Sonal Vivek Shenoy

Product Manager

Chicago, Illinois, United States7 yrs 11 mos experience

Most Likely To Switch

Key Highlights

Led product launch generating $100K in contracts.
Raised $2.5M in funding for startups.
Improved trial-to-conversion rate by 20%.

Stackforce AI infers this person is a SaaS and EdTech product management expert with strong fundraising capabilities.

Contact

Skills

Core Skills

Customer SuccessProduct ManagementGo-to-market StrategyFundraisingAdvisoryCost ControlBusiness DevelopmentAccount ManagementMarketing ManagementContent Strategy

Other Skills

Academic WritingAttention to DetailB2B SalesBloggingBrand ManagementBranded ContentBranded Content DevelopmentBuilding Business PartnershipsBusiness Process ImprovementClient ServicesCollege RecruitingConference OrganizationContent ManagementContent PlanningCreative Writing

About

MBA Candidate at Kellogg, Northwestern University. Over 6 years of startup experience driving zero-to-one strategy and operations, project and product management. As Chief Product Officer (Employee #1) at Cube, I led the team to launch and built flexible roadmaps in collaboration with our first customers, eventually driving almost $1M ARR in contracts before leaving.Spearheading setup of our Customer Success processes, I led a team of five to improve trial-to-paid ratio by 20%, bridge product gaps based upon analysis of product usage data, and reduce churn rate. As former Founding Member (Employee #1) at Studyroom, I hired the first 10 employees, led product operations for our vernacular content engine and eventually transitioned to Product Management. I am now keen to be a part of the 1-to-10 and 10-to-100 journeys of organisations, leading product at scale, thus enriching my experience while also contributing to a larger common vision.

Experience

7 yrs 11 mos

Total Experience

1 yr 2 mos

Average Tenure

9 mos

Current Experience

Northwestern university - kellogg school of management

2 roles

Graduate Assistant, Department of Finance

Sep 2025 – Present · 9 mos · Evanston, Illinois, United States

MBA Candidate (FT)

Aug 2024 – Present · 1 yr 10 mos · Evanston, Illinois, United States

Chingona ventures

MBA Intern

Sep 2025 – Present · 9 mos · Chicago, Illinois, United States · Remote

Google

Technical Program Management MBA Intern

Jun 2025 – Sep 2025 · 3 mos · Mountain View, California, United States · On-site

Gemini for Home

Cube

2 roles

Advisor

May 2024 – Aug 2024 · 3 mos

Drove collaborations between Product and Customer Success Teams to develop a quarterly product roadmap from analysis of customer feedback and considering the pipeline of prospects.

Industry ResearchCustomer SuccessProductStrategyProduct Management

Founding Member, Product

Nov 2022 – May 2024 · 1 yr 6 mos

At Cube, we help multi-location businesses put marketing processes like SEO and customer communications on auto-pilot, with the power of Generative AI.
Led cross-functional teams across Tech, Design, QA to Product Launch (MVP) in 3 weeks, generating $100K in contracts from early sign ups.
Product Planning & Roadmap: Improved trial-to-conversion rate by 20% and reduced churn rate, through analysis of product usage data (Mixpanel, Google Analytics, Retool) and data from feedback/focus group discussions.
Operations: Built internal dashboards and tools for Customer Success, improving operational efficiency by 60% and reducing tech-dependency for fulfillment of custom requests.
Fundraising: Oversaw investor updates and outreach, raising ~$2M from PeakXV in a seed, followed by a $500K convertible round.

Market ResearchB2B SalesIndustry ResearchEntrepreneurshipFundraisingKPI Reporting+10

Neon

Investment Associate

May 2024 – Jul 2024 · 2 mos · Bengaluru, Karnataka, India

Neon is a B2B SaaS fund backing B2B SaaS startups born in India and building for the world. We have had the privilege of investing in and working with amazing teams including inFeedo, SpotDraft, GTMBuddy, and many more from their early days.
Led outreach to Family Offices, HNIs, University Endowments and Fund of Funds, setting up 20+ meetings with potential LPs for Neon's $50M fundraise.
Collaborated with portfolio startups across Seed to Series A stages to establish strategy and processes for GTM, Customer Success, Marketing and Sales.
Evaluated early-stage SaaS investment opportunities fit for Neon's incubation model, evaluating 25+ startups and taking 5 to Investment Committee.

