Jan 2021 – May 2024 · 3 yrs 4 mos · Toronto, Ontario, Canada · Remote

• We help B2B companies talk to their prospects by scaling personalized and hyper-relevant outreach.
• Check us out at: volley.com

Aug 2020 – Jan 2021 · 5 mos · Toronto, Ontario, Canada · Remote

• ● Achieved a 95% customer satisfaction rate by utilizing strong communication skills in relating, reassuring, and explaining the road to potential solutions.
• ● Exceeded quality assurance targets while adhering to business and compliance standards.
• ● Improved customer service experience by logging cases accurately and using the tools and resources to find swift solutions to customer issues.

Oct 2019 – Jun 2020 · 8 mos · On-site

• ● Pinpointed the main target cities for a newly launched product and orchestrated the related marketing programs, which resulted in a 2% market share gain in 2 months.
• ● Ensured the year’s budget is on target by aligning the completion of required activities via cross-functional teams leading to the accomplishment of all activities in time and on budget.
• ● Maximized Kent’s brand equity through the development and execution of marketing strategies and campaigns according to brand guidelines.
• ● Contributed to broad branding decisions by actively participating in qualitative and quantitative research projects.
• Reason for leaving: Immigtation

Oct 2018 – Oct 2019 · 1 yr

• Led the company's Commercial Department in addition to Product Manager duties,
• ● Improved efficiency by creating report dashboards that helped the management team make timely decisions about the allocation of resources and sales initiatives.
• ● Helped secure governmental waivers and benefits for the company by leading the negotiations and following up with the related authorities.
• ● Inspired the team to perform at their best and trained recruits to best leverage company's tech stack to manage the workload and achieve the best results.

Jul 2016 – Oct 2018 · 2 yrs 3 mos

• ● Led the growth of the emerging products category from 4% to 32% of the company’s annual revenue by analyzing the market, identifying the perfect niche, and mapping the road-to-market.
• ● Objectively engaged with vendors and suppliers and fostered lasting relationships using excellent presentation and negotiation skills that drove the company’s sales by more than 60% in certain categories.
• ● Managed the company’s CRM project end-to-end establishing the best system according to the requirements, which led to a 23% increase in customer satisfaction in one year (NPS).
• ● Ensured the profitability of products and sales projects by scrutinizing the cost breakdown structure leading to significant enhancements in return on investment (ROI)
• ● Monitored the PSI (Product Sales and Inventory) by tracking the metrics daily, which streamlined the product orders and reduced stock deficiencies.
• ● Consulted and coached the internal sales team in the sales operations for new solutions using the SPIN model, which amplified sales and boosted customer satisfaction.

Dec 2015 – Jul 2016 · 7 mos

• ● Headed the launch of three new product lines including 17 products that grew the category’s annual sales by 19% in three years.
• ● Oversaw and proposed the packaging unification project by writing design and campaign briefs and liaising with cross-functional departments leading to a 26% increase in brand awareness in three months.
• ● Evaluated the cost structure of current products and overhauled the packaging material used for master cartons, which resulted in a 3% reduction in packaging costs and improvements to profit and loss (P&L).
• ● Measured the success of previous campaigns and promotional activities and tracked product performance through sales and marketing metrics daily to administer timely actions and briefs to maximize market share.
• ● Refined the brand digital marketing strategies to incorporate the latest market trends and consumer insights leading to an approximately 40% increase in consumer engagement across social media, email, website, and blog.

Oct 2013 – Dec 2015 · 2 yrs 2 mos

Dec 2011 – Oct 2013 · 1 yr 10 mos

Oct 2009 – Dec 2011 · 2 yrs 2 mos

• Process Improvement Expert in Large FMCG firm responsible for developing improved methods and procedure which would allow the company to operate robustly and effectively.
• Notable Accomplishments:
• ● Spearheaded the project for mapping of new sales centers (product depots) across country which resulted in opening of 30 centers which resulted in 60% faster delivery times to customers in remote areas.
• ● Conducted comprehensive feasibility studies for company’s new product lines (such as dairy products distribution initiative) which helped the company decide whether to undertake the business.
• ● Helped the HR team evaluate the headcount requirements in logistics and marketing by doing a work and time assessment, improving the utilization of human assets within the company and reducing costs by 22%.

Dec 2007 – Apr 2013 · 5 yrs 4 mos

• ● Taught English up to the UI level.
• ● Was awarded the Teacher of the Year award on August 2012 for exemplary performance and student satisfaction.