Jun 2024 – Present · 2 yrs

Feb 2023 – Sep 2024 · 1 yr 7 mos · Hybrid

• Incedo is a US-based consulting, data science, and technology services firm. As a digital transformation leader, Incedo empowers businesses to realize sustainable business impact from their digital investments.

Jan 2023 – Present · 3 yrs 5 mos

• The Chief Marketing Officer Alliance is collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts and other ways that form a catalyst for success and growth.

Jan 2022 – Present · 4 yrs 5 mos

• Member of peer-powered network of over 16,500+ senior marketing and brand decision makers dedicated to knowledge exchange, thought leadership and the continued advancement of the role of marketing.

Dec 2021 – Feb 2023 · 1 yr 2 mos · Hyderabad, Telangana, India

• HighRadius offers Autonomous Software for the Office of CFO. 800+ leading cos have transformed their finance processes with HighRadius!
• 1. Industry GTM
• Led Industry-Specific GTM to position HighRadius as a thought leader in verticals like CPG, High Tech, Manufacturing, Insurance, Pharma & Life Sciences | Develop Industry Battlecards & webpages, datasheets & distribute across channels | Collaborate with partner channels like Accenture, Deloitte to jointly produce and industry collaterals.
• 2. Customer Validation
• Head Customer Validation team to develop success stories, video testimonials, and slides with business metrics | Envision & execute ‘Industry Peer Stories’ – a collection of top success stories bucketed under similar industry, to drive more engagement and leads within TA | Drive revamp of HighRadius' new Customers Page + Case Study webpages - with messaging on top customers, segmented by industry and product lines | Lead the team to create the ‘Customer Validation Dashboard’ on Google Data Studio.
• 3. Product Marketing Strategy
• Devised HighRadius' messaging on products, industries, customers for multiple marketing campaigns | Focus on storytelling hooks and WIIFTs (What's in it for Them) for target audience | Produced top-notch business reviews and reporting for marketing VPs and senior management to visualize impact.
• 4. Lead & Demand Gen
• Created marketing assets for omnichannel marketing campaigns such as industry whitepapers, eBooks, blogs, and videos with a comprehensive editorial strategy | Utilize measurement metrics, such as web traffic, download & form fill data, MQLs, and SQLs.
• 5. Sales Enablement
• Enhanced sales and ABM channels with Playbooks, OPERA documents, and collaterals to arm them for discovery calls and deeper connections | Own the L&D program to uplift the marketing game | Work with Sales, Digital Transformation Teams, Field Marketing Teams, Analyst Relations, Partner Channels, and Customers to gather pertinent data for marketing assets.

Apr 2021 – Dec 2021 · 8 mos

• Espire Infolabs is a Digital Transformation and Total Experience (TX) Solutions provider that delivers future-ready services, resilient to market disruptions.
• 1. Lead Global Marketing Efforts
• Led the marketing team to achieve quarterly and annual marketing goals | Provided guidance & mentorship to help team members hone skills and advance their careers | Worked closely with cross-functional teams - sales, product development, and customer success, to align marketing strategies.
• 2. Manage Annual Marketing Budgets
• To generate pipeline opportunities & new business from the website, digital campaigns, in-person & virtual events | Monitored performance metrics for various marketing channels & adjusted budgets to maximize ROI.
• 3. Develop the Industry GTM Approach
• Specific industries or verticals include - insurance, energy & utilities, manufacturing, logistics, and healthcare | Developed targeted messaging, promotional activities, and sales enablement tools | Formulated innovative brand propositions, such as personalized giveaways at numerous in-person events to increase traffic & conversions | Led market research efforts to analyze prospects’ data & identify pockets of opportunities.
• 4. Direct Partner Marketing Initiatives
• Joined hand with key partners such as Sitecore, Quadient, Microsoft, UiPath, and others - to develop co-branded marketing initiatives for better fit with target audience | Worked with analyst firms and trade associations such as Gartner, Nasscom, BBC, and Aspire Leaderboard for increased brand push.
• >>Recognition<<
• Sitecore Most Valuable Professional - June, 2021

