Syed Raza Haider

Digital Marketing Specialist

New Delhi, Delhi, India10 yrs 11 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • 7+ years in performance marketing with proven results.
  • Managed $300K–$400K quarterly budgets achieving 10x+ ROAS.
  • Boosted CTR by 15% YoY and increased hotel booking conversions.
Stackforce AI infers this person is a Performance Marketing Specialist in the Hospitality and Digital Marketing sectors.

Contact

LinkedIn

Skills

Core Skills

Search Engine Marketing (sem)Media BuyingPay Per Click (ppc)

Other Skills

A/B TestingAI Content ReviewAI MaxAd Account ManagementAdwords Account ManagementArtificial Intelligence for BusinessAutomated Bid StrategiesBing AdsBusiness DevelopmentBusiness StrategyCampaign ManagementCampaign Performance MonitoringCanvaCendyn Booking EngineCendyn Digital Marketing Platform

About

Proven 7+ years in performance marketing, managing $300K–$400K quarterly budgets with 10x+ ROAS. Boosted CTR by 15% YoY, reduced CPA by 10%, and increased hotel booking conversions by 15%, driving $14M+ in annual revenue. Skilled in PPC optimization, maintaining Quality Scores of 8+, analyzing performance metrics, and mentoring teams for enhanced results. Core Skills: Digital Marketing🔹Corporate Communications🔹SEM Strategies🔹Automated Bid Strategies🔹A/B Testing🔹Project Planning & Execution🔹Market Research🔹Ad Account Management🔹Google Analytics 4🔹Campaign Management🔹Remarketing🔹AI Content Review🔹Media Buying🔹Search Ads 360🔹Search Marketing Strategies🔹Hospitality Industry🔹Performance Marketing🔹Data Insights🔹Budget Pacing🔹AI Max🔹PMax Execution & Optimization🔹Demand Gen🔹Funnel Expert Tools using: SA360 to manage Google & Meta ads, Keyword Planner, GA4, Looker Studio for budget pacing, ChatGPT+ for AI driven ad copies & research, TapClicks for insights, Google Ads Editor, Google Trends, ClickUp for workflow tracking and Google Campaign Manager. In my free time, I'm passionate about house interior design, diving into non-fiction novels, expanding my financial knowledge, and cherishing moments with my family. Feel free to connect with me here on LinkedIn or drop me a message at rzhr001@gmail.com. Let's connect and explore potential collaborations!

Experience

10 yrs 11 mos
Total Experience
2 yrs 2 mos
Average Tenure
3 yrs 4 mos
Current Experience

Cendyn

Senior SEM Specialist, Search Media Buying

Feb 2023 – Present · 3 yrs 4 mos · Gurugram, Haryana, India · Hybrid

  • Conduct detailed keyword research, increasing search visibility and CTR by 28% YoY, and implemented high-performing strategies that contributed to a 15% improvement in Quality Scores across campaigns.
  • Optimize hotel booking campaigns by analyzing availability and revenue trends, achieving a 20% increase in conversion rates and driving $700,000+ in incremental revenue annually.
  • Collaborate with SEO, Social, Native, Design and Data teams to align efforts, contributing to a 15% improvement in overall digital performance metrics and successfully meeting shared KPIs.
  • Mentor and guided 6+ junior team members, improving team efficiency and delivering a 10% uplift in campaign performance through actionable feedback and structured learning sessions.
Search Engine Marketing (SEM)Search Ads 360Media BuyingHospitalityBing AdsMeta Search

Cognizant

Senior Specialist, Google Ads

Dec 2021 – Feb 2023 · 1 yr 2 mos · Gurugram, Haryana, India

  • Designed and executed 30+ comprehensive Google Ads campaigns focusing on targeted keywords, enhancing visibility across markets in North America, Australia, and the UK to maximize future marketing opportunities.
  • Worked for clients like Lovepop, Charleys, Closets by Design, Guaranteed Auto, Filter Outlet, Klaus Larsen, etc.
  • Budget managed around $35,000 - $40,000 monthly.
Pay Per Click (PPC)

