Sonali S.

Co-Founder

San Francisco, California, United States3 yrs 9 mos experience
AI EnabledAI ML Practitioner

Key Highlights

  • Built an AI-powered content engine that doubled impressions.
  • Created 120+ SEO-driven blogs, increasing organic traffic by 85%.
  • Developed systems of storytelling that scale and resonate.
Stackforce AI infers this person is a SaaS content marketing expert with a strong focus on growth strategies.

Contact

Skills

Core Skills

Content MarketingGo-to-market StrategyMarketing StrategyB2b MarketingContent StrategyB2b WritingContent Writing

Other Skills

Positioning (Marketing)Product MarketingMarketingContent ManagementContent DevelopmentContentContent Management Systems (CMS)Social MediaEnterprise Content ManagementStorytellingTechnical WritingDigital MarketingTeam ManagementPodcastingWeb Content Writing

About

There’s this scene in Mad Men where Don Draper says, “Make it simple, but significant.” That line stuck with me, because it’s exactly how I think about content. It’s not about doing more. It’s about doing the right things, consistently, until they compound into something nobody can compete with. Over the past 5+ years, I’ve worked with SaaS brands and agencies (watch under my experience section 😅😅). I’ve written across the spectrum: - SEO blogs - TECH pieces - BRAND STORYTELLING - WHITE COPIES - THOUGHT LEADERSHIP - SCRIPTS - CAMPAIGNS….you name it. Honestly, at this point, if a client says, “Can you write…?” I don’t even let them finish. God says, “Let there be content,” and I’m already drafting the headline. But the truth I’ve learnt, experimented and realised is that FORMATS ARE EASY. … IMPACT IS HARD..!!!!. And while the content I wrote ranked, what mattered most wasn’t the traffic. It was the TRACTION. It was the RESONANCE. Because traffic is a vanity metric. Resonance builds trust. TRUST BUILD MARKETS. In the past few years, I completely rewrote the content marketing strategy. I built an AI-powered content engine when most teams were still experimenting with prompts. The GOAL wasn’t to flood the LLMs and SERP with more articles.. but was about engineering a system that could think in brand voice, adapt to GTM goals, and scale without losing quality. That engine doubled impressions month after month, boosted organic reach, and turned content into a business lever, not just a marketing checkbox. What I’ve learned is simple: CONTENT is GTM….period!!! It creates: - DEMAND - SHARPENS SALES CONVERSATIONS - STRENGTHENS RETENTION and… - FUELS ADVOCACY!!!! Done right, it becomes a strategic moat. Done poorly, it’s just noise. My edge has always been treating content like a discipline, consistent, strategic, and designed to build over time. If there’s one thing I know after all these years, it’s this: I don’t just write content. I build systems of storytelling that scale, compound, and stand the test of time, and and…. then I market them like a founder markets their “stealth mode” startup, LOUDLY, everywhere, to anyone who’ll listen Say goodbye to ordinary. Or DON’T … and let your competitors keep hiring me. 😉😉 Book your 1:1 on https://topmate.io/sonali_sood Let's make it happen!

Experience

3 yrs 9 mos
Total Experience
1 yr 6 mos
Average Tenure
1 yr 3 mos
Current Experience

Codeant ai

SEO and Organic Growth Lead

Aug 2025Present · 9 mos · United States · Remote

Content MarketingGo-to-Market Strategy

Cmo alliance

Member

Feb 2025Present · 1 yr 3 mos

  • The CMO Alliance is a global community that helps current and future Chief Marketing Officers connect, learn, and grow. Through small group councils, peer meetups, articles, podcasts, events, and reports, this community gives me the tools, insights, and support I need to grow myself in general, hit my goals, and level up in my career.
Positioning (Marketing)Marketing StrategyProduct MarketingMarketingContent MarketingContent Management+6

Monetizely

Head of Content Marketing

Feb 2024Aug 2025 · 1 yr 6 mos

  • Making content that grabs attention, tells a story, and gets results. Handling everything with words from blogs to emails to website stuff, and social media posts, you name it.
  • The goal is simple to connect with the right people and help the company grow.
  • Mixing creativity with strategy, using content to get more leads, boost engagement, and support the company’s GTM plan.
  • What I Do:
  • Build and run a content plan that helps the company hit its goals.
  • Write, edit, and manage content so it’s clear, engaging, and on-brand.
  • Use content to get more leads and turn readers into customers.
  • Work with sales team + founders to create content that helps sell.
  • Keep a steady flow of content going, no missed deadlines.
  • Track what works and what doesn’t then tweak the content to perform better.
  • Own and optimize web content to drive traffic, engagement, and conversions.
  • Implement SEO strategies and create user-focused, engaging website copy.
  • Utilize AI tools for personalized content and enhanced performance.
  • Monitor and analyze performance with analytics tools; refine strategies based on insights.
  • Leverage AI tools for ideation, content creation, and optimization.
  • Experiment with AI-driven personalization and stay updated on emerging trends.
  • Create high-end visuals for social media + website + podcast series.
  • Brainstorm every new series of podcast that goes live on our YT channel.
  • FYI,
  • <<< BUILT A FULL-FUNNEL CONTENT ENGINE VIA AI >>>
  • Our Success So Far??
  • Ummm,
  • More people finding us through search engines (organic traffic)
  • Leads coming from content (downloads, sign-ups, etc.)
  • People reading, sharing, and engaging with content (time on page, bounce rates, shares)
  • Content helping sales teams close deals (pipeline influence)
  • More followers, subscribers, and mentions (brand growth)
StorytellingGo-to-Market StrategyTechnical WritingContent StrategyDigital MarketingTeam Management+28

