Jan 2021 – Jul 2021 · 6 mos · Noida, Uttar Pradesh, India · On-site

• At Moglix, I was responsible for driving B2B event strategy and execution as part of the Enterprise Marketing charter. These included:
• 1. CXO Roundtables
• o Closed-door, high-impact discussions with supply chain heads, procurement leaders, and CTOs from Fortune 500 companies
• 2. Industry-Specific Conferences
• o Participated in and hosted sessions at manufacturing, logistics, and procurement expos like CII, EEF, and SCM India
• 3. Category Showcase Events
• o Exclusive product experience zones for MRO, PPE, and CapEx procurement solutions, tailored for large enterprises
• 4. Partner & Vendor Meets
• o Multi-city engagement programs with channel partners, OEMs, and vendors to strengthen ecosystem alignment
• 5. Custom Account-Based Events (ABM)
• o Targeted events curated for key accounts to demonstrate Moglix’s digital supply chain solutions, often involving product walkthroughs and cost-benefit analysis
• 6. Tech Days / Innovation Summits
• o Highlighting Moglix's digitization, automation, and SaaS capabilities in procurement, warehousing, and cataloging
• 7. Plant-Level Enablement Programs
• o On-ground activations within large factories and facilities to introduce Moglix’s solutions to plant managers and decision-makers
• 8. Trade Association Engagements
• o Collaborated with bodies like FICCI, ASSOCHAM, and NSIC to host sessions around Make-in-India and industrial digitization
• 9. Webinars & Hybrid Conferences
• o Used for product launches, thought leadership, and scalable outreach across Tier 1 & Tier 2 markets
• 10. Client Advisory Board Meetings
• o Periodic sessions with key enterprise clients to co-create features and receive feedback on platform evolution

Jul 2019 – Dec 2020 · 1 yr 5 mos · Gurgaon

• Responsible for end-to-end planning, conceptualisation & execution of ATL, BTL, B2B, and B2C marketing initiatives for Microsoft Surface products across India.
• Includes:
• 1. Driving brand awareness and positioning for Microsoft Surface across enterprise, SMB, and retail audiences
• 2. B2B Events: Managing high-impact business-facing events such as:
• o CXO Roundtables
• o Enterprise Solution Showcases
• o Channel Partner Meets
• o CIO/CTO Roadshows
• o Account-Based Events
• o Industry Forums and Trade Expos
• 3. B2C Events: Executing immersive consumer activations including:
• o Retail Pop-ups
• o Campus Tech Fests
• o Experience Zones at malls
• o College Engagement Programs
• o Gaming and creator-led showcases
• 4. ATL Activities: Leading large-scale advertising campaigns including:
• o Print, Radio and Outdoor campaigns (OOH)
• o Co-branded campaigns with tech and lifestyle platforms
• 5. Running partner marketing programs with OEMs, SI partners, and channel teams
• 6. Overseeing creative content development for all touchpoints
• 7. Designing and executing revenue-focused marketing programs with lead-gen and conversion goals
• 8. Managing end-to-end event operations—from concept and design to vendor management, execution, and ROI reporting
• 9. Engaging key stakeholders and media through earned, owned, and paid platforms
• 10. Using consumer and market insights to shape audience-first campaigns that deliver business impact

Jul 2018 – Mar 2019 · 8 mos · Mumbai Area, India

• As part of the Retail Marketing team at CaratLane, I was responsible for driving 360° brand visibility and consumer engagement across all offline touchpoints PAN India. My role was central to expanding retail presence, building localized brand recall, and delivering high-quality customer footfall through integrated marketing efforts.
• Key Responsibilities:
• 1. Retail Marketing Strategy & Execution (ATL & BTL):
• End-to-end planning and execution of ATL (Radio, Print, OOH, Cinema) and BTL (in-store branding, local events, hyperlocal campaigns) campaigns across all markets.
• Focused on store-level marketing plans to drive awareness, footfalls, and sales.
• 2. Brand Management – Offline:
• Crafted retail brand communication for all existing and new stores, ensuring CaratLane's tone, personality, and luxury positioning were consistent.
• Rolled out geo-specific campaigns to tap into local insights and consumer behaviors.
• 3. Budget & Cost Optimization:
• Managed the entire marketing budget for offline stores, ensuring maximum ROI by working closely with agencies, vendors, and internal finance teams.
• Strategically allocated resources across high-performing regions and seasons.
• 4. Store Launches (35+ Stores in 1 Year):
• Spearheaded marketing efforts for 35+ store openings across metro and Tier 2/3 cities.
• This included pre-launch buzz, PR tie-ups, launch event conceptualization, hyperlocal outreach, and post-launch sustenance activities.
• 5. Team & Stakeholder Management:
• Led a cross-functional team of regional marketers, designers, vendors, and city leads.
• Acted as the central link between retail ops, creative, and business leadership teams to ensure seamless execution and communication.

Jul 2013 – Jun 2018 · 4 yrs 11 mos · New Delhi Area, India

• Led the end-to-end planning, strategy, and execution of marketing initiatives for Apple’s MacBook, iPhone, and iPad portfolios across B2B, Retail, and Commercial channels nationwide. Drove integrated campaigns to strengthen Apple’s positioning across India.
• Key Responsibilities:
• Executed large-scale ATL campaigns (Print, Radio, Cinema, OOH) to build national awareness and retail pull.
• Delivered 150+ Apple store launches, ensuring seamless execution and strong brand consistency.
• Owned and executed B2C experiential events like mall activations, in-store tech demos, and product showcases to drive footfalls and consumer engagement.
• Spearheaded B2B enterprise marketing events, including quarterly dealer meets, CIO roundtables, and solution partner showcases, building strong relationships and driving channel loyalty.
• Strategized and led product launches for iPhones, iPads, and MacBooks—building GTM alignment across stakeholders.
• Oversaw partner marketing initiatives, coordinating with national retailers and commercial distributors.
• Drove annual marketing budget planning and management across multiple formats and markets.
• Led data-driven marketing decisions, optimizing campaigns for impact and spend efficiency.
• Played a key role in repositioning iPads in the education and enterprise space through targeted campaigns and B2B outreach.