Jan 2019 – Jun 2020 · 1 yr 5 mos

• Handpicked to lead the Digital Transformation for DFS’ worldwide conducted and PIT businesses with a distinct focus on PRC markets. Oversaw a complex collaboration across business and technology to revamp legacy systems and built a roadmap to identify / digitalize all consumer touchpoints to create unique business values on a global scale.
• Achievements:
• Led varied technology, global business and functional teams to build a unique digital platform to augment the end-to-end consumer / partner journey.
• Built new features to drive B2B2C, Dynamic Commission Modelling, Enhanced Data Analytics features
• Formulated and Executed DFS’ first multi-store conducted group strategy [Paris-Venice] to drive a cohesive Upstream – Downstream digital transformation strategy for tourist-led luxury retail business
• Collaborated on strategic partnerships with key PRC OTAs (Ctrip, Bamboo, etc.) to augment partner performance

Nov 2013 – Jan 2019 · 5 yrs 2 mos

• Key responsibilities
• Drive process improvement and operational analytics on conversion and productivity including demand estimation and price sensitivity modeling
• Develop and execute division financial operating and control strategy
• Lead the division’s activities on Budgeting, Forecasting & Strategic Plans
• Collaborate on Business Development opportunities in the region
• Key Achievements
• Strengthened overall staff performance and harmonization, leading division-wide process compliance including documenting +125 SOPs, implementing staff training modules, and establishing internal audit mechanism.
• Enabled clear visibility into airport passenger flow and consumption patterns, driving in-depth analytics.
• Active Collaboration with Prof Anindya Ghose, NYU Professor on key division initiatives around Customer Segmentation – Demand Estimation Models and Social Media Analytics.
• Drove innovative cost rationalization initiatives to surpass budgeted Shop Profit targets.
• Led the operations team on driving enhancements to an in-house ecommerce platform to augment customer experience and conversion – Responsible for Deployment and SEO / SEM.
• Played active role in optimally aligning vendor relationships and launching airport marketing initiatives.
• Drove strategic marketing tie-ups with leading regional airlines.

Oct 2011 – Oct 2013 · 2 yrs

• Exposure to Worldwide Luxury Retail and Duty Free operations.
• Responsible for identified Global Store Operations and Process Improvement initiatives across divisions.
• Exposure to Business Development initiatives for new opportunities in emerging economies
• Key Projects: Roll-out of a Global mystery shopping program, Alignment of Support Staff on a global basis, Operational Excellence through the implementation of BI Tools across divisions, Bids for new airport businesses
• Led a consultancy project on Sentiment Analytics with relevant learning on developing Sentiment Indexes, Dashboards in line with the corporate strategy. Adequate exposure to third party vendor coordination on web crawler programs like Hadoop.

Oct 2010 – Jul 2011 · 9 mos · Paris Area, France

• Involved in researching 53 luxury brands across 5 major segments : Fashion & Accessories, Watch & Jewelry, Wine & Spirits, Perfumes & Cosmetics and Selective Retailing.
• Analyzed and Benchmarked Brand Identities, Organizational structures & Style of Management, Emerging markets strategies, CRM & CSR, Retail & Distribution, Systems and Processes, IT, Global Supply Chain and Service @ Point-of-sales.
• Co-Authoring a Chapter for a Luxury Book on the growing significance of Indian Luxury Brands

Dec 2008 – Jul 2010 · 1 yr 7 mos · Kolkata Area, India

• Key Responsibilities
• Formulation and Implementation of strategy for FHDL business development and expansion within the eastern zone.
• Accountibility for profitability, forecasting and preparing annual sales budgets in line with the operating plan.
• Quantify and Map developmental needs of retail store teams (2200 in number) to various training programmes.

Nov 2007 – Dec 2008 · 1 yr 1 mo · Kolkata Area, India

• Key Responsibilities :
• Implement the strategy for the retail business development and expansion of the supermarket format in the zone.
• Create a team of professionals, roll out stores and the manage the topline of the supermarket retail business.
• Supervise allied functions like Merchandising, Marketing, SCM, HR and Training, Visual Merchandising, and Retail Operations.
• Achievements
• Instrumental in opening 33 stores in West Bengal. Planned a roll out in Orissa and Jharkhand.
• Involved in key strategic areas like P&L Review, ABP budgeting, and planning of future store expansions in the zone.
• Implemented strategies of increasing the efficiency and profitability of stores with respect to ROI, Stock turnover, Ticket size and Benchmarking. Periodic review meetings with stores to track improvement.
• Initiated efforts on catchment mapping / Customer profiling & CRM / Competitor Analysis.

Nov 2005 – Nov 2007 · 2 yrs · New Delhi Area, India

• Key Responsibilities
• Oversee the timely opening of all value and lifestyle formats in the North zone.
• Standardization and Implementation of SOPs across all stores.
• Audits of SOP compliance at stores.
• Educate and train store personnel on business metrics.
• Achievements :
• Led the New Store Rollout Team ( Value & Lifestyle ) in the North region. Opened 18 stores totalling 5.4 lakh square feet.
• Standardized Store Operating Processes across all formats of PRIL in the North Zone. Involved in the Monthly audits of store processes.

Jan 2001 – Jan 2005 · 4 yrs · New Delhi Area, India

• Key Responsibilities
• Responsible for the sales budgets ( value and volume ) of the region.
• Accountable for merchandising planning, dealer mapping and implementation of various marketing activities in the region.
• Coordinate various sales related activities amongst 52 Raymond retail shops, 10 EBOs and 150 MBOs
• Achievements
• Regional Sales Manager-North
• Achieved a regional growth of 14% in 2003-04, wherein the All India growth rate was 1%
• Handled a dealer base of 52 Raymond retail shops, 10 Parx & Park Avenue Shops & over 150 multi-brand outlets.
• Regional Sales Manager-East
• Attained a business growth of 34% through merchandise planning, dealer mapping, in shop promotion & man power planning.

Jan 2000 – Jan 2001 · 1 yr

• Key responsibility :
• Responsible for sales and setting up the distribution and dealer network for Swatch and cK watches in North and East India.
• Responsible for set up of Swatch stores and kiosks in North India.

Jan 1996 – Jan 2000 · 4 yrs

• i. Management Trainee - June 1996 to March 2001
• ii. Sales and Marketing - Assistant. April 1997 - March 1998
• Key responsibility : Product Management & launch of Eveready Energizer watch batteries in North India.
• iii. Sales Officer - Miniatures. April 1998 - Mar 1999
• Key responsibility : Brand Management including setting up of an independent distribution network for watch batteries across India and handling in the marketing and merchandising activities of the brand.
• iv. Manager - Sales and Marketing ( NBCL ). Apr 1999 - May 2000
• Key responsibility : Handle the sales and marketing functions of Nepal Battery Company Limited, a 100% subsidiary of Eveready Industries India Limited, based out of Kathmandu.