Nov 2022 – Present · 3 yrs 7 mos · Melbourne, Victoria, Australia

• Through the Saniel Ventures private investment group, I advise passionate founders on how to best market their high-growth technology companies.

Jul 2022 – Oct 2022 · 3 mos · Melbourne, Victoria

• On a self-directed sabbatical, I took a long-awaited career break to travel and spend time with friends across the world.

Jan 2019 – Jul 2022 · 3 yrs 6 mos · Melbourne, Australia

• MessageMedia is a mobile messaging solution that helps businesses of all sizes – from SMBs to enterprise level – better connect with customers. With 90% of messages read within 90 seconds, MessageMedia drives business success by creating engaging mobile experiences that customers love.
• Messaging solutions for appointment reminders, billing and payments, alerts and notifications, marketing, and staff scheduling are used by leading brands in healthcare, education, retail, utilities, and other industries. With offices across Australia, United States, United Kingdom, and New Zealand, MessageMedia is your number one choice for easy and engaging global business messaging.
• In this role, I led the marketing team with a focus on high-velocity customer acquisition, retention, and expansion. A key member of the executive team who contributed to the successful acquisition by Sinch in 2021 for AU $1.7 billion, Australia’s fourth largest technology company exit at the time.

Jun 2018 – Dec 2018 · 6 mos · Melbourne, Australia

• After the acquisition of Aconex by Oracle for A$1.6 billion (US$1.2 billion), my focus was on integration and managing change for an effective combination of companies. This was in conjunction with supporting the former Aconex CEO and executive team with various Chief of Staff responsibilities (as outlined in role below).

Nov 2017 – Jun 2018 · 7 mos

• Reporting to the CEO, and as a member of the executive team, I focused on streamlining our activities and communications based on strategic priorities. Acting as both a consultant and implementer, I assisted with things like exec operating rhythm and effectiveness, reviewing strategy packs, enabling efficient decision-making, managing key projects as needed, and generally helping ‘get things done’.
• I also led the coordination of due diligence efforts for the acquisition of Aconex by Oracle for AU$1.6 billion (US$1.2 billion), which successfully closed in March 2018. It was Australia’s most successful tech exit at the time. My focus then turned towards integration planning and managing change for an effective combination of companies.

Jan 2014 – Nov 2017 · 3 yrs 10 mos

• Aconex is a public company (Dec 2014 IPO), present in 40 markets in addition to the US, and the leading provider of SaaS information-management solutions to major construction and engineering projects worldwide.
• Responsible for formulating and implementing the global online strategy, including building and managing online presence, traffic, interactions, and sales demand.
• Generate sales demand through online channels and highly-targeted campaigns (90x pipe-to-spend against 25x target)
• Drive conversion to closed won through tight sales and marketing alignment (28% of qualified opportunities are won against 25% target)
• Management of a high-performing team of twelve
• Project management of website rebuilds – most recently incorporating rebrand and new messaging with completion in less than a quarter
• Design and implement lead nurturing, webinar, and other demand gen programs targeted at both new prospects and existing customers
• Established marketing operations function to drive database quality, administer Marketo + Salesforce integration, and provide technical support
• Oversee display and search marketing campaigns through creative CTAs on channels including Google, Bing, Baidu, LinkedIn, and various directories
• Set up account-based marketing initiatives to hit company growth targets
• Deliver content marketing best practices through email, web, blog, and social media channels to fill and move buyers through the sales funnel
• Support IPO and M&A activities

Jul 2008 – Dec 2008 · 5 mos

• During a secondment to Dubai, UAE, responsibilities included continued management of online marketing, provision of general business and office support, regional marketing support, event management, and other special projects.

Jan 2006 – Jan 2014 · 8 yrs

• Responsible for formulating and implementing the digital strategy and demand generation for global B2B SaaS company.
• Management of global websites in multiple languages
• Marketing automation, global campaigns and processes
• Lead management and nurturing initiatives
• Paid search (PPC) and online advertising
• Search engine optimisation (SEO)
• Social media, online profiles and community engagement
• Copywriting for websites and online communication channels
• Statistical analysis and reporting
• Internal communication tools and policies

Apr 2005 – Jan 2006 · 9 mos

• Responsibilities included creation of marketing and sales materials, agency management, event management, conducting market research, product marketing, lead generation, developing merchandise and visual displays, preparing presentations and company templates, external communications, and other general marketing duties.