Jan 2024 – Present · 2 yrs 4 mos · Hybrid

• As Co-Founder and Managing Director of Opullex, I drive strategic initiatives that shape the brand's identity and global presence. My role involves leading marketing efforts, business development, and fostering innovative approaches to position Opullex as a global leader in art and excellence.
• Key Responsibilities:
• Strategic Leadership: Developing and executing marketing strategies that align with the company’s mission of creating sustainable, handcrafted metal art pieces that blend creativity and precision.
• Brand Development: Overseeing the creation and implementation of a unique brand narrative, ensuring consistency across all digital and physical platforms.
• Digital Marketing: Directing multi-channel campaigns to increase visibility and engagement, leveraging data-driven insights to optimize performance.
• Mentorship: Designing and implementing mentorship programs aimed at empowering emerging talent, reinforcing Opullex’s commitment to community impact and excellence.
• Global Business Development: Building strategic partnerships and identifying new market opportunities to expand Opullex’s reach and influence.
• Operational Oversight: Collaborating with teams to ensure alignment across marketing, design, and production, driving efficiency and cohesion.
• Through innovation and collaboration, I strive to uphold Opullex’s vision of creating a legacy that inspires, connects, and endures.

Dec 2019 – Aug 2024 · 4 yrs 8 mos · Remote

• As a Content Creator, I specialize in crafting engaging, high-quality content that aligns with strategic goals, resonates with target audiences, and enhances brand presence. By combining creativity with strategic thinking, I deliver tailored content solutions across diverse industries and platforms.
• Key Responsibilities:
• Conducting thorough research on a wide range of topics and industries to create insightful, relevant, and accurate content.
• Producing compelling written content, including blog posts, articles, website copy, social media content, whitepapers, and more.
• Ensuring all content aligns with established guidelines, objectives, and SEO best practices to optimize visibility and engagement.
• Crafting attention-grabbing headlines and introductions that encourage readers to explore the full content.
• Editing and proofreading to guarantee accuracy, clarity, and coherence, maintaining impeccable grammar and style standards.
• Maintaining consistent quality and tone across all content to reinforce credibility and audience trust.
• Analyzing content performance metrics to identify opportunities for improvement and inform future content strategies.
• Staying updated on industry trends, emerging topics, and innovative content formats to deliver fresh, impactful ideas.
• Managing multiple projects simultaneously, ensuring adherence to deadlines and maintaining high standards of quality.

Jun 2018 – Oct 2019 · 1 yr 4 mos · California · Remote

• At StudyKik, I lead a talented team of social media specialists to execute impactful campaigns and initiatives that align with the company’s mission of advancing clinical research and healthcare awareness. My role focuses on strategy, leadership, and innovation to drive brand engagement, user interaction, and lead generation.
• Key Responsibilities and Achievements:
• Leading and mentoring a team of social media specialists, fostering a collaborative environment to achieve exceptional campaign execution.
• Developing and implementing comprehensive social media strategies across platforms such as Facebook, Instagram, LinkedIn, and Twitter, aimed at enhancing brand awareness and engagement.
• Planning and overseeing the creation of compelling, audience-focused content that resonates and drives meaningful interactions.
• Building and managing relationships with influencers and industry partners to expand reach and establish collaborative opportunities.
• Monitoring social media performance metrics and generating actionable insights to optimize campaigns and inform strategic decisions.
• Staying current with industry trends, emerging technologies, and social media regulations specific to clinical research and healthcare, ensuring compliance and relevance in all initiatives.
• Collaborating cross-functionally with marketing, content, and design teams to align social media efforts with overarching marketing objectives, ensuring a cohesive brand experience.
• This role allows me to combine my expertise in social media management and strategic leadership with my passion for driving impactful conversations in healthcare. By staying ahead of trends and fostering innovation, I strive to amplify StudyKik’s reach and influence in this critical industry.

