Jul 2021 – Present · 4 yrs 11 mos

• I take care of Sales& Marketing, Business operations, Investor relationships, GTM for Scaleups clientele at TripleDart. We are a 80 member global team operating from 10 different countries today
• We have worked with over 200+ SaaS companies figuring out their customer acquisition model, demand generation playbook and growth.
• How we help B2B companies:
• 1. Frameworks for scaling inbound
• 2. Funnel design, optimisation & maximisation
• 3. Positioning & Website Revamp
• 4. Content Framework and purpose
• 5. GTM for North America (Integrated Marketing playbook, Messaging guidelines, Pipeline generation to test early adopters)
• 5. Sales & Marketing Team building and mentoring.
• 6. Revops- Salesops, Markops & Dashboarding, analytics and operational rigor.
• 7. Demand Gen ( SEM, SEO, Content, Paid social, abx)
• For Startups, We’re the best fit if you’re
• 1. Already have over 50 paying customers and ready to scale your demand gen/ pipeline efforts through inbound.
• 2. Tested something with demand channels now wanted to establish a scalable and predictable demand gen foundation.
• 3. Founding team don’t have enough time to contribute to marketing and who don’t have marketing head currently. Also not looking to hire one before figuring out a what works.
• 4. Clearly understand unit economics when it comes to marketing
• 5. Ready to hit the ground running with a omni channel go to market strategy.
• 6. Want to build a team of 4/5 in house marketers In 12 months of time.
• For Scaleups, We are best fit if you’re
• 1. Too dependent on google ads for a long time and want to save cost and test other channels
• 2. Demand gen refresh
• 3. Full funnel campaigns
• 4. Sophisticated account based marketing
• 5. Tech Stack implementation and training
• 6. Modeling Seo
• Contributed to International publishers and got mentioned as best SaaS marketers to follow in 2020. 2021, 2022 by various media houses,
• 0-1 Marketing advisor for Accel, Surge & Together.
• Reference on request

May 2021 – Jun 2022 · 1 yr 1 mo · Remote · Remote

• Managed CRO, All things Paid as an external consultant

Jan 2021 – Oct 2021 · 9 mos · Estonia

• Managed a team of 10+ Paid Media specialist, data analyst. Contributed 50% Revenue to the company.
• Clients - Hotjar, Mailjet, Getstream, Uncapped, Userleap, CXL, Lokalise, Pixelz, Testimonial Hero

Nov 2020 – Oct 2021 · 11 mos

• To lead the demand generation activities for Freshworks CRM Partnerships team which includes all of the EU, LATAM & Asia Pacific regions

Apr 2019 – Nov 2020 · 1 yr 7 mos

• Working with the Demand Generation team at Freshworks. Responsible for lead generation in APAC and India across all Freshworks products. we are the backbone of our company that has helped us grow over 70% YoY consistently with a world-class team of performance marketers.
• Positioned our Products Freshsales, Freshservice, and Freshdesk as Leader in APAC by G2.
• Created Framework for Freshworks Localization Lab.
• Paid search specialist who takes care of all the campaign management for Freshworks in the APAC Region.

Mar 2018 – Mar 2019 · 1 yr · Japan

• Digital Marketing specialist focused on Paid search and localization for ManageEngine suite of products. Lead the digital marketing team for Japan. This is a critical project for the company I was the only digital marketer in this special project when starting and proved results and expanded the team to 4 digital marketers.

Jun 2017 – Apr 2019 · 1 yr 10 mos · Chennai, Tamil Nadu, India

• Worked with Zoho Corporation in the IT security arena with a team of energetic B2B Saas marketing analysts to produce an result oriented business solutions. Expertise in SIEM, Network management, Active directory and ITSM.
• Engaging all levels of management within IT, Engineering and Business groups to achieve business results and objectives.
• Did some Growth Hacks on Linkedin business profile reach, viral campaigns etc
• Involved in Digital marketing activities such as Paid search, SEO, Website data analytics Tracking, Traffic, conversions and other business oriented data visualization tracking.
• Digital marketing practices - SEO, SEM, SMM, email campaigning, root cause analysis, and lead generation.
• Branding and white paper promotional activities. Threat and security breach campaigns.

Jun 2014 – Nov 2017 · 3 yrs 5 mos · bangalore

• Inbound Marketing practices,content development,Growth marketing,search engine optimization, blogging and Email campaign automation and management.
• Taken ownership for internship.placementseason.com. B2B Saas Marketing
• Developed internship website for final year and pre final year students.
• Done student's ambassador campaign, LinkedIn company outreach and branding campaign(SEM,SMM), lead generation and customer conversion.