Tarangini Sarvagyam — Business Development Executive

Brand marketer helping consumer brands turn cultural insight into scalable growth. Marketing strategist with 10+ years of experience across hospitality, luxury retail, global brands, and FMCG, building consumer-first narratives that drive measurable business outcomes. Currently leading digital brand and content strategy at HyFun Foods, delivering 160M+ campaign impressions, 5%+ month-on-month audience growth, and a scalable content engine producing 200+ digital assets annually to strengthen brand visibility and category adoption in India’s frozen food market. Previously worked with Ottobock (Berlin) on global marketing activations, improving campaign engagement by 78% while researching how digital accessibility and inclusive design strengthen brand trust and user experience. I strongly believe good marketing should work for everyone, which is why I actively advocate for accessible communication, inclusive digital design, and equitable representation in brand storytelling. I’ve also conducted corporate workshops on LGBTQ+ sensitisation and inclusive workplaces, helping organisations build more empathetic cultures. My work sits at the intersection of brand strategy, retail consumer insight, and scalable content ecosystems — translating everyday consumer behaviour into campaigns that drive awareness, trial, and repeat purchase. Core strengths: FMCG Marketing | Brand Building | Retail Marketing | Consumer Behaviour | Social Media Strategy | Campaign Planning | AI-enabled Marketing Systems | Inclusive Brand Communication

Stackforce AI infers this person is a Brand Marketing Specialist with a strong focus on FMCG and inclusive digital strategies.

Location: Ahmedabad, Gujarat, India

Experience: 10 yrs 10 mos

Skills

Brand Building
Digital Marketing
Marketing Communications

Career Highlights

Led campaigns delivering 160M+ impressions.
Improved campaign engagement by 78% at Ottobock.
Advocated for inclusive digital design and communication.

Work Experience

HyFun Foods

Assistant Manager (1 yr 5 mos)

Ottobock

Master Thesis Project (3 mos)

Global Marketing Activation (11 mos)

Glii

Marketing & Communication (11 mos)

CHARLES & KEITH GROUP

Store Manager (1 yr)

Reliance Brands Limited

Store Manager (1 yr)

The Oberoi Group

Assistant Manager (1 yr 8 mos)

Management Trainee (2 yrs)

Food and Beverage Assistant (1 yr 3 mos)

Food and Beverage Stewardess (1 yr 6 mos)

Education

Master of Business Administration - MBA at IU International University of Applied Sciences

OCLD at Oberoi Centre of Learning & Development

Bachelor's degree at IHM Hyderabad

Bachelor of Business Administration (B.B.A.) at Indira Gandhi National Open University

High School at Besant Theosophical College

Tarangini Sarvagyam

Business Development Executive

Ahmedabad, Gujarat, India10 yrs 10 mos experience

AI Enabled

Key Highlights

Led campaigns delivering 160M+ impressions.
Improved campaign engagement by 78% at Ottobock.
Advocated for inclusive digital design and communication.

Stackforce AI infers this person is a Brand Marketing Specialist with a strong focus on FMCG and inclusive digital strategies.

Contact

Skills

Core Skills

Brand BuildingDigital MarketingMarketing Communications

Other Skills

Content StrategyCommunity EngagementMarket PlanningAnalytical SkillsKey Account ManagementDiversity & InclusionGlobal CommunicationsDesign ThinkingSocial Media MarketingTeam BuildingBusiness-to-Business (B2B)HootsuiteCreativity and InnovationNew Business DevelopmentAnalytical Capability

About

Experience

10 yrs 10 mos

Total Experience

2 yrs

Average Tenure

1 yr 5 mos

Current Experience

Hyfun foods

Assistant Manager

Dec 2024 – Present · 1 yr 5 mos · Ahmedabad · On-site

Leading brand storytelling, consumer engagement, and digital marketing strategy for one of India’s fastest-growing frozen food brands, focused on strengthening retail visibility, cultural relevance, and scalable digital growth.
Led digital brand growth strategy for HyFun’s retail portfolio, building consumer awareness in India’s rapidly expanding frozen food category through platform-first storytelling and high-frequency content systems.
Planned and executed integrated digital campaigns reaching 160M+ impressions while maintaining a cost-efficient ₹5 CPM, significantly improving brand visibility across social platforms.
Drove 5.3% month-on-month audience growth through community engagement, creator collaborations, and trend-driven content formats aligned with Gen Z and millennial consumption patterns.
Built and managed a scalable content engine, delivering 200+ digital assets annually including reels, product storytelling, educational content, and campaign creatives.
Translated consumer usage insights and retail behaviour into marketing narratives that increased trial and repeat purchase intent across HyFun’s frozen snack portfolio.
Led cross-functional collaboration with R&D, supply chain, sales, and creative agencies to support product launches, category storytelling, and retail marketing initiatives.
Designed campaign-led content calendars and product communication frameworks that strengthened brand recall across key consumption occasions including snacking, home entertaining, and quick meal solutions.
Leveraged AI-assisted content tools and social listening insights to accelerate ideation cycles and identify emerging consumer trends in the food and snacking category.
Contributed to brand community building and advocacy programs, activating creators, employees, and consumers to expand reach beyond brand-owned channels.

