Sugandha B.

Project Manager

India9 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over a decade of cross-industry experience.
Expert in market trends and consumer behavior.
Strong leadership in project management.

Stackforce AI infers this person is a CPG market research expert with strong analytical and leadership skills.

Contact

Skills

Core Skills

Project ManagementMarket AnalysisBrand StrategyMarket Research

Other Skills

Analytical SkillsBeauty Personal Care HouseholdBloggingBrand DevelopmentBrand ManagementBusiness AnalysisBusiness AnalyticsBusiness ResearchBusiness-to-Business (B2B)CommunicationConsumer BehaviorContent DevelopmentContent StrategyCopywritingCreative Ideation

About

My area of expertise lies in deciphering market trends and understanding the beauty consumer's psyche. With over a decade of cross-industry experience, and 4+ years within CPG, I specialize in deriving actionable business insights from perception/numerical values. Core skills: Project ideation and management, trend identification, qualitative analysis, quantitative analytics, content development, multi-level team management & strategic leadership Categories in focus: Skincare, hair care, shower products, perfumes, body care & sun care Key markets in focus: India, China, South Korea, Japan, United States

Experience

9 yrs 10 mos

Total Experience

1 yr 11 mos

Average Tenure

4 yrs 2 mos

Current Experience

Innova market insights

5 roles

Project Lead

Promoted

May 2024 – Present · 2 yrs 1 mo

As Innova's Project Lead, I drive multiple teams across two aspects of consumer goods industries - F&B and Personal Care - through quantitative and qualitative analysis to derive actionable insights. Besides, my individual skill set aids me to look into the following:
Investigating the annual Top Trends in the Beauty Personal Care and Household industries
Project formulation, management and delivery
Fostering team building through leadership-oriented roles
Responsible for quality regulation of production
Building proposals for new projects and horizons to analyze

Analytical SkillsMarket Research Project ManagementFast-Moving Consumer Goods (FMCG)Business AnalyticsContent DevelopmentBusiness-to-Business (B2B)+14

Team Lead - Beauty Personal Care & Household

Promoted

Jan 2023 – Apr 2024 · 1 yr 3 mos

Project formulation and allocation
Administration and team management
Management and scheduling of core and customized market research reports
Handling project proposals
Deep diving into Beauty Personal Care and Household industry dynamics for secondary research and analytics

Business ResearchFast-Moving Consumer Goods (FMCG)Business AnalyticsCreative IdeationConsumer BehaviorProject Delivery+7

Team Coordinator - Beauty Personal Care Household

Sep 2022 – Dec 2022 · 3 mos

In charge of project development and management, training new candidates, data analytics and market research in the beauty personal care and household space

Microsoft PowerPointFast-Moving Consumer Goods (FMCG)Creative IdeationConsumer BehaviorProject DeliveryMicrosoft Excel+5

Lead Consultant - Beauty & Household

Promoted

May 2022 – Aug 2022 · 3 mos

Microsoft PowerPointAnalytical SkillsFast-Moving Consumer Goods (FMCG)Consumer BehaviorMarket IntelligenceMicrosoft Excel+3

Analyst - Reports

Sep 2021 – Apr 2022 · 7 mos

Reports formulation and analysis, data visualization, insights derivation, market research, consumer and product trend study.

Fast-Moving Consumer Goods (FMCG)Consumer Behavior

Intrigd

2 roles

Senior Content Manager

Promoted

May 2021 – Sep 2021 · 4 mos

Managed the online content for the Intrigd app, including quality management, research & editing. Journalism areas specialized upon include - finance, business, economics & IT/Tech.

Content Manager

Jan 2021 – Apr 2021 · 3 mos

Areas worked in: Web Media Content Management; Research, Editing and Writing.

Allcap communications

Social Media Manager

Nov 2019 – Nov 2020 · 1 yr · Kolkata, West Bengal, India

Worked as Content Writer and Social Media Manager; Handled social media accounts and strategies for literary events.
Interviewed Speakers (Links in "Featured" section), wrote content for these events on Facebook, Twitter and Instagram –
1. Kolkata Literary Meet
2. Bhubaneswar Literary Meet
3. Jharkhand Literary Meet
4. Kolkata Literature Festival
As a content writer, I have written multiple essays, reports and research-based articles for Young Presidents' Organization (YPO) and Prabha Khaitan Foundation, along with working on independent self-published projects on photography and culinary arts.

Freelance

Editor and Content Writer

Jan 2017 – Oct 2019 · 2 yrs 9 mos · Kolkata, West Bengal, India

Primary project niches:
1. Research Thesis/Papers - Editing & Secondary Research
2. Fiction (Genres include anthologies, thrillers, romance among others) - Editing & Author's creative consultant
3. Technical Writing & Editing
4. Marketing-oriented content: Blogs & Articles
5. Edited PhD thesis papers on the works of Raja Rao and Jhumpa Lahiri

Bee books

In-House Editor

May 2015 – Dec 2016 · 1 yr 7 mos · Kolkata, West Bengal, India

As the editor, I have commissioned manuscripts and edited both fiction and non-fiction works, including novels, anthologies and biographies.
I have also handled Sales of the BEE Books store at Kolkata Literature Festival 2016. Alongside, I have managed “The Valley, The City, The Village” and the "Bloody Scotland" projects, a collaboration between BEE Books and Parthian Books during Kolkata Literature Festival and Kolkata Book Fair.
I have also written content for the BEE Books blog.
My edited works include:
Little Longer Than Forever
The Normal State of Mind
White Noise
Clown’s Shoes
All Signs Lead Back to You
The Devil’s Prayer
Sister Nivedita: The Questing Soul
The Way of Love: Saint Teresa of Calcutta