Oct 2022 – Jun 2024 · 1 yr 8 mos

Feb 2021 – Oct 2022 · 1 yr 8 mos

• Driving Experience across various target audiences like Customers / SMEs/ Extended eco system/ Senior leaders
• Work on varied opportunities around AIE & Industry HUB engagements to deliver 'Out of the Box’ output
• Delivering events with disruptive thought process to ensure delivering ‘Innovative’ experience across opportunities
• Support Sales, Delivery, Architects, SMEs in ‘Telling Stories’ that will ensure complete Customer attention
• Working with sales and subject matter experts to tailor relevant showcases for customers
• Partnering with designers, agencies, and other vendors to pursue marketing goals under tight deadlines
• Marketing Communications - Strategy, Planning, and Execution
• Events - Corporate Events and Road Shows
• Digital amplification
• Brand and Content Management- Positioning, Visual Identity, Thought leadership, Collaterals
• Internal Marketing – Newsletters, Email Marketing, news, and updates on internal portal

Oct 2019 – Dec 2020 · 1 yr 2 mos

• Handling Marketing Communications for the Retail business function of Aditya Birla Insurance Brokers Ltd.
• Verticals handled under retail- OEM, POS & B2B2C
• Planning, Strategising, Executing & Monitoring the marketing campaigns for retail
• Responsible for Digital Marketing activities for ABIBL
• Client & Employee engagement activities & campaigns

Sep 2018 – Oct 2019 · 1 yr 1 mo · Mumbai Area, India

• Design & Execute Marketing campaign for various brands
• Planning ATL & BTL activities
• Brand/Product Launch planning
• Evaluate marketing campaigns, monitor competitor activities & conduct research
• Planning Media- Newspaper, radio ads, magazine barter etc
• Planning and coordinating on events (Domestic & International)
• New business initiatives
• Collate SOPs for marketing & promotions
• Action all collaterals like brochures, booklets, leaflets, standees, banners, tent cards, mailers & all other communication modes which help in generation of lead for the products
• Handle operations of the in-house design studio to meet day-to-day requirements
• Vendor evaluation & payment processing
• Write creative & media briefs for the campaigns & de-briefing the agency
• Handle merchandise & events (travel & non-travel)
• Maintain visual identity of the brand across all the stores – Store branding (own & franchisee)
• Ideate concepts for brochures & seasonal campaigns

Jun 2017 – Aug 2018 · 1 yr 2 mos · Mumbai Area, India

• Working with the HOD-Marketing on conceptualizing positioning for new solution/services or products and offering.
• Creating & designing a communication plan which includes content, value prop, marketing supportive collaterals to get the positioning to the target audience.
• Conceptualizing & building creative for Website, brochures, case studies, presentations, banners, internal & external newsletters, internal magazines, white papers.
• Managing & coordinating with internal design team / agencies for creative.
• Being a SPOC between the HOD & creative agencies to get the creative timely done. Also, evaluating agencies, negotiating contracts & looking after vendor invoices & payments.
• Taking creative briefings from the HOD and being accountable for executing and delivering projects on time for various creative with agencies as per schedule defined.
• Managing printing and marketing sourcing vendors for various marketing projects.
• Working on Email campaigns & Social Media creative like FB, Twitter & LinkedIn banners & posts.
• PR for Infinx
• Heading Marketing Research

Aug 2014 – Jun 2017 · 2 yrs 10 mos · Mumbai Area, India

Apr 2013 – May 2013 · 1 mo · Bangalore

• Project Title- "Spend Analysis v/s It's Impact On Volume."
• Summary:
• Working with Channel Manager-Marketing and analyzing the amount spent on Karnataka,South Zone on various marketing activities and its impact on over all sales volume.

Apr 2012 – May 2012 · 1 mo · Mumbai Area, India

• Project Title- "Increase in Gender Diversity Ration with Special Reference to Mumbai Unit"
• Summary:
• Working with Sales HR- Manager, planning and implementing various strategies to increase the number of female candidates in the organization at various levels.