Suraj Raina

Business Development Executive

Bengaluru, Karnataka, India6 yrs 10 mos experience
AI Enabled

Key Highlights

  • Expert in FMCG sales strategies and insights.
  • Author of 'FMCG Blueprint' with real-world case studies.
  • Led teams to achieve significant sales growth.
Stackforce AI infers this person is a seasoned FMCG sales strategist with expertise in team leadership and market growth.

Contact

Skills

Core Skills

Sales StrategyTrade MarketingTeam ManagementSales & MarketingLeadershipCustomer AnalysisAccount ManagementSoftware InfrastructureCritical ThinkingExecutive Leadership

Other Skills

Go-to-Market StrategySales ForecastingData AnalysisSales Process DevelopmentIncentive ProgramsScheme DesignProduct LaunchCustomer ServiceRetailRetail SalesSalesTeam LeadershipSales NegotiationSales EffectivenessConflict Management

About

👋 Hi, I’m Suraj Raina – your FMCG sales buddy who’s obsessed with cracking complex sales strategies and turning them into easy, actionable insights. 📈 With years of hands-on experience at leading FMCG giants like Kenvue, Marico, ITC, and Perfetti Van Melle, I’ve seen it all – from sales trenches to boardroom strategy. I’m here to break down what works (and what doesn’t) in this high-speed, ever-changing industry. 📚 I’m the author of FMCG Blueprint: Your No-Nonsense Guide to FMCG Success, a book that cuts through the jargon with real-world stories, case studies, and a healthy dose of humor. 🎥 On YouTube, I turn complex FMCG topics into engaging videos (with some visual fun). 📞 On Telegram, I’ve built a thriving community where sales pros share tips, hacks, and war stories. 🐦 Now, on Twitter, I’m bringing real-time FMCG insights and fun. 🚀 I’m also working on SalesCoin, a blockchain-powered project to revolutionize FMCG rewards and incentives. 💡 If you’re looking to decode FMCG sales, optimize your retail strategy, or just want to learn something new (with a smile), let’s connect!

Experience

6 yrs 10 mos
Total Experience
1 yr 4 mos
Average Tenure
1 yr 5 mos
Current Experience

Kenvue

Regional Customer Development Manager

Dec 2024Present · 1 yr 5 mos · Bengaluru, Karnataka, India · On-site

  • 1. Spearheaded sales development and trade marketing strategies for the South Central region.
  • 2. Led and motivated a team of sales personnel (DSRs and PSRs) with GTM strategies to achieve sales targets and build strong market presence.
  • 3. Drove substantial business growth with Trade marketing inputs, contributing to an annual turnover of INR 1200+ crores by supporting sales team (30+ TSOEs and 6 ASMs) with infra and BTL supports.
Go-to-Market StrategyTrade MarketingSales ForecastingData AnalysisSales StrategySales Process Development

Marico limited

Customer Development & Marketing Manager

Jul 2024Dec 2024 · 5 mos · Delhi, India · On-site

  • 1. Spearheaded sales development and trade marketing strategies for the entire North region in Marico India.
  • 2. Led and motivated a team of 600+ sales personnel (DSRs and PSRs) with GTM strategies to achieve sales targets and build strong market presence.
  • 3. Drove substantial business growth with Trade marketing inputs, contributing to an annual turnover of INR 800+ crores by supporting sales team (50+ TSOEs and 7 ASMs) with infra and BTL supports.
Go-to-Market StrategyTrade MarketingSales Process DevelopmentIncentive ProgramsScheme DesignProduct Launch+1

Perfetti van melle

Sales Manager

Aug 2022Jul 2024 · 1 yr 11 mos · Madhya Pradesh, India · On-site

  • ~ Nominated by India Sales Team as the member of the Young Leadership Program (YLP) in PVM
  • 1. Handled value of retailers (10000+), and distributors (30+) along with the upper-management team
  • 2. Led a team of 100+ people in Bhopal (HQ) - MP and generated a monthly revenue of 5 Cr+
  • 3. Redefined the distribution strategy for Gwalior City resulting in a 60% growth in revenue
  • 4. Led growth of the sub-DB network by 48% through new sub-DB appointments and incremental billing in existing sub-DBs
  • 5. Awarded Diamond Applause by Director Sales, PVM for extraordinary efforts in rural coverage and service
  • 6. Handled the fastest-growing territory in the west branch with a YTD of 32%
Team ManagementSales StrategyAccount ManagementSales ForecastingCustomer ServiceSales & Marketing+2

