Oct 2024 – Present · 1 yr 7 mos · United Kingdom · Hybrid

Jul 2024 – Oct 2024 · 3 mos · Contract · Hybrid

• Directed housekeeping operations across hotels (up to 200 bedrooms), self-catering apartments, and commercial sites across the South of England, M4 corridor and Wales.
• Drove a 10-point uplift in qualitative scores at underperforming hotels through structured performance improvement and leadership coaching.
• Reduced portfolio overspend by 50%, strengthening labour control, procurement strategy and budget accountability.
• Renegotiated supplier contracts and streamlined operational processes to improve margin and efficiency.
• Led multi-site workforce planning, improving productivity, retention and service consistency.
• Delivered structured training programmes to raise operational standards and guest satisfaction.

Apr 2023 – Jun 2024 · 1 yr 2 mos · Dorset, England, United Kingdom

• Led full P&L ownership and day-to-day operations of a prestigious luxury second-home estate, including spa and premium on-site leisure facilities.
• Developed and executed a targeted sales strategy, expanding market share within a niche, high-value sector.
• Recruited, motivated and performance-managed the sales team, embedding a high-accountability, results-driven culture.
• Procured and implemented structured sales systems to formalise processes, reduce administrative burden and increase pipeline focus.
• Delivered 60% of annual sales target within the first four months of 2024 through improved forecasting, structure and execution.
• Expanded the holiday letting proposition, increasing portfolio participation by 15% and strengthening recurring revenue streams.

Jan 2022 – Apr 2023 · 1 yr 3 mos · United Kingdom

• Led luxury resort operations across lodges and purpose-built accommodation, incorporating spas, swimming pools, bars and full-service restaurants.
• Held full P&L accountability with responsibility for day-to-day operational performance and long-term commercial sustainability.
• Implemented group-wide SOPs across accommodation, F&B, spa and site maintenance, driving operational consistency and brand standards.
• Benchmarked labour models and reduced wage costs by 10% while maintaining guest satisfaction ratings and service quality.
• Consolidated F&B supplier base, delivering a 5% reduction in supply costs, securing retrospective rebates and improved commercial terms.

Oct 2016 – Oct 2021 · 5 yrs · Carmarthenshire, Wales, United Kingdom

• Directed large-scale holiday parks generating up to £12m annual turnover, with 650 pitches and 100+ holiday home sales per annum.
• Delivered a significant uplift in guest satisfaction, increasing overall ratings from 7.2 to 8.4 through operational focus and service culture alignment.
• Increased EBITDA profitability by 24% (2019–2021) through disciplined cost control and revenue optimisation.
• Maintained controlled R&M cost base while driving operational performance improvements.
• Delivered an additional £85k year-on-year trading contribution through enhanced commercial execution and on-park performance management

Dec 2014 – Oct 2016 · 1 yr 10 mos · Gloucestershire, England, United Kingdom

• Led a £5m turnover park comprising 350 static and 200 touring pitches, with large entertainment venues, swimming pools and full F&B operations.
• Developed and executed a 5-year CAPEX strategy, delivering £1m+ investment in new dining, entertainment and recreation facilities.
• Drove land acquisitions and park development initiatives, increasing pitch profitability by 50%.
• Achieved 15% total revenue growth through structured commercial planning and operational optimisation.
• Delivered multiple company-wide improvement projects across accommodation standards, purchasing strategy and operational efficiencies.
• Designed and embedded standardised SOPs and KPI frameworks to improve performance visibility and accountability.

Nov 2012 – Dec 2014 · 2 yrs 1 mo

• Led operations of a 92-acre flagship holiday park with 600 pitches, manor house, swimming pool, extensive outdoor facilities and an on-site RYA boating school with 300+ craft.
• Successfully negotiated with National Park and County Planning authorities to restore key historical features, strengthening strategic partnerships and unlocking future development opportunities.
• Rebuilt local authority confidence, enabling collaborative projects designed to increase long-term turnover and estate value.
• Delivered 11% year-on-year sales growth through operational enhancements, value engineering and improved quality standards across the park.

Mar 2001 – Nov 2012 · 11 yrs 8 mos

• Led holiday operations across multiple locations, with full accountability for booking revenue, guest satisfaction and associated operational costs.
• Consistently exceeded year-on-year targets across revenue growth and guest satisfaction metrics.
• Recognised for performance with appointment to manage one of the largest holiday businesses in the portfolio (£5m+ turnover).
• Delivered £1m in direct on-park sales through strong commercial focus and guest engagement strategy.
• Managed high-volume operations with up to 700 accommodation changeovers twice weekly, ensuring quality and efficiency at scale.
• Led teams of up to 150 colleagues, embedding service excellence and operational discipline to deliver an outstanding guest experience.