Oct 2023 – Apr 2025 · 1 yr 6 mos

Feb 2023 – Oct 2023 · 8 mos

May 2022 – Feb 2023 · 9 mos

Apr 2021 – Apr 2022 · 1 yr

Oct 2020 – Mar 2021 · 5 mos

• Developed partner ecosystem in Tier-I at a large scale to reduce in-house operational costs & efforts
• Managed 2500+ hub partners and drove continuous engagement via BD team for partner retention
• Frequently iterated task assignment logic to understand & evaluate partner compliance towards task completion
• Introduced compliance-based incentive structure with a negligible impact on overall partner payout
• Identified & trained 250+ super partners at demand hotspots to attend larger distance tasks at higher volume
• Designed partner cohorts & implemented varied communication strategy through benchmarking earning potential
• Ensured brisk engagement with top 20%ile partners to enhance their quality and induce a sense of ownership
• Lead the daily standup with city team of BD executives & managers to maintain adherence towards weekly targets
• Conducted short-term experiments to analyse the partner behaviour and impact on task completion

Jan 2020 – Sep 2020 · 8 mos

• Spearheaded 0 to 1 journey in building product-market-fit for tier-II & tier-III cities
• Acquired hundreds of hub partners within 3 months ensuring hyperlocal hub availability at every ~200m
• Cross selling bounce cash & helmets to hub partners; kiranas/supermarkets/stationeries/cafes/other merchants
• Creating unique corporate pass offers for B2B deal closure & conducting promotional events for B2B2C / B2C
• Consistently ensured 95% active partner availability with 90% active supply by driving the Sales & Ops teams
• Formed, stormed and set w-o-w targets to a team of 40+ professionals including managers & field executives
• Piloted B2B2C grocery/essentials delivery via merchant hub partners with minimal utilization of inhouse team
• Achieved 5000+ weekly booked rides by forecasting demand trends & deployment planning/supply redistribution

Oct 2019 – Jan 2020 · 3 mos

• Handled top 50% accounts and grew overall GMV over 5X in a year
• Acquired swiggy-exclusive restaurant partners and accomplished MBG for signed accounts
• Onboarded 150+ new restaurant partners within 6 months at higher individual commission than average NTR
• Mentored and conducted 360 deg sales training program for ROK Sales Managers; thereby achieved higher targets
• Improved overall commission NTR via upsell by 8.2% within 9 months
• Lead the Ad Sales and achieved 6X (2% of overall city GMV) ad revenue within 6 months through strategic selling
• Increased ad inventory by 33.3% with supply polygon iteration and proven execution
• Strategically sourced >70% trade discount coverage every month by building exceptional brand trust in partners
• Headed promotional campaigns to drive revenue & catalogue enhancement to improve funnel conversions
• Developed & pitched suitable growth opportunities on our platform to the business owners of key accounts and maintained healthy association by delivering the projected growth

Jan 2019 – Sep 2019 · 8 mos

• Initiating partnerships with new accounts and actively managing existing relationships, being their P.O.C. for Swiggy
• Sustaining and growing business relationships which translate to a growth in revenue for the City
• Maintaining a strong relationship with restaurant owners (specifically Key Accounts of the City) and advising them on issues related to the market trends and offering solutions on the same
• Conducting promotional events & marketing activations; primarily BTL, in conjunction with the internal teams
• Managing the sales administration function & operational performance reporting
• Streamlining processes/systems wherever possible and advising senior management on maximizing business relationships to create customer-centric environment
• Identifying potential supply gap areas, building them and growing the market in those areas
• Iterating supply polygons wherever necessary in close co-ordination with operations team and senior management
• Commission Upsell - To plan and consistently achieve higher overall NTR of the City
• Ad Sales - Pitching suitable ad properties/growth packs by projecting ROI benefits to the restaurant partners
• Responsible for training new recruits (especially Sales Managers) and mentoring them

