May 2021 – Oct 2024 · 3 yrs 5 mos · Bengaluru, Karnataka, India

• 1. Develop, implement & manage social media marketing plan across Asia Pacific, Latin America, Europe & Middle East, North America
• 2. Optimized website content for search engines, improving organic traffic and attracting more
• potential clients.
• 3. Utilized automation tools to enhance productivity and reduce the manual effort required in
• managing the pipeline of generated leads.
• 4. Coordinated with marketing team to align social media strategy with overall marketing objectives.
• 5. Monitored social media trends to keep brand's content relevant and engaging.
• 6. Boosted brand visibility by creating and executing innovative social media campaigns which resulted in 27% improvement.
• 8. Lead generation for clients via Facebook, Instagram, LinkedIn, YouTube, Google AdWords.

Feb 2020 – Mar 2021 · 1 yr 1 mo · Bengaluru, Karnataka, India

• 1. Plan and execute SEO, SMO, and PPC / Paid marketing campaigns for the company as well as for clients
• 2. Leading the whole team at Page Potato India and be involved in hiring, team learning, and development.
• 3. Devise & execute the content strategy (content planning, development & promotion) for our clients.

Mar 2019 – Jan 2020 · 10 mos · Bengaluru Area, India

• 1. Planning and execution of PPC campaigns / Paid campaigns / lead generation (Google AdWords and LinkedIn) and Return on Investment (ROI) analysis
• 2. Develop unique marketing strategies and build upon current strategies within the digital arena to meet/exceed objectives
• 3. Improve website ranking through SEO
• 4. Develop and maintain social media handles on Facebook, Twitter and LinkedIn.
• 5. Working with technology, design, and content team to build viable online marketing strategies
• 6. Develops a total understanding of online target audience.
• 7. Craft email campaigns for lead generation and partner outreach .
• 8. Managing online communities like Quora, Reddit, Product slack.

Jan 2018 – Feb 2019 · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

• 1.Successfully managed and enhanced the company's online reputation by responding to over 95% of customer reviews and feedback, leading to a 20% increase in positive sentiment across social media platforms.
• 2. Designed and executed social media training program, ensuring high-quality content production.
• 3. Worked with client from real-estate & Law and Order domain from middle east region understanding the demographics requirements.
• 4. Managed Team of designers, developers & content writers

Jan 2017 – Jan 2018 · 1 yr · Bengaluru Area, India

• 1. Managing & Designing strategy on all Social Media channels.
• 2. Preparing daily Social Media Content plan.
• 3. Launching Facebook and PPC campaigns to promote online workshops.
• 4. Performing research on current benchmark trends and audience preferences
• 5. Custom audience research to target prospects for online digital marketing workshops.
• 6. Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• 7. Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• 8. Suggest and implement new features to develop brand awareness, like promotions and competitions
• 7. Customizing and setting up emailer campaigns and auto-responders through Get Response.

Sep 2015 – Jan 2017 · 1 yr 4 mos · Bangalore

• 1. Crafted compelling copy for social media ads, driving increased website traffic.
• 2. Coordinated with marketing team to align social media strategy with overall marketing objectives.
• 3. Monitored social media trends to keep brand's content relevant and engaging.
• 4. Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns by 22%.

Mar 2008 – Aug 2013 · 5 yrs 5 mos · Kolkata, West Bengal, India

• 1. Improved social media presence by creating and managing content across platforms, leading to
• higher brand visibility.
• 2.Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance by 23%
• 3. Developing overall brand strategy by effectively using internal data, market research and
• competitive intelligence to attract client attention.
• 4. Working closely with vendors to make sure smooth execution of day to day operations.