Shivani Yadav

Product Manager

Gurugram, Haryana, India7 yrs 11 mos experience

Highly StableAI Enabled

Key Highlights

7.5+ years in product management and growth strategies.
Expert in optimizing payment systems for scalable revenue.
Proven track record in cross-functional leadership and user research.

Stackforce AI infers this person is a Product Manager in EdTech with a focus on growth and user experience optimization.

Contact

Skills

Core Skills

Product ManagementPaymentsSales Strategy OptimizationCost Reduction Analysis

Other Skills

A/B TestingAgile MethodologiesAgile Project ManagementB2CC++Competitive Cost AnalysisConcept to LaunchConsumer BehaviorConsumer ProductsCross-functional CoordinationCross-functional Team LeadershipCustomer Insights AnalysisCustomer Journey MappingCustomer OnboardingCustomer Requirements

About

Product Manager with 7.5+ years of experience driving product-led growth, payments, and funnel optimisation across EdTech. I specialise in building self-serve experiences, improving conversion funnels, and optimising payment systems to unlock scalable, predictable revenue. At Novatr, I lead PLG initiatives across application funnels, payment automation, and freemium experiences, improving user acquisition, payment realisation, and early-funnel engagement through data-driven product execution. Previously at Great Learning, I led product strategy across sales-tech, telephony, CRM workflows, and payments, improving lead quality, routing accuracy, while delivering significant cost savings and revenue uplift. Strong in cross-functional leadership, user research, experimentation, and driving measurable, revenue-focused outcomes.

Experience

7 yrs 11 mos

Total Experience

6 yrs 2 mos

Average Tenure

1 yr 9 mos

Current Experience

Novatr

Product Manager

Sep 2024 – Present · 1 yr 9 mos · Gurugram, Haryana, India · On-site

1. Leading PLG initiatives across self-serve application funnels, freemium learning experiences, and payment automation.
2. Improved payment realisation and reduced cancellations through system-driven payment plans, transparent offer flows, and automated schedules.
3. Launched self-serve application funnel contributing majority of monthly applications with strong conversion.
4. Introduced freemium learning journeys to boost trust and early-funnel engagement.
5. Strengthened compliance with T&C consent capture and verifiable audit trails.
6. Driving referral system architecture, eligibility rules, and payout automation.

PaymentsReferral systemA/B TestingAgile Project ManagementProduct Lifecycle ManagementGrowth Hacking+15

Great learning

4 roles

Product Manager

May 2023 – Sep 2024 · 1 yr 4 mos

📈 Crafted SOPs that refine operations and lead distribution systems that match leads with top sales talent.
designed a lead distribution system based on the analysis of how different lead parameters affect enrollment probabilities.
🔍 Pioneered customer insight initiatives to deepen market understanding.
Created a system that tailors sales pitches by analyzing customer preferences.
📅 Introduced features, which significantly improved lead connectivity.

Written Communicationdata anlyticsRoot Cause AnalysisPrototypingCustomer Insights AnalysisB2C+20

Associate Product Manager

Promoted

Oct 2021 – Apr 2023 · 1 yr 6 mos

📞 Shifted traditional calling to Cloud-based systems, cutting costs and boosting reliability.
Integrated multiple cloud solutions with CRM.
Successfully increased and maintained cloud calling adoption to over 80%
💳 Revamped payment pages, elevating transaction success rates, and integrated multiple payment gateways for further savings.
Generated cost saving of 2.5 lacs per month by creating system based on payment mode.

Written CommunicationCost Reduction AnalysisRoot Cause AnalysisPrototypingB2CConsumer Products+13