Shubham Malhotra

Business Development Executive

Mumbai, Maharashtra, India2 yrs 6 mos experience

Most Likely To Switch

Key Highlights

Expert in data-driven marketing strategies.
Strong background in brand communication and management.
Proficient in market research and consumer insights.

Stackforce AI infers this person is a Marketing and Brand Strategy professional with a focus on consumer insights and analytics.

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Skills

Core Skills

Market ResearchBrand StrategyBrand Management

Other Skills

Account ManagementAdvertising CampaignsAdvertising ManagementAnalytical SkillsAnalyticsBrand AwarenessBrand CommunicationBrand PerformanceBudget ManagementBusiness AnalysisBusiness DevelopmentBusiness ProfitabilityBusiness Relationship ManagementCampaign EffectivenessCampaign Execution

About

MBA (Communication Management) graduate specializing in Marketing & Media Analytics and Brand Communication. Core understanding in advertisement, research, strategy forward to developing business. Driven by a passion for communication management, I am fascinated with how brands strategize to create a distinct positioning and how market research provides a strong basis. My experiences have given me exposure to research, and category management. The process of managing the brand, analyzing, and culling insights, and visualizing data using Excel. I enjoy crafting data-driven strategies, managing brands/clients & focused towards their market presence.

Experience

2 yrs 6 mos

Total Experience

10 mos

Average Tenure

1 yr 11 mos

Current Experience

True elements

Marketing Associate

Jul 2024 – Present · 1 yr 11 mos · Thane, Maharashtra, India · On-site

Netsurf communications pvt. ltd

Brand Manager

Feb 2024 – Jun 2024 · 4 mos · Pune, Maharashtra, India · On-site

Yore care®

Brand Strategist Intern

Aug 2023 – Nov 2023 · 3 mos · Pune, Maharashtra, India · Remote

Conducted Secondary research, Consumer Study & Competitive landscape analysis on Health and Fitness Category - Applications
Understood consumer behavior, their preferences & usage patterns to develop
consumer personas and strategize for the application
Further organized online interviews to get insights from potential target groups
and arrive at positioning for Yore Care (Health & Fitness Application)

Secondary researchConsumer StudyCompetitive landscape analysisConsumer behavior analysisOnline interviewsMarket Research+1

Hector beverages

Marketing Intern

Apr 2023 – Jun 2023 · 2 mos · Bengaluru, Karnataka, India · On-site

Conducted comprehensive marketing research to analyze consumer trends, competitor analysis & further growth opportunities – For Energy Drink brand Tzinga (Relaunching in the market)
Derived primary research to analyze and prepare detailed report for the market of
Energy Drinks in India and future growth potential for Tzinga
As the part of the project, collected consumer insights through four different
ways that includes – Market visits, Questionnaires & guides, Interviews and,
product sampling sessions
Worked in a brand management team to understand, review & strategize whole
category – sub categories