Jul 2021 – Apr 2025 · 3 yrs 9 mos · Singapore

Jul 2018 – Aug 2021 · 3 yrs 1 mo · Singapore

• Heading Product Marketing and Education @ Insider
• Insider is the first Integrated Growth Management Platform focused on helping Enterprise marketers personalize experiences across channels like Web (Desktop & Mobile), Mobile App, Web Push, Email, Ads and Messaging apps (WhatsApp Business/Facebook Messenger). It’s powered by a AI engine at its heart and helps boost both Acquisition and Conversion of a channel. We work with some of the top brands of the world including Uniqlo, Singapore Airlines, Tokopedia, Samsung, Puma and more.

Aug 2016 – Jul 2018 · 1 yr 11 mos

• Heading a team of 6 Product Managers to build the first Conversion optimization platform.
• The current portfolio of products includes Testing (Web and App), Research and Conversion Optimization platform.
• Working with the CEO's office on multiple business strategy initiatives.
• Active speaker on Digital Optimization. Spoke at multiple events including e-commerce Malaysia '16, Savage Marketing Amsterdam '17, e-metrics Milan '17.

Dec 2014 – Jul 2016 · 1 yr 7 mos

• Responsible for product and business strategy for VWO. Conceptualized and planned the VWO Conversion optimization platform.
• Product direction: Scaling VWO from an A/B Testing tool to a Platform that offers all in one capabilities for website optimization that now competes with more than 15 market leading software vendors.
• Product Roadmap: Did extensive research and customer validation on the platform roadmap along with detailed competitor landscape research
• Go-to-market: Extensively involved in planning the pitch for the new product including identifying target segments, messaging, conducting webinars and speaking at events
• Built a value-based pricing framework from scratch for the new platform including data analysis, modeling and scenario planning. Conducted multiple workshops with internal and external stakeholders to arrive at the final pricing model.

Jun 2013 – Dec 2014 · 1 yr 6 mos · Bangalore

• Account Manager for strategic accounts in APAC & EMEA.
• Managed Key relationships with largest consumer healthcare company in APAC to incubate Advanced Sales Analytics and Decision support group and acquired a must win logo for Mindtree.
• Part of the account management team that handled one of the largest Sporting goods & apparel company. Handled Account planning, Account based marketing, Pipeline management, Stakeholder management and deal management for deals with TCV of 200K to USD 1M+.
• Exposure to multiple IT focus areas for CPG clients including Business Process Management, Consumer Analytics, Distributor Management System, Trade Promotion Management, Sales force automation, BI & Consumer Analytics & Infrastructure Management

Apr 2012 – Apr 2013 · 1 yr

• As an elected representative of the Graduate Student Board for ISB class of 2013, I was responsible for handling Academic affairs along with the School administration. Successfully pioneered the "One School, Two Campus" vision of ISB along with the GSB team and my fellow classmates.

Oct 2009 – Apr 2012 · 2 yrs 6 mos

• Delivered in multiple roles including Technology consulting on BPM implementations and Presales for North America BPM practice of Cognizant, while having the unique opportunity of gaining expertise in Product development for Pega BPM.
• Application/Product Development - Worked on a scrum team to design and implement product features for UI branding for a leading BPM Product. Vast exposure to enhancing features like workflow processing, business calendars, service level actions, time zone conversions, UI AJAX and licensing features for the BPM product. As a lead support engineer also anchored the security fixes project including XSS and SQL Injection for the product.
• Business Analysis & Presales - As a Business analyst worked on multiple BPM implementations for Banking and Healthcare clients. Worked on a Unified Product Support proposal for a leading BPM Product company resulting in a USD 1 M contract
• Client/Project Management - Acted as a single point of contact for the client’s Global support teams in India, UK, US and Australia. Played a key role in increasing team size from 11 to 22 in 1 year leading to a revenue increase of USD 1.2 M

Jun 2007 – Oct 2009 · 2 yrs 4 mos

• As an UI & BPM(Business Process Management) Engine Solution Specialist, led multiple BPM implementations for Banking and Healthcare clients for Cognizant.