Jan 2018 – Oct 2019 · 1 yr 9 mos · Remote

• In this role, I am responsible for crafting and executing dynamic social media strategies that elevate brand visibility, foster community engagement, and drive measurable results. By combining creativity with data-driven insights, I ensure a strong and cohesive presence across platforms.
• Key Responsibilities and Achievements:
• Developing and managing creative social media campaigns across platforms including Facebook, Instagram, Twitter, and LinkedIn to increase visibility and engagement.
• Creating compelling, shareable content aligned with the brand voice to resonate with target audiences and inspire action.
• Monitoring social media channels to actively engage with the community, respond to comments and messages, and foster meaningful interactions.
• Analyzing social media performance metrics to generate reports, identify trends, and provide actionable insights for continuous improvement.
• Staying ahead of evolving social media trends, algorithms, and best practices to ensure maximum impact and audience reach.
• Collaborating with content creators, designers, and marketing strategists to maintain consistency and cohesiveness across all channels.
• Identifying and managing influencer partnerships to amplify reach and engage new audiences.
• Researching and experimenting with emerging social media platforms and technologies to expand the brand’s online presence and drive innovation.
• This role allows me to combine creative vision with analytical expertise to build campaigns that not only engage audiences but also deliver meaningful results. By fostering a connected and engaged community, I aim to enhance the brand’s reputation and influence across the digital landscape.

Jan 2012 – Feb 2024 · 12 yrs 1 mo · Remote

• As a Freelance Digital Marketing Strategist and Content Specialist, I have had the privilege of collaborating on dozens of projects with clients from around the world, spanning diverse industries and markets. This experience has allowed me to refine my skills in content creation, social media management, SEO, and digital marketing, while developing strategies that drive engagement and measurable growth. Working with clients across different cultures and industries has given me unique insights into creating impactful, audience-driven solutions.
• Key Responsibilities and Achievements:
• Developing and executing content strategies tailored to client objectives, leveraging audience insights and global market trends.
• Creating engaging, persuasive content across platforms such as websites, blogs, articles, social media posts, and email newsletters, aligned with each client’s unique voice and goals.
• Leading and implementing social media strategies, including content creation, scheduling, community management, and performance optimization across platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Conducting in-depth research into industries, competitors, and target audiences to deliver impactful, relevant content that drives organic growth.
• Writing and editing captivating blog posts and articles that enhance client expertise, improve SEO rankings, and encourage user engagement.
• Monitoring and analyzing content and social media performance, providing actionable insights and detailed reports to clients to optimize results.
• Managing relationships with multiple clients globally, ensuring seamless communication, meeting deadlines, and delivering consistent, high-quality service.
• Staying ahead of industry trends, emerging tools, and best practices to deliver innovative solutions and maintain a competitive edge.
• Coordinating teams for specific client projects, ensuring collaboration and efficient execution of campaigns.

Jun 2010 – Jun 2011 · 1 yr · Macedonia

• In this role, I contributed to market analysis by designing and conducting surveys, polls, and questionnaires to gather valuable insights into consumer behavior, industry trends, and market dynamics. My work supported the development of data-driven strategies for a variety of industries.
• Key Responsibilities and Achievements:
• Designed and implemented detailed surveys, polls, and questionnaires to collect data on consumer preferences, behaviors, and market trends.
• Reached out to prospective clients through calls and email campaigns, building relationships and fostering engagement.
• Conducted interviews and follow-ups with respondents to clarify insights and ensure the accuracy of collected data.
• Analyzed collected data to identify patterns, trends, and actionable insights that informed marketing strategies and business decisions.
• Developed comprehensive reports summarizing research findings and recommendations for internal and client use.
• Coordinated with internal teams to align research efforts with marketing objectives, ensuring relevance and impact.
• Maintained up-to-date knowledge of industry developments and research methodologies to enhance the quality and effectiveness of data collection efforts.
• Ensured the confidentiality and accuracy of collected data, adhering to best practices and ethical guidelines in market research.
• This role allowed me to refine my analytical and communication skills while contributing to data-driven marketing strategies that supported business growth and decision-making.