Dec 2023 – Present · 2 yrs 6 mos · Toronto, Ontario, Canada · Hybrid

• Leading the Creative Team of Dynamic AI-enabled Marketing Agency
• Developing integration of Generative AI, Natural language processing (NLP) and Prompt Engineering (ChatGPT, Copilot) to refine generative AI outputs, ensuring content relevance, creativity, and alignment with brand voice.
• Creating Content Strategy, based on client’s requirements & goals, delivering high quality results
• Proven track record of delivering multi-faceted creative projects on time and within budget, employing agile methodologies and tools

Jul 2023 – Jan 2024 · 6 mos · Toronto, Ontario, Canada · On-site

• Led and collaborated with cross-functional teams to drive marketing campaigns
• Managed and allocated the marketing budget efficiently to maximize ROI, closely monitoring the effectiveness of marketing initiatives (Paid ads, SEO, Website Revamp, Email Marketing)
• Planned & Executed Marketing Campaigns for Biggest Sale (Black Friday, Thanksgiving, CyberMonday)
• Developed and executed, Influencer & Affiliate Marketing Program by closely managing influencers, resulting in 4x engagement, growth in followers and generating organic sales over CAD 10,000+
• Managed Email Automations for Ecommerce. Executed Email Marketing for existing customer base of 20000 customers (B2C) wrote highly converting emails, one email resulted in sales over CAD 7,000+
• B2B Relationship Management via Odoo CRM. Closely focused on B2B Marketing and Sales
• Build Customer Loyalty programs, streamlined email automations for frequent buyers and rewarded loyal customers with points and freebies resulting in 40% of return customers.
• Represented CanadaMasq at industry events, conferences, and trade shows to build relationships and promote the brand. Lead Nominations for Ontario Made Awards 2023

Jan 2023 – Jul 2023 · 6 mos · Canada · On-site

• Developed Viapply’s Marketing Strategies & Content Calendar (across paid, shared, owned, earned media)
• Designed & executed the Content & Strategy for social media, Instagram reached 1.3+ million viewers
• Core focus on Content Creation (writing content scripts, recording, deploying and engaging)
• Wrote engaging blogs on Immigration, bringing 30% increase on website and converting leads
• Closely worked towards lead generation (organically & paid). Gained 10+ converting leads per day
• Headed marketing campaigns and initiatives including Email Marketing, Webinars and Consultations
• Developed & maintained strong relationships with clients and partners (B2B & B2C Marketing)
• Enhanced SEO elements on each page to ensure maximum discoverability online, including optimized titles, meta descriptions, and keyword research.
• Created paid ads campaigns (Google & Meta) and managed marketing budget

Nov 2022 – Nov 2022 · 0 mo · Canada

• Managed the organization and execution of Canada's largest sports collectibles show, overseeing 100,000 sq ft of expo space.
• Coordinated with 200+ dealers and corporate booths to provide a diverse and engaging experience for attendees.
• Facilitated logistics for autograph sessions with sports legends, enhancing visitor engagement.

Nov 2021 – Jan 2022 · 2 mos · India

• Developed and implemented a comprehensive content strategy for YourStory's "elevate" project, focusing on empowering women to ascend to leadership positions.
• Engaged audiences through targeted social media campaigns, significantly increasing visibility and interaction with the "elevate" initiative.
• Conducted and authored insightful interview write-ups with women leaders, sharing their journeys and insights to inspire and educate readers.

Oct 2021 – Jan 2023 · 1 yr 3 mos · India

May 2021 – Sep 2021 · 4 mos · India

• Crafted and executed content strategies aligned with the founder's vision, focusing on industry insights, electric vehicles, news, and reports to enhance industry awareness.
• Led a team of content writers in streamlining organizational content requirements, ensuring the production and publication of impactful content.
• Conducted extensive SEO optimization, including on-page enhancements, backlinking, and keyword research, to improve content visibility and engagement.
• Achieved significant milestones by publishing over 50 engaging blogs that ranked at the top of the company’s website, driving increased web traffic.
• Collaborated closely with founders, clients, and customers at Kazam EV, fostering relationships and ensuring content alignment with business goals and audience needs.

Oct 2021 – Jan 2022 · 3 mos

• Designed and executed a comprehensive content production roadmap, resulting in a seamless and cohesive coordination of all content initiatives
• Coordinating with teams to create new marketing content including articles, promotions, flyers, email campaigns, advertisements and more.
• Revised existing campaigns to better target prospects and clients, improving email click-through rate by 15%.
• Lead Email Marketing campaigns by designing the email sequence, pipeline, deliverability and automation
• Team Leader, closely working to ensure high-quality content and brand consistency maintains

Mar 2021 – Aug 2022 · 1 yr 5 mos

• Wrote the winning bid for team India (first winning bid in seven years)
• Officially organized Harvard Asia Conference 2022 in New Delhi, India
• Led the conference as Director of Marketing and Communications & core team member
• Managed team of 5+ marketing professionals to garner 300+ high ticket sales from the website and collaborations
• Managed influencer marketing, coordinated with VC’s and Unicorns for potential partnerships
• Wrote press release for Harvard Asia Conference 2022, featured in The Hindu, BusinessWire India & others
• Lead Email Marketing Campaign with conversion of 60% tickets for the conference
• Lead College Partnerships and Cross collaborations for awareness of this conference amongst students in Mumbai, Delhi, Chennai and other states
• Created on-ground marketing graphics (banners, posters, signage etc.) for the event
• Closely worked with students, professors and advisors from Harvard University to organize 70 million worth of conference. 500+ delegates & renowned speakers attended this event

Jan 2021 – Oct 2021 · 9 mos

• Authored "Home in Infinite Spaces," a compelling narrative detailing Yogesh Mathuria's remarkable transition from a global corporate career to a peace messenger walking the world without money.
• Covered his inspirational journey of walking 16,502 kilometers over 652 days, encapsulating the essence of peace, perseverance, and humanity through meticulous storytelling.
• Articulated his feelings in words, to connect readers with Yogesh Mathuria's emotional and physical journey, aiming to spread his message of peace on a global scale.
• Dedicated 10 months to research, writing, and publishing to ensure the story was authentically and engagingly told, reflecting the profound impact of Yogesh's mission.
• Contributed to the global cause of peace and understanding by bringing to light an inspiring story of sacrifice, endurance, and the pursuit of a world without borders.

Dec 2020 – Jun 2021 · 6 mos · India

• I supported women entrepreneurs by showcasing their products online through storytelling, creating strategies to encourage e-commerce adoption, and writing engaging blogs on women's empowerment in business.
• Developed storytelling techniques to connect emotionally with the audience.
• Collaborated with the team on making stories of women entrepreneurs compelling.

Mar 2020 – Jul 2020 · 4 mos · India

• Established social media presence for Young Engine, creating campaigns to boost user engagement.
• Assisted in hosting 20+ webinars and reached over 5000 students through organic social media promotions.
• Created A/B testing creatives and video content for social media campaigns to increase ROAS.

Jul 2019 – Oct 2019 · 3 mos · Mumbai, Maharashtra, India

• Managed social media presence on Facebook, Instagram, and WhatsApp, ensuring active engagement and outreach.
• Maintained positive image and outreach through public relations efforts.
• Analyzed website traffic to improve online strategies and collaborated with the team to boost digital market sales.