Tentackles strategic design pvt ltd

Digital Marketing Specialist

Apr 2021 – Dec 2021 · 8 mos · Delhi, India

  • Executed online marketing strategies that generated over 1,000+ qualified leads per month across desktop and mobile traffic, achieving a consistent 20%+ increase in lead volume quarter over quarter.
  • Monitored and optimized campaign performance metrics, including keywords, bids, placements, and budgets, resulting in a 15% improvement in CTR and a 10% reduction in CPA while aligning with advertiser goals.
  • Restructured ad groups to improve keyword relevancy and targeting, boosting overall Quality Score by 25%, leading to a significant increase in impression share and cost efficiency.
Pay Per Click (PPC)

Tata consultancy services

Business Process Lead

Feb 2020 – Apr 2021 · 1 yr 2 mos · Gurugram, Haryana, India

  • Worked with Alibaba (Client-Side), for project VMate App Optimization.
  • Coordinated with the customers to understand the area of opportunity in digital media.
  • Identified industry trends & insights and performed based on the data.
  • Improved and increased the user data to achieve the marketing goals.

Concentrix

3 roles

Senior Subject Matter Expert

Promoted

Feb 2018 – Jan 2020 · 1 yr 11 mos · Gurugram, Haryana, India

  • Campaign modification to help the advertisers to target better by sharing suggestions about interests, topics and more.
  • Monitored and filtered over 1000+ Google Ad Campaigns.
  • Managed communication with various team members to facilitate adjustment in campaigns.
  • Prepared performance reports being presented to management.

Senior Policy Advisor

Promoted

Jul 2016 – Jan 2018 · 1 yr 6 mos · Gurugram, Haryana, India

  • Worked with Google (Client-Side), in Express Support Team.
  • Managed queries of CSR related to advertiser’s content as per the policy via emails. Tool Name – Adelfy.

Policy Advisor

Apr 2015 – Jun 2016 · 1 yr 2 mos · Gurugram, Haryana, India

Asar - the affect

YouTube Partner

Feb 2018 – Mar 2019 · 1 yr 1 mo · New Delhi Area, India

  • The channel was producing the content based on Holy Sayings of Holy Personalities which can give the light in life of a common man.

Education

Delhi University

Bachelor's degree

Jan 2011 – Jan 2014

National Institute of Information Technology

GNIIT — Computer Software Engineering

Jan 2011 – Jan 2014

National Institute of Information Technology

INFOEDGE: CERTIFICATE OF COMPETENCY IN COMPUTING

Stackforce found 100+ more professionals with Search Engine Marketing (sem) & Media Buying

Explore similar profiles based on matching skills and experience

Hetika Artwani

Hetika Artwani

International Support Officer at Onestep Global Supporting Nottingham Trent University

at OneStep Global

Gurugram, India6 yrs exp
Higher Education MarketingStakeholder ManagementHigher Education RecruitmentEvent ManagementProject Management
Sai Teja Bodi

Sai Teja Bodi

Category Manager

at Instamart

Bengaluru, India3 yrs 5 mos exp
Retail Category ManagementAnalyticsStrategic PlanningGo-to-Market StrategyStakeholder Management
Darshan Parmar

Darshan Parmar

Freelance PPC Specialist

at Self-employed

Ahmedabad, India3 yrs exp
Performance MarketingGoogle AdsLead GenerationConversion Rate Optimization (CRO)Social Media Advertising
Nimit Narayani

Nimit Narayani

Network Consulting Engineer II

at Cisco

Bengaluru, India3 yrs 10 mos exp
Network AutomationNetwork Migration
Anany Joshi

Anany Joshi

Senior Digital Marketing Analyst

at Designary | All Things Creative!

Bhopal, India4 yrs 4 mos exp
Digital MarketingSocial Media Optimization (SMO)Off-Page SEO
HASMIK K.

HASMIK K.

People Operations Specialist

at Synopsys Inc

Yerevan, Armenia5 yrs 10 mos exp
Human Resources (HR)
Raghuram K

Raghuram K

Manager

at ICICI Bank

India3 yrs 9 mos exp
Investment BankingRegulatory ComplianceAcademic CoordinationEvent ManagementDigital Marketing
Aadesh Kumar Gautam

Aadesh Kumar Gautam

DGM - Digital Growth & Performance

at McNROE Consumer Products Pvt Ltd

Greater Delhi, India12 yrs 9 mos exp
Digital MarketingGrowth MarketingWebsite ManagementProduct ManagementGrowth Strategy