Feb 2019 – Sep 2020 · 1 yr 7 mos

• Spearheaded a new Centre of Excellence (CoE) for Programmatic Marketing, Advertising Operations, Performance Marketing and overall Digital Marketing Strategy (MarTech+AdTech) for clients. Through this business, Apex "Put the brand/product/service for the client in front of the target audience". This business is functioning like a start-up within Apex CoVantage.

Jun 2017 – Present · 8 yrs 11 mos · Mumbai, Maharashtra, India · Hybrid

• Established this consulting (strategy and marketing) business to support organisations including start-ups achieve their growth objectives. The services being provided are Management Consulting for Strategy and Marketing. Also offer services for Marketing Operations, Digital Marketing, Social Media Marketing, Brand Building and Customer Relationship Programs. The company also supports clients for creative services, trade shows and events.

Aug 2013 – Mar 2017 · 3 yrs 7 mos · Chennai Area, India

• In this role, I had global responsibility for Marketing, Communications, Brand Management and Business Development.
• I was the Program Manager for Amnet’s new business Strategy program called eStratexia which was aimed at identifying new lines of business and at retention/enhancement of existing market share. From a Long List of 44 ideas from over a total of 216 opportunities, we identified a Working Shortlist of 16 ideas. Two of the ideas were successfully launched Centres of Excellence (CoE) from the strategic buckets - Premedia for Packaging industry and Ad Design.
• Developed micro-websites for the new business, six trade shows, over 300K digital impressions that led to the addition of four clients for each CoE (in the same financial year) with a total production team size of 42 FTEs and contributed to $500K.
• Building and maintaining a productive business relationship with existing clients & prospects to identify/ develop new business opportunities. Rolled out a monthly newsletter program leading to overall increase in brand recognition. Instituted a Customer Experience Program that was conducted half-yearly. This led to decrease in client escalations and identified new business opportunities (increase in revenue by 12%)
• Led new product market and brand development by identifying new markets (USA and UK) for product with a combination of market intelligence and sales intelligence. Three road shows, Six trade shows, over 750K digital impressions in a year leading to eight new clients in the year
• Built the corporate marketing from the ground up through a mix of existing and new employees; team of 12 members and leveraging third-party providers for branding, creative and trade shows.

Mar 2008 – Dec 2011 · 3 yrs 9 mos

• I was responsible for brand management and marketing programs across all verticals. I, also, led the customer survey program for Firstsource. During my stint at Firstsource, I project managed the website revamp which led to an increase in overall brand metrics. The website visitors increased by over 60% and also incorporated a web-chat application for responding to visitors. This led to increase customer engagement and led to lead generation. Rolled out a newsletter program for clients across verticals. Led trade shows for the Publishing vertical and associated digital marketing programs. I was also responsible for industry analyst relations like Gartner, IDC etc. Built a team of five members from ground up.

Mar 2004 – Mar 2008 · 4 yrs

• One of the oldest IT and ITES provider headquartered in India. I was the Senior Manager for Marketing and Business Development. In Datamatics, I led the website revamp, initiated digital marketing, customer survey program, newsletter program (both internal and external clients) and a host of other new business initiatives. I was overall responsible for new business development at Datamatics and was employed with them from March 2004 until March 2008.
• The website revamp led to an increase of 45% visitors and an increase in lead generation. The leads generated from the website contributed to six clients in the period. Search Engine Optimised content, White-paper marketing, Case Study promotion were some of the other marketing activities that led to overall increase in branding metrics.
• During this tenure, I built a team of lead generation members, market research and intelligence, proposal management, designers, content writers, web developers and digital marketing; team size was 40 members.
• Also, added a couple of Six Sigma Green Belts for Market / Customer Segmentation & Inside Sales processes at Datamatics.

Jan 2003 – Mar 2004 · 1 yr 2 mos · Mumbai

• 3G is the captive BPO for 3 which is a mobile services provider in UK and Australia. I was the Shift Manager responsible for operations spanning customer service, customer retention, accounts receivables and collections and recurring payment instruments for 3’s customers in UK. I was part of the team that launched the mobile service provider in UK in March 2003. Later, I was part of the team that transitioned the financial modules and processes for the captive BPO from UK centre to India. My employee management span was 125 members.

Aug 2001 – Dec 2002 · 1 yr 4 mos

• Zenta was a third-party BPO for clients who outsourced their customer acquisition, customer care and collections processes. I was a team leader managing a team of 15 members for customer acquisition processes.

Aug 1999 – Aug 2001 · 2 yrs

• I started my career with NIIT. I was part of the Corporate Marketing team and responsible road shows, trade shows and lead generation. I was, also, given the additional responsibility of Corporate Sales.