AdvisoryIndustry ResearchFundraisingEarly Stage InvestmentInvestment ResearchEarly-Stage Startups+1

Studyroom

2 roles

Product

Jun 2021 – Oct 2022 · 1 yr 4 mos

"Har baccha padhega, har baccha badhega"
(Every child will learn, and every child will grow)
Spearheaded the initiative of creating accessible, affordable and high-quality educational resources for students taught in India's vernacular languages.
Product Marketing and Cost Control: Optimised Customer Acquisition Costs (CAC) and Cost per App Install through launch of a Spoken English course in 6 regional languages, generating 500K leads in 3 months.
Product Strategy: Improved Retention and Avg Session Duration through launch of product features like Notes and Summarization as well as Practice MCQs.

New Business DevelopmentKPI ReportingCost ControlProduct ManagementProduct AnalysisInterpersonal Skills+4

Founding Member, Product Ops and Marketing

Jun 2020 – Jun 2021 · 1 yr

Empowering India's educators, so they can empower students.
Led a 50-member content engine and 200+ contractors, spanning Content, QC, Video Production, Subject Matter Experts, Tutoring and Instruction, to produce 25,000+ video content pieces in English and Hindi over a period of 3 months (10K+ DAUs)
Expanded reach to 200+ cities in 6 months through Strategic partnerships with Tutoring Centers, Educational Institutions and YouTube channel partners.
Developed and presented a 6-month product operations plan to investors, raising $1.7M from Sequoia India's Surge Program.
As a Founding hire, I undertook User, product and market research (before Day 0 of StudyRoom) through User Interviews, Focus Group Discussions, Case studies of similar business models, uncovering insights for early lead generation and shaping product roadmap as well as business development strategy.

Product MarketingEarly-stage operationsIndustry ResearchFundraisingDigital MarketingStrategic Planning+10

Growtomation

Consultant

Apr 2021 – Sep 2021 · 5 mos

Growtomation helps businesses integrate and optimize their RevOps and MarkOps with their entire tech stack.

Strategic Brand Positioning

Tinystep

2 roles

Business Development Lead

Jan 2019 – Jun 2020 · 1 yr 5 mos · On-site

Tinystep (acquired by MyGlamm) is the largest mom community in India with over 10 Mn moms visiting our platform every month and over 25 Mn weekly social media reach.
As a BD Lead, I collaborated with a 40-member satellite team to generate $2M ARR in brand partnerships with Fortune-500 companies including Nestle, Colgate, P&G, etc.

Account ManagementBusiness DevelopmentDigital StrategyKPI ReportingBrand ManagementInterpersonal Skills+3

Marketing Manager

May 2018 – Dec 2018 · 7 mos · On-site

India's largest parenting community, funded by Flipkart.
Conceptualised and executed digital and brand campaigns for Fortune-500 companies.Our Product Launch campaign for Marico achieved 3x average engagement standards on YouTube and Instagram.
Steered content, marketing, graphic design and video production teams to improve deliverable turnaround time for Brand Partnerships and therefore improve Client Retention.

Social Media MarketingContent StrategyKPI ReportingWeb Content WritingMarketing ManagementInfluencer Marketing+3

Wpp

Public Relations Intern (H+K Strategies)

Apr 2017 – May 2017 · 1 mo · Bengaluru Area, India

Hill+Knowlton Strategies, subsidiary of the WPP group, is an American global public relations consulting company. H+K India is home to 50+ consultants with owned offices in Delhi NCR, Mumbai and Bangalore.

Deccan chronicle holdings ltd

Reporting Correspondence Intern

Apr 2016 – May 2016 · 1 mo · Bengaluru Area, India · On-site

Deccan Chronicle is the largest circulated English newspaper in South India.
Reported for Civic Beat (BBMP) and Municipal and Local Events; Save Bellandur Plan (2016) and Karnataka Garment Worker EPF Scheme