Tejas Chaudhari — Co-Founder

I am a digital-first marketer with 12 years of experience across ecommerce, quick commerce, and consumer brands—driving growth through performance marketing, media strategy, and digital innovation. At HUL eCommerce, I lead performance marketing across Amazon, Flipkart, Blinkit, and emerging quick commerce platforms, managing over $250 million in media investments over a four-year period. I’ve built automation and AI-led frameworks for campaign optimization, scaled experimentation models, and contributed to double-digit growth as part of the e-commerce leadership team. Before HUL, I led digital media planning at Tata CLiQ, where I was awarded the “Bar Raiser” twice for simplifying processes and driving ROAS across categories. At Quantastic, I headed digital marketing and client engagement, building capabilities in Google, Meta, and LinkedIn Ads across diverse industries—from BFSI to EdTech. I’ve also co-founded a consumer brand, Krème de la Krème, which was recognized among India’s top 45 SMEs. Earlier in my career, I led category and brand initiatives at Audi India and Lodha Group, gaining valuable experience in premium consumer marketing and ATL campaigns. My strength lies in blending strategic thinking with execution, mentoring teams, and building scalable digital systems. I love building high-growth digital commerce ecosystems. Let’s connect if you're building something bold in ecommerce, quick commerce, or digital transformation.

Stackforce AI infers this person is a digital marketing expert specializing in e-commerce and quick commerce growth strategies.

Location: Mumbai, Maharashtra, India

Experience: 15 yrs 5 mos

Skills

Performance Marketing
Digital Strategy
E-commerce Strategy
Media Planning
Digital Marketing
Client Engagement
Business Development
Marketing Strategy
Brand Development
Category Management
Brand Strategy

Career Highlights

Led $250 million media investments at HUL.
Co-founded a top 45 SME recognized brand.
Achieved double-digit growth in e-commerce.

Work Experience

Unilever

Lead - Quick Commerce (4 mos)

Head, Performance Marketing - eCommerce and Quick Commerce (2 yrs 8 mos)

Performance Marketing Manager - eCommerce (1 yr 8 mos)

Tata CLiQ

Performance Marketing (1 yr)

Krème de la Krème

Co-founder and Marketing Advisor (1 yr 3 mos)

Quantastic

Head of Digital Marketing | Client Engagement (2 yrs 8 mos)

Head of Business Development (2 yrs 8 mos)

Audi India

Category Manager (3 yrs 9 mos)

Lodha Group

Marketing Manager (10 mos)

Colgate Palmolive

MBA Intern (2 mos)

IIM Lucknow Alumni Committee (AlCom)

Head (1 yr 7 mos)

Veermata Jijabai Technological Institute (VJTI)

Chief Coordinator (11 mos)

Education

PGDM at Indian Institute of Management, Lucknow

Bachelor of Technology at Veermata Jijabai Technological Institute (VJTI)

HSC at Ramnivas Ruia College

SSC at Sharadashram Vidyamandir

Tejas Chaudhari

Co-Founder

Mumbai, Maharashtra, India15 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led $250 million media investments at HUL.
Co-founded a top 45 SME recognized brand.
Achieved double-digit growth in e-commerce.

Stackforce AI infers this person is a digital marketing expert specializing in e-commerce and quick commerce growth strategies.

Contact

Skills

Core Skills

Performance MarketingDigital StrategyE-commerce StrategyMedia PlanningDigital MarketingClient EngagementBusiness DevelopmentMarketing StrategyBrand DevelopmentCategory ManagementBrand Strategy

Other Skills

LeadershipData ConversionEmerging TrendsDriving TrafficBudget ControlGoogle AnalyticsB2B Marketing StrategySocial Media MarketingBrand ManagementMarket ResearchAnalyticsStrategyBusiness StrategyBusiness AnalysisCompetitive Analysis

About

Experience

15 yrs 5 mos

Total Experience

2 yrs 2 mos

Average Tenure

4 yrs 8 mos

Current Experience

Unilever

3 roles

Lead - Quick Commerce

Jan 2026 – Present · 4 mos

Leading account management for platforms like Blinkit, Swiggy Instamart, Zepto and Big Basket

Head, Performance Marketing - eCommerce and Quick Commerce

Promoted

Apr 2023 – Dec 2025 · 2 yrs 8 mos

Leading a team of 20 to drive performance marketing for eCommerce and Quick commerce business for HUL
Part of the Digital commerce (eCommerce) leadership team delivering double digit growth
Handling media investments of > $100 million annually
Leading Automation and AI builds for efficient performance marketing
Built and scaled internal frameworks for media attribution, experimentation, and budget allocation.
Collaborated cross-functionally with category, sales, and analytics teams to align media with business goals.
Spearheaded pilots in quick commerce, unlocking new growth levers and consumer segments.
Mentored team members and fostered a culture of innovation, ownership, and continuous learning.

