(Sha)².nk € 🌜

Digital Marketing Specialist

Mumbai, Maharashtra, India13 yrs 4 mos experience

Highly StableAI Enabled

Key Highlights

Achieved 6.5x ROI on $3M+ ad budgets.
Drove 50% organic traffic growth with SEO strategies.
Increased annual revenue by 35% through data-driven marketing.

Stackforce AI infers this person is a Digital Marketing expert with a strong focus on MarTech and performance-driven strategies.

Contact

Skills

Core Skills

Performance MarketingMarketing AutomationMarketing Strategy

Other Skills

Project ManagementMarketing Campaign ManagementAnalytics and ReportingCRM IntegrationData Analysis and ReportingSEOContent StrategyCROEmail MarketingLead ManagementSegmentation and TargetingIntegration CapabilitiesEvent MarketingSales EnablementMarketing Strategy and Planning

About

With over five years of experience as a Digital Marketing Manager at VERTAPP, I have honed my expertise in performance marketing, project management, and marketing campaign management. My focus has been on optimizing marketing automation through tools such as HubSpot and Marketo, achieving significant improvements in email engagement, conversion rates, and cost efficiency. At VERTAPP, I have contributed to increased annual revenue and enhanced digital marketing strategies while driving organic traffic growth and social media engagement. My goal is to empower organizations with impactful marketing solutions that drive measurable business outcomes.

Experience

13 yrs 4 mos

Total Experience

4 yrs 5 mos

Average Tenure

Current Experience

Vertapp

Digital Marketing Manager

Jan 2021 – Jan 2026 · 5 yrs · Navi Mumbai, Maharashtra, India · Remote

Achievements
Managed $3M+ annual ad budgets across Google Ads, Meta, LinkedIn, DV360, and TikTok delivering 6.5x ROI and increasing global brand reach by 40%.
Implemented AI-assisted bidding and audience segmentation, reducing CPA by 25% ($500K annual savings) and improving ROAS by 20%.
Used Claude.ai and GPT-4o to generate 100+ ad copy variants daily, improving CTR by 20% and reducing creative production cost by 40%.
Drove 50% organic traffic growth (+100K monthly visitors) through technical SEO, E-E-A-T content strategy, schema markup, and Core Web Vitals optimization.
Achieved 15 Page-1 keyword rankings within 90 days and increased domain authority by 25%.
Implemented AEO (Answer Engine Optimization) securing 20+ featured snippets, improving search visibility by 35%.
Applied GEO (Generative Engine Optimization) strategies increasing AI search citations (ChatGPT, Gemini, Perplexity, Claude) by 40%.
Built HubSpot and Marketo automation workflows achieving 40% email open rate and 15% CTR, contributing $1M+ revenue pipeline.
Automated lifecycle campaigns using n8n and Zapier, reducing manual marketing operations by 40% and improving engagement by 25%.
Increased social media followers by 75% and engagement by 60% across LinkedIn, Instagram, Facebook, and YouTube.
Generated 45% growth in e-commerce revenue ($3M) and supported expansion into 3 international markets, increasing cross-border sales by 30%.
Improved website conversion rate by 20% (10K additional monthly conversions) through CRO, A/B testing, and personalization strategies.
Reduced customer acquisition cost by 20–25%, improved CLV by 25%, and reduced churn by 15%.
Scaled mobile app installs by 60% (2M+ downloads in 6 months) through data-driven performance marketing strategies.

Performance MarketingProject ManagementMarketing Campaign ManagementMarketing AutomationAnalytics and ReportingCRM Integration

American express

Digital Marketing RM ( Merchant Acquisition & Global Merchant Servicing)

Feb 2020 – Dec 2020 · 10 mos · Mumbai, Maharashtra, India

Achievements
Increased annual revenue by 35%, generating $15M additional sales through data-driven digital marketing strategies.
Improved website conversion rate by 20%, delivering 10K additional monthly conversions through CRO and UX optimization.
Reduced Cost Per Acquisition (CPA) by 25%, saving $1.5M annually via campaign optimization and advanced targeting.
Grew organic traffic by 50%, attracting 100K additional monthly visitors through technical SEO, content strategy, and search optimization.
Achieved 75% growth in social media followers and 60% increase in engagement across LinkedIn, Instagram, Facebook, and YouTube.
Optimized email marketing campaigns, achieving 40% open rates and 15% CTR, outperforming industry benchmarks.
Led expansion into 3 international markets, increasing cross-border sales by 30% and strengthening global presence.
Increased Customer Lifetime Value (CLV) by 25% while reducing customer churn by 15% through retention and lifecycle campaigns.
Delivered 6.5x ROI on digital marketing spend through performance marketing and analytics-driven optimization.
Scaled mobile app installs by 60%, surpassing 2M downloads within six months via targeted acquisition campaigns.
Increased blog traffic by 40% and site engagement by 25% through strategic content marketing initiatives.
Strategic Implementations
Implemented CRO and A/B testing, improving conversion rates by 15%.
Integrated HubSpot and Marketo marketing automation, increasing email engagement by 25% and improving lead nurturing.
Executed SEO & SEM strategies using Moz and SEMrush, increasing organic search visibility by 30%.
Optimized paid advertising campaigns, reducing customer acquisition costs by 20%.
Implemented product onboarding analytics, increasing product adoption by 25%.

Marketing Campaign ManagementMarketing AutomationData Analysis and ReportingSEOCROPerformance Marketing

Global ktech inc.,

Digital Product Manager

Aug 2012 – Feb 2020 · 7 yrs 6 mos · Mysore, Karnataka, India · Hybrid

Digital & Product Marketing Achievements
Executed integrated SEO, SEM, social media, and performance marketing campaigns, driving 15% growth in online sales and 20% increase in ROI on digital ad spend.
Optimized email marketing campaigns through segmentation and automation, improving open rates by 10% and click-through rates by 15%, resulting in higher lead conversions.
Established strategic influencer partnerships to expand brand visibility and credibility, increasing digital engagement and brand awareness across key platforms.
Led a multi-channel product launch campaign, surpassing pre-launch signup targets by 25% and achieving 20% market share growth within the first quarter.
Developed user persona-driven content strategies, increasing content engagement by 30% and organic website traffic by 25%.
Implemented data-driven Conversion Rate Optimization (CRO) using analytics and A/B testing, improving overall website conversion rates by 20% and user acquisitions by 15%.
Collaborated with cross-functional teams to define strong product positioning and value propositions, increasing brand recall by 25% and strengthening market leadership.
Applied advanced SEO strategies and analytics tools, improving organic search visibility and long-term traffic growth.
Leveraged marketing automation platforms such as HubSpot and Marketo to streamline lead nurturing and improve campaign efficiency.