Apr 2018 – Jan 2019 · 9 mos

• Expansion
• New cities recce & launch - Market survey and understating operational feasibility
• Signing SLAs with authorised vendors
• Operational Setup - Siting, Car movements, Location mapping, Aligning all vendors
• Hiring & Team Formation - Hiring fleet executives and training them within a week’s TAT to ensure seamless bookings
• Marketing - Building awareness across the city via BTL/ATL activities before the launch
• City Operations & Growth
• Identifying new stable partnerships (Hotel Chains/Travel Agencies, Cafes etc) for business development
• Optimising fleet operations
• Achieving 100% KLE (Key Less Entry) bookings to ensure manless bookings
• 100% Utilisation of manpower in fleet maintenance, ZAP onboarding and associate/customer assistance in case of issues
• Responsible for promotion/growth/operations of EVs and deeply understanding customer behaviour
• ZAP Sales/Onboarding/Operations - providing seamless on ground support, ensuring high availability during listed period, handling maintenance and technical issues
• Corporate deals & alliances
• Competitor study & awareness
• Survey feasibility/forecast demand and expand locations
• Ensuring maximum availability to cater high weekend demand
• GMV growth curve upward maintenance - quarterly evaluations
• Supply v/s Demand evaluation and overcoming seasonality trends
• Consistency in Utilization Rate with constant addition of supply
• Marketing campaigns & Event partnerships
• Working closely with the Corporate Team in terms of new process iterations and product improvements
• Working closely with the City Team in terms of daily operations and supply availability
• Multi-site operations
• Team building & team development (25+ members)
• Vendor management (20+ vendors)
• City ownership & decision making

Sep 2016 – Mar 2018 · 1 yr 6 mos

• Operations
• Maintenance/Availability - Improve work quality and reduce TAT from dealerships/vendors
• Operational Parameters Improvisation – Analyzing weekly dashboard reports to improve weak parameters
• Site/Fleet Management - FE hiring, FE training, FE quality improvement, Team building, Car condition checks
• Team Handling - 15+ members
• City Marketing
• Alliances - Hotels, Cafes, Restaurants, Super Markets
• Campaigns - Month-on-month planning and execution
• Activations – Marketing activations & new customer acquisition across the city
• ZAP Sales/Launch
• Lead Sourcing - Field sales, mentoring the ground team and registering leads on the spot
• Lead Connect – F2F Training sessions
• Lender Connect – Connecting leads to suitable lender and ensuring quick TAT
• Lead Conversion – Car tracking fitments, car delivery, documentation, mapping & on-boarding
• EV Launch
• Pre Launch Ops Setup – Fast Charging Infrastructure study and setup
• Launch Event Planning, Organizing & Execution – Single handedly execute entire PR launch event in co ordination with Mahindra Electric
• Post Launch Ops – Deeper study on EVs, FC/NC testing on all EVs, Product feasibility iterations, Customer feedback analysis, Accident analysis

Apr 2016 – Aug 2016 · 4 mos · Mysore, Karnataka

• Launched, set up & grew the business by on-boarding and training 1000+ driver partners
• Increased revenue & reduced burn by developing integrated strategy of moving to commission model from MBG
• Reviewed individual driver partner performance and worked on fraud analysis to improve quality of supply
• Conducted retraining sessions to the low-rated set of driver partners and shared improvement feedback to operators
• Identified frequent quality defaulters and temporarily disabled or terminated basis severity
• Planned and executed low-cost marketing campaigns by closing merchandising deals with vendor partners
• Managed BTL activities across all high footfall places to spread product awareness and acquire new users
• Corporate B2B deals and local B2B2C alliances to increase user base and market share
• Lead the branding of cabs to increase brand visibility and conducted stringent scheduled/surprise quality audits
• Non-incentivized rebalancing of supply during peak hours through effective real-time alerting of demand hotspots to the fleet operators

Dec 2014 – Mar 2016 · 1 yr 3 mos · Mysore, Karnataka

• Roles and Responsibilities
• Managing supply of cars against demand in city
• Conversion of leads
• Meeting demand in terms of supply
• FreshDesk – Ticketing tool
• JIRA : Prod Issues – Ticketing tool (Technical)
• Driver training programs
• Mapping of cars/operators/devices and troubleshooting device issues
• Fraud Analysis, Quality Monitoring, Rating Improvement
• Inventory Management
• Handling every sort of issue of clients and partners ensuring smooth operations
• Initiatives Handled
• City Launch – Setting up the business in Mysore from the scratch
• Solely handled City Operations for 3 months
• New Training module for drivers
• New cars business maintenance for a term
• Framing/Iterating new business model every 3 - 4 months and setting up the process
• Marketing activities across the City (ATL / BTL)
• Car Mela for drivers by bringing all car manufacturers on a single platform
• Valentine’s day activity - New category In App modifications, supply management, ensuring 100% cake deliveries
• Child Empowerment Campaign for the orphanage - New category In App modifications, supply management, tracking all donations
• Achievements
• Consistently attained quarterly targets in terms of Supply, Demand and Quality
• Promotion as on 01April'16