Shrey R.

Communications Manager

Delhi, India11 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven expertise in digital marketing and brand management.
Strong analytical skills with a focus on market research.
Experienced in managing cross-functional teams and projects.

Stackforce AI infers this person is a Digital Marketing and Project Management professional with expertise in brand strategy and analytics.

Contact

Skills

Core Skills

Digital MarketingPublic RelationsMarketing ManagementMarket ResearchBusiness StrategyProject ManagementWeb Development

Other Skills

AnalysisAnalyticsBrainstormingBrand ManagementBrandingBusiness PlanningCC++Cascading Style Sheets (CSS)Client CommunicationClient ManagementClient Relations SkillsContent & CollateralContent MarketingCore Java

About

The couple of years at MICA were no less than a life lesson by proving to be one of the experiences with a very steep learning curve. The exposure to the Digital space, the knack for innovative design and inclination towards all things creative are the hallmarks of my journey so far. Involving in various live projects and handling the social media presence and Google Adwords account of a startup , I surely have come to believe that the future is bright and shining digitally as our generation turns itself into digital citizens. I have experience in Retail , Pharmacy & Insurance Domains. Experience in supporting Business Analysis/Development, research and analytic needs of clients across multiple industries. Experience in conducting market research for Branding, Promotions , Social Media Integration and Business Development. Experience in conducting quantitative analysis of financial data to forecast revenue, identify future trends and assess risks associated with capital expenditures. Experience in Requirement gathering, Consulting, Project Management , Process Modeling, and Re-engineering. Involved in Project Management activities, skilled in encompassing planning, design, scope definition, estimation, resource administration, client interaction for understanding change requests and project delivery.

Experience

11 yrs 11 mos

Total Experience

3 yrs 11 mos

Average Tenure

7 yrs 7 mos

Current Experience

Oil and natural gas corporation ltd

Senior Corporate Communications Officer

Nov 2018 – Present · 7 yrs 7 mos · New Delhi, Delhi, India

Media Planning - Devising media plans and coordinating with media and advertising agencies for executing marketing campaigns, releasing advertisements and publishing financial results
Search Engine Marketing - Enhancing the brand awareness online by executing, managing and optimizing digital marketing campaigns using Google ads
Social Media Marketing - Developing brand presence on social media by implementing digital campaigns using ads on Facebook, Twitter, Instagram and LinkedIn
Search Engine Optimization - Improving discoverability and visibility of the company using SEO strategies, keyword analysis and managing the official website
Public Relations - Liaising with media professionals for press releases, cost negotiations, media queries, holding press conferences and conducting interviews
Content Marketing - Building traction on various media channels by creating and curating content using owned and earned media strategies
Brand Management - Promoting the company on various media platforms in line with its brand positioning to generate brand awareness and brand recall among key stakeholders
Internal Communications - Collaborating cross functionally with internal teams to identify and support their needs and objectives by creating engaging content, branding collaterals and marketing internal initiatives
Event Management - Successfully conceptualizing, organizing and managing internal engagement activities and events for the employees and their families
Analytics - Understanding consumer journey map on the website using Google Analytics and strategizing the flow of content to match different persona’s requirements

Media PlanningSearch Engine MarketingSocial Media MarketingSearch Engine OptimizationPublic RelationsContent Marketing+5

Tata consultancy services

Marketing Lead

Apr 2018 – Oct 2018 · 6 mos

Accountable for managing, implementing and measuring Marketing & Communication
plans and activities.
Responsible for overall management of marketing enablers including Value Proposition, Branding, Content & Collateral, Digital Footprint,Social Media, Analyst Relations, Media/PR, end to end Event management.

Marketing & CommunicationBrandingContent & CollateralDigital FootprintSocial MediaEvent management+1

Market insight consultants

Management Intern

Jun 2017 – Jun 2017 · 0 mo · Noida Area, India

Analysis of market research surveys ( for JIRICO project) and finding the constrains of innovation across the industries in India.
Conducting brainstorming sessions focus group for new business strategy ( MIC Middle East Wll project)
Performed location fieldwork and conducted qualitative Face to Face interviews (JIRICO project)
Prepared complete marketing plan for University of Alberta, Croatia
Analysis of bottlenecks in Startup and Standup India projects and need of Incubator centres for those policies ( JIRICO Project)

Market ResearchBrainstormingQualitative InterviewsMarketing Plan Preparation

Asymmetrique - democratic brands(tm) for the people age

Digital Marketing Strategist

Apr 2017 – May 2017 · 1 mo · Mumbai Area, India

Forecasting the Digital market trends
Analyzing Sales & Marketing metrics
Researching market to identify new opportunities
Designing and implementing digital marketing strategies aligned with business targets
Generating innovating ideas to promote the brand through digital marketing
Liaising with internal team and ensuring brand consistency

Digital MarketingSales & Marketing MetricsMarket ResearchDigital Marketing Strategies

Tata consultancy services

Systems Engineer

Jan 2013 – May 2016 · 3 yrs 4 mos

Worked in close association with many national and international clients.
Worked with many top level management, as I regularly presented to them my new and innovative project ideations.
Lean Six Sigma Green Belt Certified - Six Sigma is a methodology for the process improvement and variation reduction.
Pitched many new ideations and functional changes directly to the client to improve the working of the client’s website.
Worked on many technologies such as Java, C++, CSS, HTML, Spring, PHP, Java Script, JQuery and databases such as Oracle 10g.
Project Execution and Delivery
o Understand the business problem of the client
o Prepare appropriate research design and research objective to address the problem at hand
o Design analysis framework to interpret the data gathered both through the survey instrument and through client’s databases thereby assisting them in devising distinct competitive strategies
Team Management
o Provide guidance to the team on day to day basis on running projects and the analysis required
o Plan out the growth trajectory and development areas of the team members thereby increasing the team proficiency
Imparting Trainings and Mentoring
o Provide trainings to the team on required tools and techniques
o Conduct trainings at an organization level
o Led a team of 5 people
Domain Knowledge
o Knowledge of US Pharmacy Benefit Management group
o Knowledge about claim processing, adjudication and insurance

Client ManagementProcess ImprovementProject ExecutionTeam ManagementTrainingProject Management

Just dial limited

Marketing Specialist

Jun 2012 – Dec 2012 · 6 mos · Noida Area, India

Search Engine optimisation (SEO) and Search Engine Marketing (SEM) for the clients to enhance their listings.
Offline marketing plan, ideation and strategy for the sales team.
External client and corporate communication

SEOSEMClient CommunicationDigital Marketing

Compare infobase limited

Software Programmer

Jun 2011 – Aug 2011 · 2 mos · New Delhi Area, India

Conceptualized, created, managed and executed the social media calendar in sync with the business objectives of the company. I plan the budget for paid promotions and campaigns (CPC/CPI).
Track the performance on Google Analytics and Insights to analyze the overall user engagement and alter campaigns for the upcoming weeks/months.
Developed a Blogging website on PHP Technology, which included development of all the components of the site.
This was an individual project and I handled both the front end and back end aspects of the programming, development and execution of the code.

Social Media ManagementGoogle AnalyticsWeb Development