Nov 2022 – Jul 2023 · 8 mos · Bengaluru, Karnataka, India · On-site

• Manage and Run Display Amazon Ads for India's biggest Audio & Wearables brands.
• Single-handedly manage monthly display spends of 2 Crore across different subcategories
• Leading Charter of New to Amazon Audience, Expansion to Tier-II Cities & Thematic events, leading to extra revenue of 1 Cr.
• Analyze multiple reports and Optimize Amazon Ads campaigns in order to get category best CTR, CVR, CPDPV, DPVR, ROAS
• Conducting Quarterly Business Reviews, showing a clear business picture, analysis of competition, what are the gaps they can fill to achieve their goals faster
• Identify opportunities to improve designed display ads products based on the brand's feedback, data analysis and new features as per their expectations and convey it to the product team.
• Upselling existing and new display Amazon Ads properties like Gateway, Contextual, Livestream, Mini TV, Fire TV etc.

Aug 2021 – Nov 2022 · 1 yr 3 mos · Gurugram, Haryana, India

• Manage and run profitable marketing campaigns for Upscalio brands on all marketplaces.
• Clocked 100x revenue for one of their brands in just 3 months using the right marketing campaign strategy.
• Improved Marketing efficiency by 50% for their brands on Amazon & Flipkart by exploring all Ads properties and filling gaps.
• Have a Deep understanding and implement the correct proportion of SP, SB&SD Amazon Ads and CPC, and ROI Ads on Flipkart.
• Conduct competitor analysis to constantly update ad strategy resulting in the highest Ad SOV Share.
• Manage monthly spends of 50 lacs for their brands across all marketplaces and achieving Target ROAS every month consistently thus always maintaining TACOS of less than 5%.
• Provide weekly updates for in-house brands, discussing strategic initiatives and methods for improvement.
• Helped in launching 50 new products across brands by using a solid research strategy from Amazon Pi.

Feb 2021 – Aug 2021 · 6 mos · India

Jun 2018 – Jan 2021 · 2 yrs 7 mos · Greater Delhi Area

• CASE U is a leader in Tech Accessories running since 2015 and has now come a long way. It has established itself as a brand in the market. I feel privileged to be one of the starting employees of the company where I was involved in high level decision making.
• Managed and drive growth of Seller's Business on Amazon. Built strong communication channels ,provide clear status and managed towards growth plan of Seller.
• Drive new product launches and relationship extensions by partnering with Suppliers and Inventory teams.
• Built and executed on strategic account plan that delivers on key business opportunities for seller.
• Onboarded Seller to 7 other E-commerce Marketplaces and Partnered with 5 Strategic Alliances. Worked as Team Leader around planning, roadmap, hiring, marketing and execution.
• Conduct deep dive data analysis of business and developed new insights which resulted in launching solid 100 new products bringing in 700% of revenue. Run Amazon Ads and maintained ACOS of less than 10% always.
• Associated and Collaborated very closely with finance, inventory, sourcing and customer success teams.
• Improved operational aspects of their business within a year thus providing great customer experience.

Aug 2017 – Dec 2017 · 4 mos · Ghaziabad, Uttar Pradesh, India

• Hungry Nites was an initiative taken during my college days in 4th year of my engineering to serve food to the engineering students around our college at midnight from 9pm-3am. My set of tasks there:
• Used to handle marketing part of this food startup in my college days
• Daily Management of stock
• Delivering of products at night
• Conducting Market Research around college
• Facebook and SMS Marketing

Apr 2015 – Jun 2016 · 1 yr 2 mos · Greater Delhi Area

• This was a network marketing company where I worked for one year during my college days along with my studies in order to improve my soft skills. My set of tasks there:
• Prospecting for new customers and giving presentations
• Arranging meetings for follow up with seniors
• Attending seminars with prospects
• I generated Revenue of 5 lakhs during this period