Jan 2021 – Jan 2022 · 1 yr · Singapore

• Ran Product Management, Design, Analytics, Growth, Performance Marketing, Content Operations & Programming and tech for the world's largest entertainment platform (1+ billion installs) - across OTT Video, Music, Gaming, Short Form Video (MX Takatak) and more.

Jan 2019 – Jan 2021 · 2 yrs · Singapore

Jan 2016 – Jan 2019 · 3 yrs

• Enterprise & Security, Enterprise Management Experiences
• Revolutionizing the modern workplace with magical experiences that IT trusts & users love.
• ● Reduced IT deployment costs for Windows devices by XX% with cloud powered, imageless & zero touch deployment & management service aka Windows Autopilot
• ● Conceived & realized the vision for the world’s 1st fully autonomous self-deploying computer (PC equivalent of a self-driving car)
• ● Simplified Windows’ Out of Box Experience (OOBE) from 15 clicks to 2 clicks (user-driven) to NO clicks (self-deploying)
• ● Driven strategy to integrate entire device supply chain (from manufacturing to distributors to resellers) into the Autopilot cloud despite of an unfavorable & challenging ecosystem
• ● Expanded fully autonomous zero-touch experience from new device deployment to entire device lifecycle including powerwash, reset, breakfix & retirement, end of life of corp owned devices

Jan 2014 – Jan 2019 · 5 yrs

• Commercial Business Innovation
• Leading growth & modernization of the $ XX B/year commercial Windows business through innovation in pricing, packaging, SKU differentiation and expanding sales channels & geos through strategic partnerships.
• ● Increased device revenue by $XXX M/year despite of declining units through pricing innovation of royalty based on hardware value
• ● Enabled $XXX M/year additional revenue by transforming Windows Enterprise business model from "software" to “cloud subscription” & packaging/bundling with other cloud services
• ● Got Windows 10 approved into the China Govt’s procurement list enabling $XXX M/year & modernization of Chinese enterprise PC install base
• ● Led MSFT’s JV (Joint Venture) with the Chinese Govt to land alignment on strategy, technical roadmap, business model, pricing & operational capabilities

Sep 2011 – Dec 2013 · 2 yrs 3 mos

• XBOX Security
• Chief technical architect for XBOX ONE’s digital content protection & security technology that protects billions of $s worth of assets across Microsoft & external studios and secures the integrity of the XBOX ecosystem.
• ● Digitalized XBOX’s business model from physical discs to cloud licensing and digital marketplace delivering $ XXX M/year
• ● Secured cryptographic assets protecting XBOX digital content using hardware security end to end from developer creation, CDN publishing to real-time decryption during execution on the console
• ● XBOX digital content protection security has NEVER been compromised to-date; HBI cryptographic assets are never exposed to general purpose software

Oct 2010 – Sep 2011 · 11 mos

• PlayReady, Digital Rights Management
• Delivered integration of Playready DRM technology for video encryption & secured playback across browser & mobile clients, endorsement by Hollywood studios & adoption by major online video services like Netflix.
• ● Delivered DRM support for (then) futuristic business models including rentals, offline playback, concurrent streaming restrictions
• ● Got Hollywood studios to endorse PlayReady technology through technical and strategic negotiations on DRM standards that catapulted PlayReady as the top DRM technology

Sep 2009 – Oct 2010 · 1 yr 1 mo

• Windows Live Mesh (now Onedrive)
• Led the roadmap and execution for unifying Live Mesh, Onedrive and Foldershare (MSFT acquisition) using the best of both products - Foldershare UX and Mesh p2p file sync technology - hooking into the Onedrive cloud storage service.

Feb 2007 – Sep 2009 · 2 yrs 7 mos

• Media Center Extender
• Led partnerships with Samsung, Sony, Toshiba, D-Link and others that delivered Media Center Extender SDK integration into consumer devices (TVs, Set Top Boxes) for streaming of live TV, DVR video, music and photos over home network

May 2006 – Jul 2006 · 2 mos · Redmond

• Media Center Extender
• Enabled consumer device manufacturers to integrate Media Center Extender SDK (porting kit) into consumer electronic devices (e.g. DVD players, TVs, Set Top Boxes). Product managed an outsourced dev vendor to create a network performance profiling tool that simulated typical home WiFi networking & video streaming loads.

Jan 2005 – Jan 2006 · 1 yr · Ann Arbor, MI

• Applied research associate for control, diagnostics, safety & network performance evaluation in manufacturing automation.