, driving 38+ high-intent MQLs to date.
• SEO & Demand Strategy: Conducted keyword research for all 6 R2R products and finalized target keywords for SEO and paid search. Optimized content based on keyword-to-conversion performance,
• leading to a 30% traffic lift and 18% increase in demo form submissions over 6 months.
• ICP & Role Targeting: Co-owned ICP and persona definition for 6 R2R products. Partnered with RevOps to refine titles, industries, and high-intent roles, expanding the TAM and growing the targetable database from 180,671 to 354,746.
• BoFu Content Creation: Developed bottom-of-funnel assets including comparison tables, ROI calculators, buyer's guides, RFP templates, and industry-specific solution guides. These assets generated 87 MQLs in 3 months.

Jul 2022 – Dec 2023 · 1 yr 5 mos

• #Highako Academy
• Working with the subject matter experts (SME) to publish high-value content on Highako Academy.
• Creating product training certifications to help Highradius customers get started with the software
• Making an impact to decrease the number of tickets raised by the customers by educating them more on how to get hands-on with Highradius software.
• Packaging different content formats (Toolkits) to help the users get exactly what they want.
• Creating visually attractive content for Credit Today users.
• Creating Skill Assessments for users to evaluate themselves and suggest courses they should take to skill up.
• Working with consultants and product teams to understand how and what content to make for the customers to help them have a seamless experience of HighRadius softwares
• Driving efforts to make an impact on the NPS score
• Creating different content formats to educate O2C professionals on the importance of digital transformation
• Adhering to SEO best practices to write a content format

Aug 2021 – Jul 2022 · 11 mos

Jun 2021 – Jul 2021 · 1 mo