Tata bb matrix

B2B SaaS Writer

Jan 2024Mar 2024 · 2 mos

StorytellingTechnical WritingB2B WritingB2B SaaS WritingThought LeadershipContent Development+1

Rezolve ai

B2B SaaS Writer

Sep 2023Sep 2024 · 1 yr

Technical WritingOnline Content CreationB2B WritingB2B SaaS Writing

Spendflo

B2B Thought Leadership Blogs

Jun 2023May 2024 · 11 mos

Demoboost

B2B SaaS Writer

Apr 2023Sep 2023 · 5 mos

B2B SaaS WritingWeb Content WritingThought LeadershipB2B Writing

Peoplebox

B2B SaaS Writer

Apr 2023Sep 2023 · 5 mos

Storylane

B2B SaaS Writer

Feb 2023Apr 2023 · 2 mos

Zapro

B2B SaaS Writer

Jan 2023May 2023 · 4 mos

Stepsecurity

Freelance Content Writer

Jan 2023Feb 2023 · 1 mo · United States

  • Authored a detailed analysis of StepSecurity’s alignment with CISA’s CI/CD security guidance, breaking down key recommendations like network segmentation, traffic filtering, and endpoint security. The blog explained how StepSecurity’s solutions help organizations secure their CI/CD pipelines against emerging threats, ensuring compliance with industry best practices.

We storytellers

Storyteller

Aug 2022Mar 2024 · 1 yr 7 mos

CopywritingCreative WritingPersonal BrandingStorytellingTechnical WritingThought Leadership+2

100x.vc

Content Writer

Jul 2022Nov 2022 · 4 mos

  • Authored 10 in-depth interview blogs, featuring insights from founders and industry leaders, enhancing 100X.VC's thought leadership and providing valuable perspectives to the entrepreneurial community.
  • Developed industry-specific articles that analyzed emerging trends, positioning 100X.VC as a knowledgeable authority in sectors such as B2B SaaS, HealthTech, AgriTech, and FinTech.
  • Reported on funding milestones, including detailed coverage of investments in 17 startups during the 11th cohort, contributing to a total of 161 portfolio companies since the firm's inception in 2019.
  • Collaborated with the investment team to produce content that accurately reflected 100X.VC's mission and values, effectively communicating the firm's commitment to nurturing early-stage startups.

Tripledart

B2B SaaS Writer

Apr 2022Oct 2024 · 2 yrs 6 mos

  • Created and optimized 120+ SEO-driven blogs, increasing organic traffic by 85% within 6 months.
  • Wrote deep-dive, long-form SaaS blogs for different SaaS clients: rife with ideas, examples, and takeaway templates.
  • Developed thought leadership content that contributed to a 40% increase in domain authority.
  • Collaborated with designers, and in-house marketing team to craft whitepapers, and case studies, that generated 1,500+ MQLs.
  • Achieved a 30% improvement in conversion rates through CRO-focused landing pages and website copy for Zapro, Zeda, etc.
  • Implemented keyword strategies that boosted SERP rankings, driving a 60% increase in inbound leads,
Technical WritingB2B SaaS WritingB2B MarketingContent StrategyContent writingOnline Content Creation+2

Unison globus

Content Writer

Apr 2022Dec 2023 · 1 yr 8 mos

  • Content writing (long-form blogs majorly for CPAs, EPAs)
  • Created website copy from scratch for Unison
  • Helped curate scripts for Podcasts
B2B WritingContent MarketingWeb Content WritingContent ManagementContent Development

Zeda.io

B2B SaaS Ghoswriter

Apr 2022Oct 2022 · 6 mos

Content DevelopmentContent ManagementContent StrategyContent MarketingContent writingOnline Content Creation+2

Reman technologies

Content Writer

Dec 2021Jun 2022 · 6 mos

  • Writing long and short form blogs and web articles for the company. Optimizing the web content via regular content up-gradation and handling multiple projects of the company.
Content StrategyContent ManagementContent Development

Excellent webworld

Ghost Writer

Dec 2021May 2022 · 5 mos

  • Writing guest blog posts for their clientele.
Content StrategyContent ManagementContent Development

Uvi health

Blog Writer

Dec 2021Feb 2022 · 2 mos

Letsgtok

Content Writer

Aug 2021Dec 2021 · 4 mos

  • Working directly with the CEO and curating website content and web blogs for GenZ. Providing insights and ideas on how to generate and grow this all-new product in the market for the age group of 16-35. Helping team with marketing tactics and business roadmap.

Weexpan ecommerce aggregator services

Search Engine Optimization Executive

Jun 2021Aug 2021 · 2 mos

  • Performing keyword research
  • Providing SEO analysis and recommendations
  • Providing recommendations and executing strategies for content development in coordination with SEO goals – general and keyword specific
  • Administering search engine programs like webmaster tools for purposes of diagnostic reporting on client projects
  • Implementing link building campaigns in coordination with client SEO goals
  • Monitoring and administering web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals
  • Monitoring and evaluating search results and search performance across the major search channels
  • Communicating with team and management on project development, timelines, and results
  • Working closely with the other team members to meet client goals
Online MarketingContent DevelopmentContent MarketingContent StrategyOnline Content CreationWeb Content Writing+4

As webworks

Internship Trainee

Jan 2020Mar 2020 · 2 mos · Ludhiana, Punjab, India

  • Helped business generate good quality off-page backlinks.

Itronix solution

Data Science and Machine Learning with python

Jan 2019Jun 2019 · 5 mos

Education

Earthinators Climate School

Msc-IT — Computer Science

Aug 2017May 2019

Panjab University

Master's degree

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