Jan 2024 – Sep 2024 · 8 mos

• At Retool, I led all things content, copy, communications/PR, and brand marketing.

Mar 2023 – Jan 2024 · 10 mos

Aug 2022 – Mar 2023 · 7 mos · New York, New York, United States

• At OpenInvest (part of JP Morgan), I led internal content strategy, executive brand and storytelling, and thought leadership strategy, focused on values-based investing.

Sep 2021 – Aug 2022 · 11 mos

Jan 2020 – Present · 6 yrs 4 mos

• I freelance and consult in various capacities for technical startups, as well as creative and lifestyle brands. This includes work as a Fractional Head of Marketing, strategic consulting for brand, marketing, creative, and ops, and general advisory for early-stage executives and founders. I support planning, strategy, vision, operations, project management, hiring and training, and more.

Jan 2015 – Jan 2021 · 6 yrs

• Freelance and contract works supporting brand and storytelling initiatives and tech, arts, and media organizations. Work ranged from content strategies to voice and tone and comms guidelines for startups to executive brand development.

Jul 2018 – Sep 2021 · 3 yrs 2 mos

• A hybrid publishing-marketing-tech-editorial-community whirlwind! Overseeing all editorial operations, creative strategy, budget planning, social, email, partnerships, ads, and project marketing. Developing & overseeing execution of content and digital strategy. Managing team of internal & freelance writers, editors, technical reviewers, and partnering with distribution coordinators. Collaborating with creative director to refine editorial design and amp up vision.

Nov 2017 – Jul 2018 · 8 mos

Aug 2017 – Nov 2017 · 3 mos

Jan 2017 – Jan 2017 · 0 mo · Brooklyn, NY

• Managed all aspects of editorial production and budget: commissioning writers and photographers; concepting and selecting stories for publication; assigning editors and fact checkers.

Jan 2016 – Jan 2017 · 1 yr

Jan 2015 – Aug 2017 · 2 yrs 7 mos

• All things creative marketing, copy, and brand!
• Also acted as Music Curator.
• Diversity & Inclusion Education lead for 2015

Jan 2015 – Jan 2016 · 1 yr

Sep 2014 – May 2017 · 2 yrs 8 mos · Berkeley, CA

• Copy editor and proofreader of numerous anthology, fiction, and non-fiction titles. Previously supported book marketing as well.

Aug 2014 – Jan 2015 · 5 mos · Hudson Valley, New York

• Hired to support the launch of a second branch of the company.
• Marketing
• Developed visual brand guidelines for web and print
• Email and social advising
• Rebranded event marketing packages
• Oversaw copy and graphic design for marketing and advertising
• Sales
• Trained management and sales staff at two locations
• Developed training materials
• Selected and implemented software and vendor suite
• Maintained top-tier client accounts
• Held highest event sales numbers of the sales management team

Jan 2013 – Mar 2014 · 1 yr 2 mos · New Almaden, California

• Managed content and branded marketing, including content selection, writing original content, managing and recruiting bloggers and contributors, social media management, SEO, email marketing (weekly newsletter and editorial column), preparing analytics reports/site stat summaries.

Dec 2011 – Mar 2014 · 2 yrs 3 mos · Albany, New York Metropolitan Area

• Wrote/edited press releases, print/digital advertisements, newsletters, promotional materials
• Oversaw sales and marketing strategies
• Managed department budget
• PM'd web design projects optimize online presence
• Acted as key account executive and sales manager for top-tier events
• Oversaw creative event programming (music, performances, etc.)
• Acted as press liaison for major media appearances

Jan 2005 – Jan 2006 · 1 yr · Albany, New York Metropolitan Area

Jan 2006 – Jan 2006 · 0 mo