Digital MarketingBrand Building

Ottobock

2 roles

Master Thesis Project

Feb 2024 – May 2024 · 3 mos · Berlin, Germany · Hybrid

Conducted research on the intersection of Web Content Accessibility Guidelines (WCAG), brand communication, and business performance within global digital ecosystems.
Evaluated accessibility gaps across Ottobock’s digital products, marketing platforms, and content assets, identifying improvements to ensure usability for individuals with disabilities.
Proposed a Design for All (DfA) framework for digital marketing, integrating accessibility standards into brand communication, UX design, and content creation processes.
Delivered strategic recommendations on how inclusive digital design can strengthen brand trust, expand audience reach, and improve overall digital product usability.

Problem SolvingGerman

Global Marketing Activation

Aug 2023 – Jul 2024 · 11 mos · Berlin, Germany · Hybrid

Led performance-driven global marketing activations for Ottobock’s digital campaigns, increasing audience engagement by 78% and consumer interactions by 31% through optimized creative and platform strategy.
Implemented data-led campaign optimization frameworks, improving overall marketing performance efficiency by 11% through audience targeting, content testing, and asset performance analysis.
Scaled content localization strategies across multiple international markets, improving campaign asset performance by 23% through culturally adapted messaging and market-specific content formats.
Managed end-to-end development and deployment of global brand assets, coordinating workflows across cross-functional teams including marketing, design agencies, product teams, and regional stakeholders.
Contributed to global brand communication consistency by aligning messaging frameworks across markets while enabling localized adaptations for stronger consumer relevance.
Led internal capability building initiatives, standardizing marketing tools, workflows, and content systems to improve efficiency across distributed global marketing teams.
Worked closely with digital product teams to ensure inclusive brand communication practices aligned with accessibility standards and user-centered design principles.

Market PlanningAnalytical SkillsMarketing CommunicationsKey Account ManagementDiversity & InclusionGlobal Communications+26

Glii

Marketing & Communication

Feb 2022 – Jan 2023 · 11 mos · Noida

Led product communication and UX narrative development for a new digital platform, shaping messaging across 90+ user-facing screens to improve clarity, onboarding flow, and user engagement.
Built and executed brand identity and launch communication strategy, activating messaging across the app ecosystem and 5 integrated marketing channels, ensuring consistent brand positioning during product rollout.
Developed user adoption and retention strategies, contributing to a 6% increase in repeat engagement through improved content flows, product storytelling, and user communication touchpoints.
Collaborated closely with product managers, designers, and developers to align UX writing, interface communication, and brand tone with user needs and accessibility principles.
Designed and delivered corporate sensitization workshops on LGBTQ+ inclusion, helping organizations build awareness around inclusive workplaces and strengthening stakeholder engagement with diversity initiatives.
Contributed to community-focused communication programs, positioning the organization as a credible voice in conversations around identity, inclusion, and social impact.
Advocated for inclusive design principles in digital products, ensuring language, communication frameworks, and user flows were welcoming and accessible to diverse communities.

Analytical SkillsKey Account ManagementDiversity & InclusionGlobal CommunicationsDesign ThinkingSocial Media Marketing+25

Charles & keith group

Store Manager

May 2020 – May 2021 · 1 yr · Delhi, India

Analytical SkillsVisual MerchandisingGlobal CommunicationsLeadershipTeam BuildingBusiness-to-Business (B2B)+17

Reliance brands limited

Store Manager

May 2019 – May 2020 · 1 yr · Mumbai Area, India

Analytical SkillsVisual MerchandisingGlobal CommunicationsLeadershipTeam BuildingBusiness-to-Business (B2B)+15

The oberoi group

4 roles

Assistant Manager

Jul 2018 – Mar 2020 · 1 yr 8 mos

Analytical SkillsGlobal CommunicationsLeadershipTeam BuildingCreativity and InnovationNew Business Development+13

Management Trainee

Promoted

Jul 2016 – Jul 2018 · 2 yrs

Guest Service Management, internal scholarship post graduate diploma.
Oberoi & Trident Locations: New Delhi, Gurgaon, Hyderabad, Kolkata, Bengaluru, Mumbai
Key learnings: Team building and Management, Department Management, ISO Hygiene compliance, Revenue strategizing, Inter departmental organisation, Marketing & Communications

Analytical SkillsLeadershipNew Business DevelopmentAnalytical CapabilityCanvaBranding & Identity+3

Food and Beverage Assistant

Apr 2015 – Jul 2016 · 1 yr 3 mos

Exposure to butler service and differentiated target audience. The Oberoi Udaivilas was world's number one hotel for several years consecutively. Promoted to Supervisory Development Program to pursue leadership positions. Internally advanced to a Management Training Programs
Key Learnings: Team lead, VIP and VVIP management, Inter departmental exposure, Large to V. Large Banquet handling, Training and Development, Revenue Maximisation

Analytical SkillsGlobal CommunicationsAnalytical CapabilityCanvaHospitality ServiceCustomer Engagement

Food and Beverage Stewardess

Oct 2013 – Apr 2015 · 1 yr 6 mos

Worked as a service bartender and stewardess at Ziya. Ziya is conceptualised and operated by Michelin Star Chef VIneet Bhatia. Exposure in all day dining, in room dining, banquets and special dining. Additionally recognised for training and leadership skills. Internal transfer promtion to The Oberoi Udaivilas, Udaipur.
Key learnings: Inventory managememnt, personalisation, adaptability to work in different teams, training and development

Analytical SkillsGlobal CommunicationsAnalytical CapabilityCanvaHospitality ServiceCustomer Engagement