May 2019 – Apr 2021 · 1 yr 11 mos

• 1. Lead Global Marketing Efforts
• Led the marketing team to achieve quarterly and annual marketing goals | Set up new ways of working for Marketing team, including Marketing Automation, Inbound Lead Gen, Experiential | Worked closely with cross-functional teams - sales, product development, and customer success, to align marketing strategies.
• 2. Website Refresh & Experience
• Created a connected website with customer journey mapping and content profiling on Sitecore CMS for personalized content | Thorough analysis of website performance to identify top areas for improvement |Strategize on redesigning UX, updating content, and implementing personalization features.
• 3. Head Content Marketing & Distribution Strategy
• Developed & implemented for the entire buyer cycle (TOFU, MOFU and BOFU | Blogs & Thought Leadership Articles, eBooks & Whitepapers, Customer Success Stories | Webinars & Podcasts | Industry Insights Newsletter| Co-branded Collaterals.
• Distribution Channels include – Email & ABM Campaigns, Paid Channels – LinkedIn & Google Ads, Organic Social, SEO & Website Inbound, In-person Breakfast Business Connects & Sponsored Events.
• 4. Spearhead Events Strategy for Marketing Pipeline
• Led the team to execute 25+ Webinars and 10+ In-Person events with key partners and clients to build a healthy pipeline of leads | Develop nurture program to follow-up with leads generated & move them ahead in buying cycle | Some major events include Sitecore Symposium and Experience (US, Sydney, Singapore, London), Messagepoint Content Centricity (US), and WSO2 Integration Summit (Singapore).
• >>Recognition & Certification<<
• Best Lead Champ across Business Functions: Espire Annual Awards 2020
• Digital Strategies in Brand Marketing, Simplilearn - Aug, 2020

Jul 2018 – Apr 2019 · 9 mos · Gurgaon, India

• Altudo helps brands deliver exceptional CX with 1:1 personalization to grow revenue streams and build seamless omnichannel experiences.
• Marketing Strategy
• Led the brand transformation process, with development of a new website - Altudo.co | Devise the social media & paid marketing strategy for brand awareness.
• Lead & Demand Gen
• Produced MQLs with email campaigns, events, and webinars | Worked on messaging, value propositions, etc. | A/B testing on marketing campaigns, segmenting databases based on the target market, along with the Eloqua team.
• Content Marketing
• Directed the Content Strategy & Marcom team | Developed eBooks, webinars, thought leadership articles, case studies, landing pages| Published blogs using Sitecore WebCMS | Created the editorial calendar - updated each month with new topics | Devised marketing assets with Altudo's Sitecore MVPs for new product offerings, and sales-enablement.
• Product Marketing
• Developed product marketing strategy with messaging and collaterals around Sitecore, SimilarWeb, Drupal | Whitepapers and Industry-specific collaterals with independent marketing agencies.

Nov 2017 – Jul 2018 · 8 mos · Gurgaon, India

• SPAG, a FINN Partners Company is an award-winning integrated Public Relations and Advocacy firm, offering bespoke communication strategies for Healthcare, Technology, Start-ups, Development and Food & Nutrition sectors.
• 1. Head the Content Marketing & Strategy Team, comprising content and brand strategists, to set and manage quarterly goals.
• 2. Create, own, manage, and maintain all forms of content for 3 wings of SPAG – SPAG PA & PR (Public Advocacy & Public Relations), DYE (D Yellow Elephant), and Giga Health.
• 3. Position the CEO as a Thought Leader in the PR and healthcare industry, by creating high-level authored columns on a host of subjects, to be published in Newspapers, Magazines, and Websites.
• 4. Active contributor towards Brand Marketing and Social Media Strategy of the firm.
• 5. Create the Content Strategy for the firm, along with the Editorial Calendar, which are updated every month with fresh ideas and approaches.
• 6. Write Thought Leadership articles on the healthcare arena, on behalf of the CEO and other founding members, for leading newspapers and websites.
• 7. Create Opinion-Editorial pieces (Op-Eds) and Authored Articles for key stakeholders/clientele of SPAG, to be published in leading newspapers and websites.
• 8. Create Scripts for compelling stories to be put in Award Entries, Brochures, and Digital
• Campaigns.
• 9. Write, edit, and proofread Blogs, Articles, and PR copies.
• 10. Provide frequent Training Sessions and Tutorials to every employee/team in the firm to build and improve on their Writing, Storyboarding and Proofreading skills.
• 11. Generate Case Studies to portray the firm’s work and how it has added value to its clients.
• 12. Ideate and strategize Event Campaigns, to finalize the messaging, value propositions, and overall content.
• 13. Liaison with Freelancers, PR agencies, and Media persons for publishing press releases, Op-Eds, and other marketing activities.
• 14. Provide Storylines and Content to the Design Team, for creating Infographics.

