Shivanshu Yadav

Performance Marketing Manager

Gurugram, Haryana, India5 yrs 4 mos experience

Most Likely To Switch

Key Highlights

Achieved significant ROI improvements through data-driven strategies.
Expert in managing high-performing digital marketing campaigns.
Proven track record in conversion rate optimization.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in Performance Marketing and SEO strategies.

Contact

ydabbu30@gmail.com 7015259961 LinkedIn

Skills

Core Skills

Performance MarketingDigital MarketingDigital AdvertisingE-commerce MarketingSeoSocial Media Marketing

Other Skills

A/B testingAdvertisingAdvertising CampaignsAnalytical SkillsBacklink strategiesBidding techniquesCampaign AnalyticsCampaign ExecutionCampaign StrategiesCampaignsCommunicationCompetitor analysisContent StrategyConversion optimizationConversion rate optimization

About

Currently serving as Performance Marketing Manager at Chaos Design, utilizing expertise in Google Ads, Facebook Ads, and Google Analytics to optimize campaigns and drive impactful results. With a focus on A/B testing and landing page optimization, contributed to measurable improvements in conversion rates and ROI. Holds an MBA in Business and Marketing from Symbiosis Institute of Management Studies and a BA in Economics and History from Delhi University. Passionate about leveraging data-driven strategies and performance monitoring to support business growth and deliver meaningful outcomes in digital marketing initiatives.

Experience

5 yrs 4 mos

Total Experience

1 yr 4 mos

Average Tenure

1 yr 9 mos

Current Experience

Chaos design

Performance Marketing Manager

Sep 2024 – Present · 1 yr 9 mos · Gurugram, Haryana, India · Hybrid

Google Ads Certified | Managed high-performing Google Ads campaigns, achieving a 15% increase in website traffic and 10% reduction in CPA.
Facebook Ads Expert | Launched and optimized Facebook ad campaigns, maintaining an average ROAS of 3:1.
A/B Testing & Optimization | Conducted A/B tests on landing pages and ad creatives, leading to a 5% increase in conversion rates.
Google Analytics Proficiency | Provided data-driven insights to improve campaign performance and maximize ROI.
Project Management | Successfully handled multiple marketing campaigns, ensuring timely execution and exceeding expectations.
High-Profile Clients | Experience working with UNICEF and Book Your Cargo, delivering impactful digital marketing strategies.

Google AdsFacebook AdsGoogle AnalyticsA/B testingLanding page optimizationPerformance marketing+2

Cog culture

Digital Advertising Analyst

Jan 2024 – Sep 2024 · 8 mos · Gurugram, Haryana, India · On-site

Bidding & Lead Generation | Applied flexible bidding techniques, driving a 15% boost in lead generation.
E-Commerce Sales Growth | Managed end-to-end e-commerce performance campaigns, achieving a 45% increase in sales volume.
Social Media Marketing | Executed strategies that resulted in a 30% increase in lead acquisition and 25% growth in engagement.
Web Analytics & Performance | Utilized analytics for data-driven decisions, enhancing campaign performance by 20%.
Conversion Optimization | Implemented tactics that improved conversion rates by 15% while reducing CPC by 10% through strategic landing page enhancements.

Bidding techniquesLead generationE-commerce performanceWeb analyticsConversion optimizationDigital Advertising+1

Netscape india pvt. ltd.

Digital Marketing Manager

Apr 2023 – Nov 2023 · 7 mos · Gurugram, Haryana, India · On-site

SEO & SEM Success: Applied cutting-edge SEO & SEM strategies, achieving a 25% improvement in website visibility.
Data-Driven Decisions: Leveraged web analytics to make data-backed optimizations, enhancing campaign performance by 20%.
Conversion Rate Optimization (CRO): Executed targeted conversion optimization tactics, securing a 15% increase in conversion rates.
Quality Score & CPC Efficiency: Improved Quality Score, reducing CPC by 10% while enhancing conversion rates through strategic landing page refinements.
Engagement Growth: Demonstrated expertise in boosting social media engagement, achieving a remarkable 25% increase across platforms.

SEOSEMWeb analyticsConversion rate optimizationSocial media engagementDigital Marketing

Getmega

2 roles

Digital Marketing Executive

Promoted

Jul 2020 – Oct 2021 · 1 yr 3 mos · Gurugram, Haryana, India · Remote

Digital Marketing Strategy & Efficiency: Orchestrated core digital marketing plans, achieving a 20% increase in campaign efficiency.
Keyword Optimization & Performance Enhancement: Implemented keyword planning and filtration strategies, optimizing performance and targeting accuracy.
Bidding Strategies & Lead Generation: Applied flexible bidding techniques, driving a 15% boost in lead generation.
Competitor Analysis & Market Positioning: Conducted competitor research, providing actionable insights that contributed to a 25% competitive growth.
Social Media Marketing & Lead Acquisition: Executed Social Media Marketing initiatives, resulting in a 30% increase in lead acquisition.

Digital marketing strategyKeyword optimizationCompetitor analysisSocial media marketingDigital MarketingSocial Media Marketing

Search Engine Optimization Executive

Apr 2019 – May 2020 · 1 yr 1 mo · Gurugram, Haryana, India · Remote

Core Responsibilities :
Led the overhaul of website architecture and optimization, resulting in a 15% improvement in search engine visibility.
Implemented internal linking and keyword strategies, contributing to a 20% increase in organic traffic.
Conducted ON-OFF page optimization, achieving a 25% boost in keyword-aligned content performance.
Established and trained SEO teams, fostering a 30% increase in productivity and expertise. Executed backlink strategies, generating 50 high-quality backlinks and surpassing competitor link profiles by 15%.
Utilized web analytics tools to create dashboards and reports, leading to a 20% improvement in traffic analysis precision and actionable insights.
Conducted keyword research, expanding the keyword portfolio by 25% and driving a 30% increase in organic traffic.
Played a key role in creating and implementing SEO strategies, resulting in a 20% improvement in search engine rankings and visibility

Website optimizationKeyword strategiesBacklink strategiesWeb analyticsSEO