Jun 2024 – Jul 2024 · 1 mo · Bengaluru, Karnataka, India · On-site

• Managed digital marketing campaigns across various channels, including Google and Meta, optimizing spending and analyzing performance data, budgets, and strategies leading to a 17% improvement in inorganic and organic performance and efficiency.
• Analyze marketing performance and impressions across 10 + campaign channels and suggest data-driven optimization strategies.
• Developed Requirement documentation and implemented advanced dashboards in Excel integrating multiple data sources to track
• lead activity and conversion metrics, leading to a 7% improvement in lead management and customer acquisition cost (CAC).
• Executed thorough analysis and optimization of SQL queries for AWS Redshift, streamlining data-driven decision-making.
• Managed internal and external stakeholders for marketing initiatives and product development, improving customer acquisition.

Oct 2023 – Mar 2024 · 5 mos · Bengaluru, Karnataka, India · On-site

• Orchestrated strategic initiatives, fostering collaboration to drive transformative change in supply chain ecosystem.
• Enhanced logistics systems, elevating utilization from 60% to 80% and improving cost efficiency by 20%.
• Spearheaded technology selection and model development, reducing delivery times by 20%.
• Conducted sophisticated data analysis using SQL, Python and Tableau, providing actionable insights.
• Played a pivotal role in requirement elicitation and documentation, contributing to the creation of Business Requirement Documents (BRD) and Functional Specification Documents (FSD).
• Acted as a key liaison between multiple parties, including technology teams and project stakeholders, effectively bridging gaps and fostering productive relationships.
• Managed end-to-end project lifecycle, ensuring seamless execution with a focus on Data Quality Analysis.
• Applied expertise in Model development and predictive analytics to optimize operational efficiencies.
• Orchestrated User Acceptance Testing with JIRA, ensuring system readiness and alignment with client needs.

Jul 2017 – Dec 2020 · 3 yrs 5 mos · Bengaluru Area, India

• Managed end-to-end data workflows for retail clients in the U.S., aligning with business requirements and stakeholder needs.
• Specialized in data loading, cleansing, and standardization, ensuring data quality and integrity in Data Warehouse and Datamart cycles.
• Developed CRM database and ETL packages, handling daily transactions of 0.5 to 1 million, reflecting strong data analysis and problem-solving skills resulting in 48% increased website visits and 10000 added loyalty customers.
• Collaborated with clients to create tailored Email-report solutions, showcasing effective communication and liaison capabilities.
• Contributed to an increase in website visits and acquisition loyalty customers for leading clients through data-driven strategies.
• Developed extensive data views and reports, crucial for client reporting and business operations, demonstrating proficiency in requirement gathering and documentation.