Aditya Somaiya — Co-Founder
Most D2C brands are one bad quarter away from collapse. Not because the product is wrong. Because performance marketing is running without brand. And brand is running without data. And nobody has built the system that ties all three together. I spent a decade watching this from inside GSK and Dabur. Then I experienced it firsthand when I built The SweatShop, a sports and fitness D2C brand I bootstrapped from zero to 7-figure revenue without external funding (2015-19). Here is what that decade taught me: performance without brand is a leaky bucket. Brand without performance is vanity. Both without analytics is gambling with your own money. 367 exists to build the third thing. The integrated system that makes all three work as one. We work with D2C founders who are done chasing ROAS and ready to build a brand that keeps compounding. That means brand strategy that earns attention, performance marketing built around real unit economics, and analytics infrastructure that makes every rupee accountable. I write about D2C growth, brand building, and the hard lessons of being a founder. If you are building in this space, follow along. Most D2C brands are one bad quarter away from collapse. Not because the product is wrong. Because performance marketing is running without brand. And brand is running without data. And nobody has built the system that ties all three together. I spent a decade watching this from inside GSK and Dabur. Then I experienced it firsthand when I built The SweatShop, a sports and fitness D2C brand I bootstrapped from zero to 7-figure revenue without external funding (2015-19). Here is what that decade taught me: performance without brand is a leaky bucket. Brand without performance is vanity. Both without analytics is gambling with your own money. 367 exists to build the third thing. The integrated system that makes all three work as one. We work with D2C founders who are done chasing ROAS and ready to build a brand that keeps compounding. That means brand strategy that earns attention, performance marketing built around real unit economics, and analytics infrastructure that makes every rupee accountable. I write about D2C growth, brand building, and the hard lessons of being a founder. If you are building in this space, follow along. If you want to talk about your brand specifically, my DMs are open.
Stackforce AI infers this person is a D2C Growth Expert with extensive experience in brand strategy and performance marketing.
Location: Gurugram, Haryana, India
Experience: 18 yrs 3 mos
Skills
- Brand Strategy
- Performance Marketing
- D2c Growth Strategy
- Marketing Strategy
- Sales Management
Career Highlights
- Bootstrapped a D2C brand to 7-figure revenue.
- Expert in integrating brand, performance, and analytics.
- Decade of experience in FMCG brand management.
Work Experience
367 Agency
Partner (5 yrs 11 mos)
The SweatShop India
Founder (4 yrs 2 mos)
GSK Consumer Healthcare India
Group Product Manager (6 mos)
Brand Manager (2 yrs 7 mos)
GlaxoSmithKline
Brand Manager - Horlicks Innovations (5 mos)
GSK CH India Ltd
Customer Marketing Manager (1 yr 11 mos)
Dabur India Ltd.
Area Sales Manager (2 yrs 9 mos)
DABUR INDIA LTD
Sales Manager (2 yrs 9 mos)
Dabur India Limited
Management Trainee (8 mos)
AVENIR MANAGEMENT SERVICES LTD
Intern (2 mos)
ITC LTD
Intern (2 mos)
Education
MBA at SCMHRD
Diploma (Hons); S.S School; Aloysius S.S. School at NIIT
MBA at SCMHRD, Pune
Educational at Specialization
BSc(Hons) at University of Delhi
