Shlok Gupta

Business Development Executive

Houston, Texas, United States9 yrs 4 mos experience
AI Enabled

Key Highlights

  • Generated 400M+ organic impressions for top global brands.
  • Led GTM strategy for a digitized packaging category.
  • Selected for Crane Co.'s global leadership development program.
Stackforce AI infers this person is a B2B SaaS and Marketing expert with a strong engineering background.

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Skills

Core Skills

Go-to-market StrategyProduct MarketingMarket AnalysisInfluencer MarketingDigital MarketingB2b SaasProduct DeliveryEngineering

Other Skills

Salesforce Marketing CloudMarket SegmentationCompetitive AnalysisLead GenerationVisual CommunicationB2B MarketingSocial Media MarketingEmail MarketingContent StrategyMarket ResearchBrand DevelopmentProject CoordinationStrategyBusiness DevelopmentResearch

About

I'm an engineer turned marketer, and that combination is rare enough to matter. Four years building B2B SaaS products at Cognizant and HighRadius gave me something most marketers don't have: I can sit with a product team, understand exactly what's being built, and turn it into messaging that makes the market pay attention. Here's what that looks like in practice: ✔ Generated 400M+ organic impressions for Amazon, Disney, HSBC and 20+ global brands through viral content and influencer campaigns reaching 2M+ people ✔ Managed full 4Ps product marketing at Crane Company, a Fortune 500 industrial manufacturer, launching new products from pricing strategy through sales enablement ✔ Currently leading GTM strategy and channel execution at Inovar Packaging Group, driving market share growth in a category most competitors haven't digitized yet ✔ Selected as one of 25 employees out of 11,000 for Crane Co.'s global leadership development program ✔ Created a social media growth plan at FedEx that was approved and adopted by the executive leadership team My work sits at the intersection of product marketing, go to market strategy, and content that actually performs. I hold an MBA from Olin Business School at Washington University in St. Louis, plus certifications in Product Marketing, GTM Planning, and Agentic AI Fundamentals. I build with AI tools in my actual workflow, not just on a resume line. Industries I know well: B2B SaaS, industrial manufacturing, packaging, fintech, and consumer brands. Roles I do best: Product Marketing Manager, Head of Marketing, Growth Marketing Leader, GTM Strategist, Fractional CMO. Open to full time and fractional opportunities across United States. Remote friendly. 📩 shlok.g.1994@gmail.com

Experience

9 yrs 4 mos
Total Experience
2 yrs 1 mo
Average Tenure
9 mos
Current Experience

Inovar packaging group

Growth Marketing Strategist - Driving GTM strategy & channel execution for market share growth

Aug 2025Present · 9 mos · Houston, Texas, United States · Remote

Salesforce Marketing CloudMarket SegmentationCompetitive AnalysisDigital MarketingLead GenerationVisual Communication+6

Crane company

Product Manager & Marketing - Managed 4Ps (Product, Price, Promotion, Place) to launch new products

May 2023Aug 2025 · 2 yrs 3 mos · Houston, Texas, United States · Hybrid

  • I manage lifecycle product marketing and communications that position new products to successfully launch, generate profitable sales revenue, and capture market share. I elevate customer experience by devising market-driven strategies and creating compelling collateral backed by research and analysis.
Product MarketingMarket Analysis

Fedex

MBA Intern — Marketing & Communications | Created for ELT Social Media Growth Plan Approved by CEO

Jun 2022Aug 2022 · 2 mos · Memphis, Tennessee, United States

Halo + cleaver

MBA Student Consultant — Product & Marketing Strategy | Boosted Value Proposition via GTM Strategies

Oct 2021Dec 2021 · 2 mos · St Louis, Missouri, United States

Packsize

MBA Student Consultant — Go-To-Market Strategy | Co-Built Strategic Roadmap for Global Brand Growth

Aug 2021Dec 2021 · 4 mos · Salt Lake City, Utah, United States

Shlok's shlok

Influencer Marketing Leader | Engaged Audiences of 2M+ People for More than 20 Global Brands

Jul 2021May 2023 · 1 yr 10 mos · St Louis, Missouri, United States

  • I orchestrated digital and media advertising campaigns that elevated brand awareness, drove product sales, and engaged millions of people with major global brands.
Influencer MarketingDigital Marketing

Highradius

Techno-Functional Consultant | Product Delivery | Built B2B SaaS Cloud-AI Payments Solution

Jan 2020Apr 2021 · 1 yr 3 mos · Greater Hyderabad Area

B2B SaaSProduct Delivery

Cognizant

Associate | Product Delivery | Engineered Support System, cutting Cut Costs for Fortune 100 Client

Oct 2016Jan 2020 · 3 yrs 3 mos · Greater Hyderabad Area

Product DeliveryEngineering

Education

Washington University in St. Louis - Olin Business School

MBA

Jun 2021May 2023

Galgotias University

Bachelor of Technology - BTech

Sep 2012Jun 2016

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