Aug 2024 – Present · 1 yr 10 mos

• Team Leadership: Lead and empower a team of product marketers to drive product and
• solution awareness and adoption.
• Messaging and Positioning: Define the messaging, positioning, and go-to-market strategy
• for industry-specific products and solutions within the organization's portfolio.
• Value Proposition: Build the core value proposition and selling points through
• collaboration with cross-functional teams, including product, sales, competitive
• intelligence, field marketing, and customer insights.
• Product Collaboration: Collaborate closely with the product management team to distill
• key functionality and benefits into effective solution and product marketing messages.
• Launch Management: Lead and manage product launches, ensuring effective cross-
• functional coordination to maintain market relevance and drive sales pipeline growth.
• Product Expertise: Develop a deep understanding of the product functionality, serving as
• a Subject Matter Expert (SME) to create differentiated assets such as first call decks,
• datasheets, and release marketing content.
• Demo Development: Drive the creation of engaging product demonstrations for various
• platforms, including keynotes, videos, events, and customer engagement in the sales
• process.
• Competitive Intelligence: Research competition to develop product differentiator assets
• such as pitch decks and battle cards and enable GTM teams to use them effectively.
• Sales Enablement: Develop comprehensive sales training materials to facilitate a clear
• understanding of the organization's solution offerings and key positioning for sales teams
• and partners.
• Marketing Collaboration: Partner with other specialized marketing teams to execute
• innovative marketing campaigns, thought leadership initiatives, content marketing,
• webinars, SEO, and web design, with the primary goal of building a robust sales pipeline.

Jan 2022 – Aug 2024 · 2 yrs 7 mos

Apr 2019 – Jan 2022 · 2 yrs 9 mos

• MoEngage Growth Accelerator is a unique program designed to cater to the 'growth' needs of B2C startups. Under the program, eligible startups get exclusive access to growth and retention marketing consultancy, tools, and training.
• Community manager:
• Bring together founders, CEOs, marketers, growth practitioners from startups all over the world by organizing conferences, webinars, mixers, and such events that focus on uncovering the growth strategies powering today's tech startups and providing networking opportunities.
• Partnerships:
• Develop a partner ecosystem of technology companies, investors, VCs, incubators, startup studios, industry bodies. Create exclusive offers or 'deal books' by combining partner products/ services for startups to power their growth in the early stages.

Apr 2018 – Apr 2019 · 1 yr

• Own the complete lifecycle of a product - from launch to growth & retention.
• Job responsibilities include:
• Product Launch: Shoulder the responsibility for successfully bringing new products to market.
• Product Positioning: Liaise with sales, product, customer success & management to understand the product vision, evaluate competition, gain customer insight, and identify market gaps - to build on a product positioning strategy and a product narrative.
• Product Marketing & Promotion: Create content such as web pages, blog posts, ROI calculators, templates, web pages, case studies, infographics, ebooks, and sales decks that showcase the value of the product and its unique features. Drive promotion campaigns that lead to product awareness and education through tactics such as webinars, email marketing, social media marketing, digital marketing, influencer marketing, events, and PR. Work with the marketing team to plan and build a paid, owned, and earned media mix for implementing the tactics.
• Product Packaging: Bundle product features as ‘suites’ or ‘solutions’ to solve various web and mobile marketing challenges.
• Align product marketing with the company's growth strategy:
• Identify opportunities to upsell/ cross-sell products to existing customers.
• Gain customers from the competition.
• Educate and drive product adoption and usage.
• Devise strategies for penetrating new markets.

Apr 2017 – Apr 2018 · 1 yr

Nov 2015 – Mar 2017 · 1 yr 4 mos