Itc limited

3 roles

Area Sales Manager - Grocery

Feb 2022Sep 2022 · 7 mos · On-site

  • Spearheaded value of retailers (10000), and distributors (16) along with upper management team (branding, category head, and district teams) for multiple food categories (Biscuit, Chocolate, Confectionery, Dairy Beverage and juices, etc.)
Sales StrategySales & MarketingSalesTeam LeadershipSales NegotiationSales Effectiveness

ASM - Sales Transformation and Strategic Projects

Oct 2021Jan 2022 · 3 mos · On-site

  • Handled 2 Branches in North District - Jaipur and East UP
  • Helped in increasing the overall productivity performance of the on-ground team by implementing technology-based solutions
  • Designed new Beats and Zones for improving distribution and service
Customer AnalysisConflict ManagementFast-Moving Consumer Goods (FMCG)LeadershipProblem Solving

Area Sales Manager

Oct 2020Oct 2021 · 1 yr · On-site

  • Handled value of retailers (5000-7500), and distributors (10) along with upper management team (branding, category head, and district teams) for multiple categories (Food, Personal care, Cigarettes, etc.)
Sales StrategyCustomer ServiceSalesTeam ManagementFast-Moving Consumer Goods (FMCG)Account Management

Digiproton technologies private limited

Management Intern

Aug 2019Nov 2019 · 3 mos · Bengaluru, Karnataka, India · On-site

  • Worked on the flagship product "TeachOnApp". Now it's utobo.ai
  • Helped implement an SEO strategy for blog traffic
  • Developed and implemented digital strategies
  • Handled official pages
Google AnalyticsSales & MarketingLeadership

Bigbasket.com

Category Manager

Apr 2019Jun 2019 · 2 mos · Bengaluru, Karnataka, India · On-site

  • Enhanced product knowledge of 4 categories (makeup, skincare, men’s grooming, Deos & fragrances)
  • Analyzed brand, pricing, search trends, ratings and review
  • Evaluated BigBasket’s top 100 selling SKU for Myntra, Amazon, Nykaa, Flipkart)
  • Recommended focus on ‘Men’s Grooming’- under-developed category
Customer AnalysisCustomer ServiceFast-Moving Consumer Goods (FMCG)Account Management

Accenture

Associate Software Engineer

Jan 2017May 2018 · 1 yr 4 mos · Maharashtra, India · On-site

  •  Client Interaction and Relationship Management for various test cases to resolve daily issues
  •  Enhanced domain knowledge of manual and functional testing
  •  Familiarizing with automation testing using Eclipse and JIRA
  •  Well-versed with Agile, Scrum, and waterfall methodologies.
Software Infrastructure

Ongc foundation

Project Intern

Dec 2015Jan 2016 · 1 mo · Mumbai, Maharashtra, India · On-site

  • As an Intern, I learned the Flow Assurance problems in the deep sea with more focus on Wax and Hydrate Control Methods. My main project was to design a flow line for 10 Deep sea wells including tubing optimization (for different tubing), VLP Analysis, Flow-line optimization, and Back pressure study for the complete system till GGS. All this work was done on PIPESIM Software by Schlumberger. Later artificial design was performed in PIPESIM including Gas lift and ESP installation and design on wells according to the requirements necessary.
Critical ThinkingSoftware Infrastructure

Ongc videsh ltd

Project Intern

Jun 2015Jul 2015 · 1 mo · Gujarat, India · On-site

  • As an Intern, I learned the fundamentals of mineralogical aspects under the domain of Petroleum Geology along with experimental instruments like Scanning Electron Microscope and X-Ray DiffractionMachine. I also learned the basic aspects of Petro-physics such as Logging, Routine Core Analysis as well and Seismic Interpretation. My second project was on Static Modeling in Petrel 2013 in which I learned Geo-cellular modeling, including structure and property modeling. also Learned log correlation in Petrel. some experience of Landmark was alsogained in which I learned fault marking.
Executive LeadershipTeam Management

Education

Symbiosis Institute of Business Management (SIBM) Bengaluru

Master of Business Administration - MBA

Jan 2018Jan 2020

Maharashtra Institute of Technology

Bachelor's degree — Petroleum Engineering

Jan 2013Jan 2016

Ranbir Higher Secondary School, Jammu

H.S.E — Non-Medical

Jan 2011Jan 2012

Coventry Scholars

SSE — Mathematics and Computer Science

Jan 2007Jan 2010

Delhi Public School, Panipat, Haryana

5th standard to 7th standard

Jan 2004Jan 2007

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