Oct 2023 – Dec 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

• At Purple Quarter, I led the marketing function through a strategic transformation—unifying brand, digital, performance and demand-generation efforts into a 360° marketing ecosystem. This integration elevated marketing from a support role to a growth enabler, aligning full-funnel campaigns with business development and CXO engagement objectives. The function operated across India and the Middle East, combining automation, insight-led decision-making and strategic partnerships to amplify brand authority and pipeline impact.
• Business Impact:
• Improved brand visibility by ~25% and increased website traffic by ~40% through a mix of SEO, Google & LinkedIn Ads and PR partnerships.
• Contributed to ₹4 Cr+ in attributed revenue by increasing qualified SQLs by ~20% and expanding the client base by 35%.
• Delivered 2.5X ROAS in India and 3X in the Middle East via high-performing multichannel campaigns.
• Forged alliances with TechSparks, Gitex, Dubai FinTech and the Dubai Chamber of Commerce to strengthen C-suite access.
• Boosted engagement by ~15% through integrated campaign execution across digital, outdoor and event platforms.
• Utilized GA4, ChatGPT, Gemini, Claude AI and Perplexity to automate workflows, optimize campaigns and track performance.
• Supported CXO engagement with leaders from Swiggy, Acko, Upstox, DP World, Fly Dubai, PharmEasy, Zee and Razorpay.

Jan 2021 – Jan 2023 · 2 yrs · Bengaluru, Karnataka, India · On-site

• At MediBuddy, India’s leading digital healthcare platform, I led the marketing and consumer insights function during a critical phase of brand evolution and business scale-up. Managing a 24-member cross-functional team, the mandate spanned full-funnel marketing—rebranding, campaign strategy, digital performance, content, PR, internal communication and B2B/B2C go-to-market execution. The rebranding of DocsApp to MediBuddy catalyzed a transformation in brand perception, customer engagement and revenue trajectory.
• Business Impact:
• Executed the rebranding from DocsApp to MediBuddy, elevating brand awareness from ~19% to ~75% and driving a ~60-point NPS turnaround.
• Scaled platform revenue by 3.5X, from ~₹100 Cr to ~₹350 Cr, by deploying integrated acquisition and retention campaigns.
• Achieved 1.2X ROAS and improved PPC efficiency by ~25–30% through continuous channel optimization.
• Reduced customer acquisition cost (CAC) by ~12% via audience segmentation and channel performance tuning.
• Boosted PR value by 4X through the launch of a celebrity-led brand campaign featuring Amitabh Bachchan.
• Improved user engagement by ~25% through full-funnel messaging and the “Unlimited Doctor Consultations” campaign.
• Drove 26% user growth and 20–25% increase in organic traffic through SEO, influencer marketing and content initiatives.
• Improved conversion rates by ~18–22% by integrating influencer testimonials into programmatic flows.
• Enabled B2B engagement with enterprises like TCS and Accenture via app-based email, SMS and push strategies.
• Launched public health and COVID testing campaigns—including “Test Karaya Kya?”—to drive new vertical growth.

Oct 2019 – Jan 2021 · 1 yr 3 mos · New Delhi Area, India · On-site

• At Nepa India, a leading marketing insights and analytics firm, I led the North India business with a focus on delivering insight-driven growth strategies for global consumer brands. The role spanned business development, revenue ownership, team leadership and end-to-end project delivery across customer research, media planning and brand effectiveness. A consultative approach combined with agile service delivery enabled deeper client partnerships and sustained account growth.
• Business Impact:
• Scaled regional revenue by ~2.5X to reach ₹3 Cr through strategic advisory, retention and upselling.
• Advised brands like Vivo, Oppo and AbInBev on GTM strategy, media mix optimization and brand tracking.
• Delivered actionable insights that influenced pricing strategies, media effectiveness and marketing ROI.
• Maintained high client satisfaction scores through customized insight delivery, timely execution and strategic guidance.
• Led a team of 5 to deliver research-backed marketing initiatives, maintaining service quality and operational efficiency.
• Enabled data-driven marketing decisions that aligned with evolving consumer behavior and market dynamics.
• Strengthened consultative positioning with C-level stakeholders across FMCG and tech verticals.
• Supported new business pipeline growth by aligning analytics capabilities with emerging brand needs.
• Enhanced cross-functional collaboration between client service, analytics and research teams.
• Ensured seamless integration of consumer insights into product development and communication planning.