Nov 2015 – Aug 2017 · 1 yr 9 mos · Gurgaon, India

• Ameyo offers a CX rich solution that is scalable, easy to use, agent-friendly yet affordable. It is a platform build to solve all CX problems offers a robust Contact Center Solution. The solution aims to enable all organizations – SMEs or Enterprises in managing their customer interactions along with getting rid of the siloed operations and workforce management.
• 1. Website Strategy & Experience
• Develop strategy for the website, including homepage, product & features, landing pages | Collaborate with sales teams to ensure the website reflects industry changes | Regular audits of content to identify areas of optimization | Optimize content for SEO and user experience | Continuously analyze key metrics, such as website traffic, engagement, and conversions | Ensure a 20% Q-o-Q increase in blog traffic and leads.
• 2. Product Marketing
• Work with product teams to develop key messaging for marketing collateral and sales enablement | Market Product changes effectively to customers and TA |Create product launch plans to drive awareness and adoption of new features | Create sales enablement materials, such as product one-pagers, pitch decks, and case studies.
• 3. Content Marketing
• Develop a content strategy that aligns with overall marketing goals and messaging | Create an editorial calendar with upcoming content topics, formats, and distribution channels | Work with content creators to ensure high-quality content for TA | Work on HubSpot CMS to push marketing assets across distribution channels | Create & publish 4-6 blog posts each month | eBooks and Industry-specific Whitepapers along with marketing agencies | Case Studies to highlight the business impact delivered to top customers | Thought Leadership articles on behalf of the CEO | Social media strategy of all the 4 product verticals for Facebook, Twitter, and LinkedIn.
• >>Certification<<
• HubSpot Inbound Marketing - June, 2016

Mar 2014 – Nov 2015 · 1 yr 8 mos · Gurgaon, India

• Essex delivers transformative business solutions to major global corporations. Every Essex Solution is implemented with the client, who benefits from industry leading visibility tools that provide intuitive interactive access to the huge data sets our solutions are based upon. The team has delivered over US $10 BN of profit enhancement to clients in the past 5 years.
• 1. Wrote and edited Whitepapers and Blogs on diverse topics, namely - Big Data, Social Media Analytics, Data Visualization and others.
• 2. Created the Weekly Essex Global Newsletter that gives employees an update on leadership interviews, events & happenings, weekly tech reviews and business writing tips.
• 3. Developed Infographics from Whitepapers to be pitched to clients and publish them on the company website and social media networks.
• 4. Created Product Brochures for the firm to highlight key capabilities to prospective clients.
• 5. Developed the PR and social media strategy for the firm.
• 6. Created storylines for Advertisement Campaigns and various Solution Suites.
• 7. Worked with the Business Development team to create a number of Case Studies that provide a concise yet comprehensive depiction of the work done on different client projects.
• 8. Churned and edited stories/news articles to compile the Weekly Newsletter.
• 9. Wrote book reviews on subjects such as - Quantitative Analysis, Big Data and others.
• 10. Compiled Research Reports/Fact Packs to provide a fair idea on executive profile, business dynamics and organizational structure.

Mar 2011 – Feb 2014 · 2 yrs 11 mos · New Delhi Area, India

• The Economic Times, started in 1961, is Asia's largest and among the world's top 3 English Business dailies. The Economic Times is India's No.1 Print English Business Daily with www.economictimes.com as the No. 1 Business News website in the country.
• 1. Live Blogged on the website relating to key events and happenings (Union Budget, RBI monetary policy, Economic Survey, Quarterly earnings).
• 2. Worked on special pages and new ventures undertaken by the website(ET 500, Union Budget 2013, Year-ender specials, ET mobile apps)
• 3. Effectively managed the ET’s website ‘Homepage’ and ‘Markets’ page to ensure maximum page views and shares on social networking sites.
• 4. Edited and rephrased articles/interviews/stock views and market analysis to suit the website’s requirements.
• 5. Formulated stories from news bytes and snippets.
• Wrote breaking stories & tickers on the website in absence of full-fledged stories.
• 6. Churned out stories and features to keep the website live and updated.
• 7. Worked on slideshows revolving around economy, business and consumer interest stories.

May 2010 – Nov 2010 · 6 mos · Noida, Uttar Pradesh, India