Jul 2023 – Sep 2024 · 1 yr 2 mos · Bangalore Urban, Karnataka, India · On-site

• Lead a team of 10+ marketing professionals to plan and implement digital marketing campaigns that align with company objectives.
• By optimizing cost to 80%, we achieved a 220% increase in SQLs and a 300% rise in Marketing Qualified Leads MQLs in 9+ months.
• Spearheaded digital transformation through automation and account-based marketing to improve data-driven decisions and operational efficiency.
• Implement an integrated content strategy across multiple platforms to increase website traffic by 25% MOM and improve user engagement metrics.
• Collaborate with the sales and IT departments to align digital marketing strategies with business objectives, ensuring the seamless integration of marketing and sales funnel management.
• Use analytics and business intelligence tools to monitor campaign performance and report insights to leadership and stakeholders.

Oct 2021 – Jul 2023 · 1 yr 9 mos · Bangalore Urban, Karnataka, India

• Seasoned marketing strategist with a history of creating successful campaigns and driving results for top-performing companies
• Led comprehensive marketing strategies at Zolve, positioning the company as an industry leader and aiding customers in achieving financial goals
• Built a complete marketing stack in collaboration with product, tech, and business functions, resulting in a 55% market share in under a year
• Achieved remarkable results: 5x monthly revenue growth, 84% reduction in CAC, and 350% increase in monthly signups within three months
• Developed a social content strategy for the USA audience, increasing organic and social enrollments by 5x
• Implemented a successful referral structure, contributing to 48% of the acquisition source
• Executed multi-channel marketing campaigns, including social media (10x growth in social media metric in 3 months), email, and events
• Contributed to an 80% increase in sales revenue at Azpire through effective growth marketing strategies, including ASO/SEM/SEO/UI/UX, and automation initiatives for Zolve products
• Generated multi-million-dollar annual revenues through effective growth marketing strategies
• ➤ Specialties: Growth Marketing, Search Marketing, App Marketing, Product Marketing, Programmatic Advertising, Brand building, CRM tools, Online Marketing, Display Advertising, Client Servicing, Agency Management, Performance Marketing, social media and Affiliate Marketing

Jul 2020 – Sep 2021 · 1 yr 2 mos · Bengaluru, Karnataka, India

• Results-driven marketing leader with a track record of building high-performing teams and driving business growth
• Successfully structured marketing teams into five key sub-functions: Brand, Demand Generation, marketing Automation, Product Marketing, and Growth
• Led the launch of Onsurity - TeamSure, India's first digital monthly subscription plan for employee benefits, reaching 1000+ businesses and 90k+ employees within a year
• Developed and executed digital marketing campaigns that doubled website traffic and increased lead generation by 80%, while reducing CAC by 50% month-on-month
• Mentored and managed marketing professionals, fostering professional growth and development
• Collaborated with cross-functional teams, including sales, product, and design, to successfully launch products and services
• Utilized market research and analysis skills to identify customer needs, driving successful marketing campaigns
• Passionate about driving business growth through innovative, data-driven marketing strategies
• ➤ Specialties: Growth Marketing, Search Marketing, App Marketing, Product Marketing, Programmatic Advertising, Brand building, CRM tools, Online Marketing, Display Advertising, Client Servicing, Agency Management, Performance Marketing, social media and Affiliate Marketing

Aug 2016 – Jul 2020 · 3 yrs 11 mos · Bangalore

• Digital marketing expert with proven success in driving growth and ROI for PayU products, including PayUmoney, PayUBiz, and PayUnow
• Established and managed cross-functional teams, covering performance marketing, design, content, social media, growth marketing, and digital branding
• Successfully optimized lower-funnel CPA by 65% within 12 months through data-driven techniques and optimization methods
• Continuously monitored and analyzed campaign performance to make informed decisions and maximize results
• Utilized CRM tools for marketing automation across product funnels to increase efficiency and scale
• Collaborated with creative agencies to develop engaging content and creatives for digital campaigns
• Consistently achieved growth targets and delivered measurable results in alignment with business goals
• Maintained up-to-date knowledge of digital marketing trends, technologies, and best practices for continued success
• ➤ Specialties: Growth Marketing, Search Marketing, App Marketing, Product Marketing, Programmatic Advertising, Brand building, CRM tools, Online Marketing, Display Advertising, Client Servicing, Agency Management, Performance Marketing, social media and Affiliate Marketing

Aug 2015 – Aug 2016 · 1 yr · Bangalore

• Developing and managing digital marketing & Performance based campaigns for all the clients through -SEO, SEM, Mobile & affiliate networks to drive traffic & get leads to website.
• Achieved month on month 20% growth on organic traffic for clients websites in health & real estate industries.
• Responsibility for planning, budgetary control & analyzing client websites to provide well-defined strategies to improve site conversion and ROI.
• Research, Analyze & Manage SEO & SEM projects including kickoff, requirements analysis, development, testing.
• Manage SEO & SEM teams. Mentor Team Leaders, junior staff to grow as passionate search engine marketers through guidance and thought leadership.
• Set up goals and events on analytics. Monitor & analyze campaigns through analytics for better ROI.

Jun 2014 – Aug 2015 · 1 yr 2 mos · Bengaluru Area, India

• Handling SEO, SEM..
• Closely monitor and manage the digital presence of the company through owned, paid and earned digital media.
• To engage with the brand marketing team and create innovative engagement opportunities for the brands in line with the marketing programs, across various social media platforms.
• To set-up and manage a monitoring and response mechanism to handle queries, address feedback, grievances in relation to company's products / services / contests.
• To engage with digital media agencies and media vendors to create media properties for brands.
• To achieve search engine optimization for company's brands.
• Coordinate with the execution of company blog with content providers and internal stakeholders
• Constantly update all paid media properties with marketing related communication, including new launches, collections, promotions, offers and updates.
• Develop new buying strategies across CPC/CPA/CPM.
• Overall Planning & management of online advertisements like Banner Ads, Microsites & promotional activities

Jun 2012 – Jun 2014 · 2 yrs · Bangalore

• Search Marketing Analyst / SEO SEM Specialist
• Managing, operating, optimizing & analyzing online marketing activities for Taxiforsure.com
• SEO/ PPC (Google, Bing)
• Web Analytics (Google Analytics, Plumb5)
• Display Advertising & Retargeting
• Mobile Ads Optimization
• Increasing App downloads
• Email Marketing
• Conversion Rate Optimization
• Account Management
• Facebook & Linked Ads
• Organized and coordinated online partnerships

May 2011 – Jun 2012 · 1 yr 1 mo · Bangalore

• Create, monitor and evaluate PPC campaigns across Google & Microsoft Ad Centre.
• Conversion Rate Optimization / landing page via SEO, Microsites and ad copy relevancy
• Banners with contextual, behavioral and placement targeting
• SEO (word tracker, copywriting, keyword density, SEO reporting)
• Web Analytics (Omniture, Google Analytics)

May 2010 – Apr 2011 · 11 mos · Bengaluru Area, India

• Training freshers on Off-Page Optimization.
• SEO strategic planning & implementation.
• Google analytics traffic monitoring.
• Building SEO reports for clients.