Shlok Gupta — Business Development Executive
I'm an engineer turned marketer, and that combination is rare enough to matter. Four years building B2B SaaS products at Cognizant and HighRadius gave me something most marketers don't have: I can sit with a product team, understand exactly what's being built, and turn it into messaging that makes the market pay attention. Here's what that looks like in practice: ✔ Generated 400M+ organic impressions for Amazon, Disney, HSBC and 20+ global brands through viral content and influencer campaigns reaching 2M+ people ✔ Managed full 4Ps product marketing at Crane Company, a Fortune 500 industrial manufacturer, launching new products from pricing strategy through sales enablement ✔ Currently leading GTM strategy and channel execution at Inovar Packaging Group, driving market share growth in a category most competitors haven't digitized yet ✔ Selected as one of 25 employees out of 11,000 for Crane Co.'s global leadership development program ✔ Created a social media growth plan at FedEx that was approved and adopted by the executive leadership team My work sits at the intersection of product marketing, go to market strategy, and content that actually performs. I hold an MBA from Olin Business School at Washington University in St. Louis, plus certifications in Product Marketing, GTM Planning, and Agentic AI Fundamentals. I build with AI tools in my actual workflow, not just on a resume line. Industries I know well: B2B SaaS, industrial manufacturing, packaging, fintech, and consumer brands. Roles I do best: Product Marketing Manager, Head of Marketing, Growth Marketing Leader, GTM Strategist, Fractional CMO. Open to full time and fractional opportunities across United States. Remote friendly. 📩 shlok.g.1994@gmail.com
Stackforce AI infers this person is a B2B SaaS and Marketing expert with a strong engineering background.
Location: Houston, Texas, United States
Experience: 9 yrs 4 mos
Skills
- Go-to-market Strategy
- Product Marketing
- Market Analysis
- Influencer Marketing
- Digital Marketing
- B2b Saas
- Product Delivery
- Engineering
Career Highlights
- Generated 400M+ organic impressions for top global brands.
- Led GTM strategy for a digitized packaging category.
- Selected for Crane Co.'s global leadership development program.
Work Experience
Inovar Packaging Group
Growth Marketing Strategist - Driving GTM strategy & channel execution for market share growth (9 mos)
Crane Company
Product Manager & Marketing - Managed 4Ps (Product, Price, Promotion, Place) to launch new products (2 yrs 3 mos)
FedEx
MBA Intern — Marketing & Communications | Created for ELT Social Media Growth Plan Approved by CEO (2 mos)
Halo + Cleaver
MBA Student Consultant — Product & Marketing Strategy | Boosted Value Proposition via GTM Strategies (2 mos)
Packsize
MBA Student Consultant — Go-To-Market Strategy | Co-Built Strategic Roadmap for Global Brand Growth (4 mos)
Shlok's Shlok
Influencer Marketing Leader | Engaged Audiences of 2M+ People for More than 20 Global Brands (1 yr 10 mos)
HighRadius
Techno-Functional Consultant | Product Delivery | Built B2B SaaS Cloud-AI Payments Solution (1 yr 3 mos)
Cognizant
Associate | Product Delivery | Engineered Support System, cutting Cut Costs for Fortune 100 Client (3 yrs 3 mos)
Education
MBA at Washington University in St. Louis - Olin Business School
Bachelor of Technology - BTech at Galgotias University