Sunay Pande

Operations Associate

Pune, Maharashtra, India5 yrs 7 mos experience

Key Highlights

Achieved highest revenue in the team.
Enhanced sales pipeline by 20% through optimization.
Contributed across diverse industries successfully.

Stackforce AI infers this person is a Marketing Automation Specialist with expertise in EdTech and Healthcare Technology.

Contact

Skills

Core Skills

Marketing AutomationCampaign ManagementMarket ResearchDemand GenerationDirect SalesData Research

Other Skills

MarketoLead RoutingLead ScoringLinkedIn Sales NavigatorZoomInfoCold CallingCounseling SessionsCRM WorkflowsSecondary ResearchApollo.ioRocket ReachLead ManagementSOHADrift6 Sense

About

I am from Amravati City in Maharashtra, which is often referred to as the city of Lord Indra. I am a big fan of movies and love to watch them in the theatre. I'm also a big foodie and often cook as well. I strongly believe that consistency can surpass talent. The one thing that gives me immense pleasure is that I was capable enough to contribute across different sectors. Started my career right after graduation digital marketing industry and transitioned into Marketing Automation over the period of time through learning from my peers. When I look back, I feel one of the biggest blessings that I have is the mentorship that I got as of now right from college to corporate. I am thankful to all of them who guided me throughout the journey Here are some key highlights of my professional journey My experience spans across diverse industries such as Digital Marketing, EdTech, Information Technology, and HealthTech. The areas that I have actively contributed to are: Market Research, B2C Sales, Marketing Automation, and Managed Services Key achievements and recognitions are: Achieving the highest revenue in the whole team, improving the pipeline by optimizing campaigns. Extra-curricular activities include: volunteering, college events, and participation in various personality development competitions.

Experience

5 yrs 7 mos

Total Experience

1 yr 11 mos

Average Tenure

1 yr 8 mos

Current Experience

Phreesia

Analyst - Managed Services

Sep 2024 – Present · 1 yr 8 mos · Amravati · Remote

➡️ In this role, I am actively contributing to the Managed Services and Marketing automation team, where I fill out referral faxes within the defined SLA and also support marketing initiatives through leveraging Marketo.
⚡️Review, interpret, and fill out faxes received by the client within the defined SLA, and adhere to client requirements.
⚡️Enhanced accuracy of faxes from 97% to 100% in the month, and was recognized as a top performer of the whole team.
⚡️Build, QA, and launch end-to-end marketing campaigns in Adobe Marketo Engage, ensuring accuracy, scalability, and timely execution.
⚡️Manage and optimize operational campaigns, including lead routing, lead scoring, and compliance programs, improving lead lifecycle efficiency.
⚡️Serving as SME for Marketo operations, resolving advanced campaign and system issues with strong troubleshooting expertise.
⚡️Collaborate with cross-functional teams (Demand Gen, Tech Ops, IT, Data Ops) on a day-to-day basis to execute campaign requests and enhance marketing workflows.
⚡️Create and maintain detailed process documentation using Confluence for campaign execution and operational workflows.
⚡️Continuously implement Marketing Operations best practices, driving process standardization and optimization.
⚡️Enhanced sales pipeline by 20% by streamlining Marketo workflows and automation processes.
⚡️Ensure high data accuracy through robust QA processes and validation checks before campaign launches.

MarketoLead RoutingLead ScoringMarketing AutomationCampaign Management

Xoriant

Market Research Executive

Oct 2022 – Aug 2024 · 1 yr 10 mos · Pune District · On-site

➡️ In this role, I contributed to the Market Research and Demand Generation team, where I was responsible for researching relevant contacts for the inside sales team using different tools such as Zoominfo, LinkedIn Sales Navigator, and so on. Also, I was supporting the demand generation initiatives through Marketo.
⚡️Collaborate with inside sales teams, utilizing tools like ZoomInfo, LinkedIn Sales Navigator, and SalesIntel to deliver quality prospect databases, maximizing lead generation and conversion opportunities.
⚡️Collaborate with demand generation, sales, and product teams to implement strategic initiatives, refine processes, and align campaigns with organizational goals for improved outcomes.
⚡️Improved number of leads by 20% through extensive research of relevant contacts.
⚡️Manage end-to-end campaign execution using Marketo and suggest improvements wherever needed.

Market ResearchDemand GenerationLinkedIn Sales NavigatorZoomInfo

Byju's

Business Development Associate

Dec 2021 – Feb 2022 · 2 mos · Nagpur · On-site

➡️ In this role, I contributed to the direct sales team in the K12 segment and was responsible for booking counselling sessions with parents through cold calling and generating revenue.
⚡️Collaborated with the direct sales team on a day-to-day basis, efficiently scheduled appointments through cold calling, and ensured consistent engagement with parents for counseling sessions to drive lead generation and conversions.
⚡️Conducted personalized counseling sessions with students and parents, addressing academic challenges and identifying areas for improvement to provide tailored educational solutions.
⚡️Improved sales pipeline from 70% to 80% through conducting counselling sessions in schools and coaching classes.
⚡️Assess students' study patterns and academic difficulties across subjects, delivering in-depth analyses to design customized learning plans that align with their needs.
⚡️Recommend the most suitable courses based on thorough evaluations, successfully closing sales by building trust and demonstrating value to parents and students.

Cold CallingDirect SalesCounseling Sessions

Ifortis worldwide™

Sales And Marketing Intern

Nov 2021 – Dec 2021 · 1 mo · Work from Home

➡️ In this role, I leverage market research and strategic marketing to drive business growth and enhance brand positioning. I focus on generating quality leads and building strong client relationships that deliver measurable results.
⚡️ Leveraged market research and trend analysis to uncover new business opportunities, refine sales strategies, and enhance brand positioning for increased outreach and growth.
⚡️ Delivered integrated marketing efforts by creating high-impact content, managing CRM workflows, and driving lead generation—while building strong client relationships through industry engagement.

Market ResearchCRM Workflows

Manosa technologies pvt ltd

Data Research Analyst

Jun 2017 – Jul 2019 · 2 yrs 1 mo · Pune District

➡️ In this role, I contributed to the direct sales team and was responsible for generating a database of relevant contacts through secondary research.
⚡️Collaborated with the Direct Sales Team to build a comprehensive database of C-Level to Manager-level decision-makers across departments like Engineering, IT, and Product Management, enhancing targeted sales strategies.
⚡️Streamlined contact discovery using Apollo.io, Rocket Reach, and LinkedIn Sales Navigator, delivering accurate databases with verified direct numbers and emails, boosting sales efficiency and outreach effectiveness.

Data ResearchSecondary ResearchApollo.ioRocket Reach