Jun 2023 – Oct 2025 · 2 yrs 4 mos

• Heading the ever exciting multi-billion dollar Mobiles business unit at Flipkart! Growing the largest business (P&L) at Flipkart sustainably.

Feb 2021 – May 2023 · 2 yrs 3 mos

• Building the hotly contested and exciting business of e-Grocery at Flipkart. Making quality daily needs products affordable for 1500+ Indian towns. Grown the business by 4x in 20 months.

Feb 2019 – Jan 2021 · 1 yr 11 mos

• Scaling new age consumer lending - BNPL, EMIs to make shopping affordable and seamless on Flipkart.
• Seller & Vendor lending to make business with Flipkart easier.
• Launched the FK Axis Bank Cobranded card which is now amongst the 2 largest cobranded cards in India.
• Micro-insurance @ Flipkart.

Jan 2017 – Jan 2019 · 2 yrs

• Increasing DAU, MAU, MAC and focus user cohorts - women, parents, tier 2/3.
• Running Big Billion Days @ Flipkart
• Merchandizing, CRM and other on and off-platform initiatives to fuel acquisition and retention of customers month on month.

Jul 2016 – Dec 2016 · 5 mos

May 2015 – Jun 2016 · 1 yr 1 mo

• Enabling a million sellers to grow their business successfully in an ecommerce environment. The dream is to create entrepreneurs who are enabled with capital, with the right sources to buy good quality products from and realize their livelihood and more by selling on FK.
• Seller Financing:
• Setting up the seller financing ecosystem to help sellers with capital for growth - what we call as "Growth Capital".
• Sourcing Ecosystem:
• Setting up the B2B international and domestic sourcing ecosystem for FK sellers. A platform where sellers can buy any product across the different businesses FK operates in from anywhere in the world to sell on FK.
• International Sellers Ecosystem:
• Bringing international sellers - brands & retailers to cater to the vast Indian consumers at FK.com
• Packaging Ecosystem:
• Enabling sellers with the right quality packaging material which helps sellers serve customers in a cost efficient & quality manner.

May 2014 – Apr 2015 · 11 mos

• Handled demand generation and marketing for the 3 Billion $ electronics business at FK. Launch & marketing of all the exclusive mobiles at FK.com. End to end India launch & marketing for Motorola devices exclusively on FK.com. Motorola reached no.3 within 3 quarters in 10 Billion $ Indian smartphone market. Launch & marketing of the electronic private label brands at FK - taking it to a 10 million $ brand. Launch, consumer segmentation & marketing for the challenging Large home appliances category.
• Used the right mix of ATL - TV, print, radio; BTL activation; Digital marketing - digital innovations; targeted CRM tools marketing to the 50 million FK users.

Nov 2013 – Apr 2014 · 5 mos

• Driving profitability @ Flipkart
• Lead the profitability initiative at FK with a single point agenda to become GM positive. Optimizing business mixes, optimizing supply chain components & driving efficiency, reframing consumer policies and tighter implementation, optimizing fulfillment.

Apr 2013 – Nov 2013 · 7 mos

• Running the Computers Category Business - Laptops, AIO, Printers & Peripherals
• Established and managed brand relations with all key brands
• Established the first successful exclusives at FK
• Established FK as the no.1 retailer in the business
• Scaled the business to 3x topline and 2x bottomline by working with brands to structurally change the offering which was immensely competitive for customers, cost effective for brand partners and revenue generating for FK

Sep 2011 – Mar 2013 · 1 yr 6 mos

• Worked on setting up and growing the electronics business at FK. Product mix, product positioning, product planning, inventory planning, strategic pricing and portfolio mix.

Jun 2011 – Sep 2011 · 3 mos

Jun 2010 – May 2011 · 11 mos

Apr 2009 – Jun 2009 · 2 mos

• Planning the strategy for a new Product Launch – Colgate Kids’ Toothpaste
• Devised the Go-to-market plan and single-handedly coordinated the launch with the Supply Chain, Customer Marketing, Customer Development, Legal department, Colgate NY and Nickelodeon in lieu of the Product Manager
• Market Research & planning of promotions – both in-store activations and on-ground promotional activity
• Designing the Below the Line sales promotion
• Planned & negotiated with Nickelodeon the pan- India on-ground promotional activity of oral health
• Key Deliverables:
• o Changed positioning from initially planned “Toothpaste for kids” to “Anti-tooth decay toothpaste”
• o Changed packaging for greater Colgate branding
• o Conceptualized Shelf-Ready package also serves as POP
• o Contrived the Point of Purchase material for 2000 Hypermarts & Minimarts
• o Designed the Standee for Kids Toothpaste & Toothbrush for 50 Hypermarts & Minimarts
• Secured a Pre-Placement Interview (PPI) for the Business Leadership Programme

Jun 2007 – Jun 2008 · 1 yr · Chennai Area, India

Jun 2006 – May 2007 · 11 mos · Chennai Area, India