Mar 2023 – Aug 2023 · 5 mos

• As the sole PM, owned the entire digital experience of a B2C trading/investment platform from which user can shadow trade or purchase investment basket products.
• Introduced Investor Education Courses, increasing M2 retention by 28% by helping users make more informed investment decisions.
• Optimized UI/UX for onboarding and trading workflows by leveraging user research, competitive analysis, and A/B testing, resulting in a 67% increase in signup conversions and a 36% boost in payment conversions.
• Worked with engineering teams to refine risk management algorithms, ensuring seamless equity and options trading.

Jan 2023 – Present · 3 yrs 5 mos

• Spearheaded the end-to-end development of a 0-1 B2B Lending web platform for SMEs and real estate developers, driving the entire product lifecycle from ideation to launch as the sole Product Manager for an NBFC.
• Led the creation of a 0-1 website and mobile app for an early-stage startup, enabling influencers to secure brand deals. Additionally, designed and delivered a robust dashboard for brands to source and evaluate top-tier influencers efficiently for their marketing campaigns.
• Drove the strategy and execution for a 0-1 mobile app and website tailored for the South-East Asian market, empowering influencers to monetize their content through affiliate marketing. Successfully scaled the app from 0 to 3,000 installs, working independently as the sole PM for the early-stage startup.

Sep 2022 – Mar 2023 · 6 mos

• Increased Average Engagement time of users per session by 315%
• Increased number of Returning Users on the app by 68%
• Launched multiple features in accordance with the PLG model to drive the aforementioned metrics

Jun 2022 – Aug 2022 · 2 mos · Mumbai, Maharashtra, India · On-site

• -Took end-to-end ownership of a couple of features and launched them successfully