Nov 2023 – Feb 2024 · 3 mos · Bengaluru, Karnataka, India

• Researched Zomato’s ‘Paradox of Choice’ issue on 100+ users to pinpoint root causes & provide UX recommendations
• Defined success metrics, identified actors & aligned business & product outcomes through rigorous problem analysis
• Ideated solutions with detailed flows to optimise impact & employed second-order thinking to enhance decision-making

Jul 2023 – Sep 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India

• Doubler’s Delight | New challenge-based game format:
• Recognized opportunity to introduce challenge-based game format, aiming 0.5% monthly revenue & 0.01% R/D rise
• Devised the methodology & assessed the ROI of the initiative, showcasing analytical prowess & strategic foresight
• GSN | Reduction in Avg. game time:
• Reduced the time to start a new game by 8% by nudging after declaration, increasing the monthly revenue by 1%
• Defined success metrics & devised robust data-tracking framework to monitor implementation & impact of the project
• Declaration Nudge | Game mechanics for new users:
• Enhanced game mechanics to cut new user churn by 10% via aligning with user mindset & focus on problem discovery
• Introduced Bitbucket contracts for events directory, streamlining QA testing & fostering efficient team collaboration

Aug 2022 – Feb 2023 · 6 mos · Mumbai, Maharashtra, India · On-site

• Responsible for security of 15+ VVIPS at the E-Summit 2023 including Katrina Kaif, Ashneer Grover, Kishore Jayaraman, Gauranga Das.

May 2022 – Jul 2022 · 2 mos · Bengaluru, Karnataka, India

• 1. Collaborated in initiatives resulting in a substantial 53% increase in W8 retention through the development of an advanced allocation strategy tailored for 'Group' product users at Unacademy, demonstrating proficiency in data-driven decision-making and strategic product execution.
• 2. Presented six recommendations for UX enhancements, leveraging comprehensive app analysis, competitive benchmarking, and meticulous effort versus impact estimation, indicative of a proactive approach to optimizing user experience and product usability.
• 3. Identified and capitalised on three distinct product opportunities through extensive user research involving 400+ participants across diverse cohorts, employing methodologies such as surveys, telephonic interviews, and focus group exercises, culminating in the identification of 25 critical pain points.
• 4. Played a pivotal role in presenting research findings to senior leadership, facilitating informed decision-making and prioritization of product opportunities aimed at enhancing adoption rates for the 'Groups' product, while collaborating closely with cross-functional teams to refine prototypes based on user feedback, thereby ensuring alignment with user needs and preferences.

Apr 2021 – Mar 2022 · 11 mos · Mumbai, Maharashtra, India

• Executed 600+ investor-CXOs meetups in 3 cities for the first time, managing a budget of $10k
• Coordinated the execution of 25+ B-Model workshops across India; attended by 3000+ students
• Cemented 7+ government alliances to assist 30+ startups to secure free incubation opportunities
• Cinched deals worth $90k by onboarding 30+ influencers(total reach:10M+) for year long publicity
• Aided 13 startups to get funding of $130k by systemising 3 months of mentoring for 570 startups
• Attracted 120+ startups to intern fair & actualise 135+ interns with an average stipend of $300PM

Jun 2020 – Apr 2021 · 10 mos · Mumbai, Maharashtra, India

Mar 2021 – Jun 2021 · 3 mos

• Developed the early stage product by benchmarking group experiences provided by 10+ competitors
• Organised a corporate event for SA-based FirstRand Bank with a budget of $10k; 400+ audience
• Inked deals with 20+ corporate clients & startups, 20% m-o-m increase in monthly active users
• Collaborated with 2 companies & 25+ artists to curate 70+ online group experiences in 6 genres

Jul 2020 – Apr 2021 · 9 mos · Mumbai, Maharashtra, India

• Administered speed mentoring between alumni & students, enabling 600+ students to foster their professional journey
• Managed production & logistics of the first-ever Class Song for the batch of 2020, participation of 250+ students