LeadershipData ConversionEmerging TrendsDriving TrafficBudget ControlPerformance Marketing+1

Performance Marketing Manager - eCommerce

Aug 2021 – Apr 2023 · 1 yr 8 mos

Handling e-Commerce media investments on marketplaces (Amazon and Flipkart), Beauty vertical players (Nykaa, Myntra, Purplle) and Grocery players (Big Basket, Grofers, Swiggy Instamart and Zepto) for 50+ HUL brands
Leading a team of 10 to drive performance (sales and discoverability) on retail platforms with a budget of over INR 300 crores
Making systemic / process improvements on media principles, analytics and automation

Data ConversionEmerging TrendsDriving TrafficBudget ControlPerformance MarketingE-commerce Strategy

Tata cliq

Performance Marketing

Aug 2020 – Aug 2021 · 1 yr · Mumbai, Maharashtra, India

Media planning to achieve target ROAS (Return on advertising spends) across categories like Electronics, Lifestyle, and Beauty.
Work closely with individual channel managers and partners to drive maximum efficiency and reduce wastage in terms of cost and traffic.
Planning, analyzing & optimizing budget vs actual performance across all channels and platforms.
Accountable for all Digital marketing reporting for finance, category teams and CXOs
Accomplishments
Received “Bar Raiser Award” twice for automating and simplifying processes for the team.
4th rank in the regional round of National Competition for Managers 2021 organized by AIMA.

Data ConversionEmerging TrendsDriving TrafficBudget ControlGoogle AnalyticsMedia Planning+1

Krème de la krème

Co-founder and Marketing Advisor

Mar 2018 – Jun 2019 · 1 yr 3 mos · Mumbai, Maharashtra, India

Krème de la Krème - The Gelateria, is a handcrafted and artisanal ice cream brand. The brand serves freshly made ice creams and caters to a retail outlet, restaurants as well as caterers.
Planning and Implementation of Marketing Strategies.
Targeting potential organizations for various tie-ups, managing the brand events/pop-ups
Awarded Top 45 SME Business of 2019 in India, Great Companies
Nominated in ‘Top 3 best ice-cream parlours in Mumbai 2019’ by Mid-day

Data ConversionDriving TrafficGoogle AnalyticsMarketing StrategyBrand Development

Quantastic

2 roles

Head of Digital Marketing | Client Engagement

Dec 2017 – Aug 2020 · 2 yrs 8 mos

Quantastic is a 5-year-old boutique full-service advertising agency.
Digital marketing: Media planning, Account planning
Building up expertise in the agency for Google Ads, Facebook Ads and LinkedIn Ads
Services: Lead Generation, Social Media campaigns, Revenue focused campaigns
Industries: Apparel, BFSI, Logistics, EdTech, Chemical, Real estate, Food, Healthcare, Electronics

Data ConversionEmerging TrendsDriving TrafficBudget ControlB2B Marketing StrategyGoogle Analytics+2

Head of Business Development

Dec 2017 – Aug 2020 · 2 yrs 8 mos

Souring new clients, pitching to them and closing them
Establishing partnerships with B2B aggregators for acquiring new leads
Participating in webinars, podcasts and guest posts to increase the awareness

Data ConversionEmerging TrendsDriving TrafficGoogle AnalyticsBusiness DevelopmentClient Engagement

Audi india

Category Manager

Mar 2014 – Dec 2017 · 3 yrs 9 mos · Mumbai Metropolitan Region

Lead for accessories and merchandise business
Accomplishments
50% growth in accessories business per car to dealers
#1 among Asian, Australian and African markets in the accessories business
₹2 million bonus from Audi Germany to Audi India for exceptional performance in 2016
225+ million yearly turnover for Audi India
Key initiatives
Launched a “Best practice sharing program” among the dealer network to promote innovative selling techniques
Invited to present best practices of Indian market at the annual conference in Germany
Conducted 10+ training sessions to enhance selling skills, product knowledge and customer-centricity of the dealers
Launched a unique concept for “customer-centricity” month for premium customers
Designed a monthly incentive program for a taskforce team resulting into #1 ranking in Aftersales in International Aftersales Satisfaction (IACS) survey

B2B Marketing StrategyCategory ManagementBrand Strategy

Lodha group

Marketing Manager

May 2013 – Mar 2014 · 10 mos · Mumbai Metropolitan Region

Responsibilities
Coordinating with cross-functional teams (Sales/Strategy/Design) for co-creating value for 3 brands
ATL: Conceptualizing & executing Print, OOH, Digital in sync with Creative/Media agencies
Designing and implementing 360-degree marketing campaigns to achieve revenue objectives
Customer Experience Delivery: Enhancing touch-points to create a superior PoS experience
Initiatives
Technology: Led an iPad application development for improving customer experience on the site
Communication: Conceived and executed an awareness campaign for International property consultants

Colgate palmolive

MBA Intern

Apr 2012 – Jun 2012 · 2 mos · Mumbai and Chhattisgarh

Objectives
Identified the driving factors behind the Rs. 5 SKU in toothpaste category in the state of Chhattisgarh
Identify the key markets and villages for Rs. 5 SKU for targeting the promotional offers and schemes
Identified the gap between current offering and competitor’s offering and proposed recommendations
Business Impact
Recommended an integrated promotional strategy by analysing preference of users & non-users at Rs. 5 price point
Identified ‘woman’ as the key target to induce oral health as only one-third woman in villages brushed daily
Developed a market landscape for retailer and consumer of the 2-5k and 5-10k population villages for Rs. 5 SKU

Iim lucknow alumni committee (alcom)

Head

Aug 2011 – Mar 2013 · 1 yr 7 mos · IIM Lucknow

Led a 12 member team and responsible for delivery of 20+ activities for Alumni, Students and Staff
Single Point of Contact for coordination with various stakeholders and administrative affairs in the campus
In-charge for Alumni Association website and Social Media presence

Veermata jijabai technological institute (vjti)

Chief Coordinator

Sep 2009 – Aug 2010 · 11 mos · Mumbai

Head of team of 150 students across Events, Operations and Hospitality verticals for Sports Council
Founded the Council of Captains, an integrated body for all sports captains of the institute