Jul 2017 – Oct 2019 · 2 yrs 3 mos

• As Senior Manager for Nielsen’s Marketing Effectiveness vertical, I led the North India business and managed a portfolio of ~$500K across clients in FMCG, telecom, media and digital. This phase marked the maturation of insight-led consulting, where ROI measurement and media mix modeling became central to guiding large-scale marketing investments. Collaborations with leading brands enabled data-backed decisions that optimized campaign performance and fueled strategic transformation.
• Business Impact:
• Designed and delivered ROI-focused marketing strategies for brands like Maruti, Nestlé, Google, Airtel, Facebook and Times Internet.
• Enabled digital transformation for legacy advertisers by optimizing traditional vs. digital media allocations.
• Improved marketing efficiency and conversion metrics through granular attribution and media performance analysis.
• Supported the launch of Saavn Podcasts and digital-first campaigns for Airtel Xstream and Google NBU.
• Strengthened consulting with top clients through campaign effectiveness evaluations and budget reallocation strategies.
• Played a key role in expanding revenues by identifying cross-sector insights and growth opportunities.
• Managed P&L accountability for the region, ensuring project profitability and client satisfaction.
• Enhanced strategic storytelling with data-driven insights to influence high-stakes marketing decisions.
• Nurtured relationships with CMOs and senior marketers, positioning Nielsen as a trusted analytics partner.
• Delivered impactful consulting projects that shaped media investment decisions across India.

Jul 2016 – Jun 2017 · 11 mos

Feb 2015 – Jul 2016 · 1 yr 5 mos · New Delhi Area, India

• Strategic Account Growth: Spearheaded high-impact digital mandates for marquee global brands including Harley Davidson, Mahindra Rise, Sennheiser, Marks & Spencer, and The Collective, directly influencing revenue expansion and market penetration.
• Integrated GTM Architectures: Formulated full-funnel digital strategies combining social media, content marketing, and influencer ecosystems to drive measurable brand equity and customer acquisition.
• Pipeline Acceleration: Accelerated new business development by structuring high-conversion proposals and consultative sales pitches, effectively closing complex deals and widening the agency’s footprint in lifestyle, auto, and retail sectors.
• Team Leadership & Delivery: Mentored and led a high-performance cross-functional team of 8 strategists and account managers, ensuring seamless execution of large-scale campaigns while optimizing client operational efficiency and retention.

Jun 2011 – Feb 2015 · 3 yrs 8 mos · Chandigarh Area, India

• Integrated Brand Strategy: Orchestrated 360-degree brand architectures and go-to-market roadmaps for diverse verticals, seamlessly blending digital, social, and traditional channels to maximize reach and resonance.
• Key Account Management: Delivered high-visibility campaigns for a diverse client portfolio including Videocon, Tata Indicom, CII, BJP Chandigarh Cell, Sushma Real Estate, ATS Infra, Gopal Sweets, Bonn Bread, and Kapsons.
• Business Growth & Market Penetration: Partnered with senior stakeholders to identify whitespace opportunities and secure new mandates, directly contributing to agency revenue growth and client portfolio expansion.
• Cross-Functional Orchestration: Led agile, cross-functional teams to execute complex, multi-channel marketing initiatives, ensuring alignment with business OKRs while maintaining strict quality control and budget efficiency.
• Campaign Impact: Enhanced brand positioning and consumer engagement through data-informed storytelling and targeted media planning, driving measurable improvements in brand awareness and lead generation for real estate and FMCG clients.

Jun 2007 – Oct 2008 · 1 yr 4 mos · Chandigarh Area, India

• At Kotak Mahindra Bank, I focused on acquiring and managing new High Net-Worth Individual (HNI) clients, helping them optimize their investment portfolios with a minimum investment of ₹50 Lacs. My role involved building tailored investment strategies across a diverse range of financial products, including Mutual Funds, Portfolio Management Services (PMS), Structured Products, Private Equity Funds and Real Estate Funds.
• I worked closely with clients to understand their investment goals, risk tolerance and timeframes to customize solutions that aligned with their financial needs. In addition to portfolio management, I educated clients on the importance of asset allocation, highlighting how our offerings could support both short-term goals and long-term wealth creation.
• Through effective selling, presentation and communication skills, I developed strong client relationships and ensured their financial needs were met with personalized, high-value products. My experience at Kotak honed my ability to advise on complex financial products, ensuring clients received the best possible guidance and service.