Jan 2023 – Aug 2023 · 7 mos · Raleigh, North Carolina, United States

• Rebuilt the marketing team, doubling in size with high-performers at each function within six weeks
• Rearchitected the website on a new platform with a fresh design to overhaul SEO and accelerate growth leading to a 60% increase in time spent on the site, post launch
• Recentered marketing activities around demand generation, increasing enterprise marketing-qualified leads 63% YoY with 183% growth from H2 to H1 – ensuring that more leads were created in the first half than the entire previous year combined – on 58% less marketing program spend YoY
• Focused pipeline acceleration around high-touch events, increasing lead-to-opportunity conversion for events to twelve percent, an increase of nearly 40% YoY
• Launched new products in generative AI, including those built on a proprietary large language model, as well as new offerings with partners such as Microsoft’s Sales Copilot leading to our two largest press releases in company history with a potential reach of 867M readers including placements with MSN, Forbes, Wired, and The Wall Street Journal
• Led organizational recognitions with G2 and the Inc 5000 along with being named in the Ten Hottest AI Startups and the Best AI-Driven Sales Tools
• Created new persona-focused content in alignment with each stage in the buyers' journey including nearly twenty new explainer videos

Jun 2022 – Jan 2023 · 7 mos · Raleigh, North Carolina, United States

• Prioritized the creation of new messaging and positioning, simplifying the narrative into three memorable and repeatable use cases
• Aligned marketing content to messaging, driving the creation of over sixty assets in my first ninety days
• Collaborated with go-to-market leaders and product management to kick off the new product introduction process culminating in a television studio launch experience and detailed sales enablement
• Overhauled the corporate blog including thought-leadership articles from across the organization to solidify People.ai’s position in enterprise revenue intelligence
• Established webinars as a strong marketing channel for demand generation leading to a 111% increase YoY in marketing-influenced opportunities

Feb 2020 – Jun 2022 · 2 yrs 4 mos · Raleigh-Durham, North Carolina Area

• Led a team of product marketers responsible for four of Informatica’s seven product portfolios
• Launched new cloud native versions of each product line in my portfolio to compliment the on-premises suite
• Cultivated a customer community from just three customers to over six hundred and supported nearly seventy-five different brands in public speaking sessions
• Influenced over five times pipeline coverage for my product areas to support aggressive annual sales targets
• Produced a monthly webinar and blog series consisting of twenty-four distinct episodes that delivered over $7.5m in pipeline on an investment of just $2,400
• Wrote net new messaging and positioning frameworks for updated use cases and product lines spanning themes from predictive data intelligence, AI governance, data sharing and democratization, and analytics governance
• Created new ebooks, workbooks, solution briefs, and videos to support global campaigns centered on our new cloud solutions and updated themes
• Designed the content for the virtual version of our annual user conference across all Informatica product areas consisting of over eight hours of custom content including unique demos, partner presentations, interactive games and prizes as well as fireside chats with thought leaders, experts, and customers
• Orchestrated a new competitive campaign focused on key threats and featuring unique differentiators across sales prospecting, videos, webinars and digital content
• Led the strategy and execution in several key analyst reports including the Gartner Magic Quadrant for Data Quality, the Bloor Market Update on Data Governance, and the Gartner Magic Quadrant for Metadata Management
• Designed the content and recruited speakers for several digital events for both Informatica and industry sponsored summits as a member of the team recognized by the Business Intelligence Group as an Organization of the Year in 2020, and the International Business Awards Gold Stevie Award for Tech Events

Feb 2016 – Feb 2020 · 4 yrs · Raleigh-Durham, North Carolina Area

• Promoted in February 2016 to cover additional, market leading product areas for Data Quality and Governance.
• Established a new Data Governance and Privacy Summit series globally including Paris, New York, London, Amsterdam, and Berlin.
• Executed the marketing strategy and tactical activities for Informatica’s latest acquisition, growing the user base 1,150% year-over-year.
• Engineered a customer focused webinar and podcast series including speakers from Paypal, Allianz Life, Worldpay, McGraw Hill Education, KPN, Hartford Health and more.
• Produced countless pieces of engaging and thought-provoking content for lead generation and to impact market perception.
• Strategized the attainment of Leaders quadrant status three years in a row for the Gartner Magic Quadrants for Data Quality Tools as well as Metadata Management.
• Launched a new Data Governance and Compliance campaign producing over 100% pipeline and revenue attainment.
• Enabled and trained sales and partners globally on Data Quality, Data Governance, Regulatory Compliance including CCPA, GDPR, and Data as a Service.

Jun 2014 – Feb 2016 · 1 yr 8 mos · Raleigh-Durham, North Carolina Area

• Joined Informatica via the acquisition of StrikeIron in June 2014.
• Executed the introduction of the new Data as a Service product portfolio.
• Launched thought leadership activities for products on LinkedIn, Twitter, and the corporate blog.
• Developed horizontal and vertical messaging and positioning to open up new markets.
• Built a Customer Advisory Council to foster success stories and public references.
• Produced new digital assets for email marketing, webinars, videos, infographics, and search to bring in new leads.
• Created new lead nurturing content such as white papers, ebooks, and datasheets.
• Conducted strategic analysis on major competitors.
• Launched several new products both domestically and internationally providing enablement, marketing guidance, and demand generation leadership.
• Led channel and partner marketing efforts for key alliances such as Marketo, Salesforce, and Dun & Bradstreet.

Dec 2013 – Jun 2014 · 6 mos · Cary, NC

• Developed a marketing plan to increase leads, opportunities, and wins.
• Created new marketing content based on Pragmatic Marketing and buyer personas.
• Educated the sales and marketing teams on how the products functioned.
• Coordinated all partner activities with companies such as Oracle, RSA, and Marketo.
• Analyzed the performance of current customers to maximize subscription revenue.

Jun 2010 – Dec 2013 · 3 yrs 6 mos · Raleigh, NC

• I joined GTL, now Viapath, via the acquisition of Digital Solutions Inc. in June 2010.
• Rebranded the organization to better highlight it’s technology centric position including new logos, datasheets, website, and tradeshow booth.
• Coordinated online and offline marketing campaigns for new B2B and B2C product launches.
• Built the marketing plan and budget for all products.
• Conducted marketing research studies on each product line.
• Analyzed the return on investment (ROI) for all marketing campaigns.

May 2006 – Jun 2010 · 4 yrs 1 mo · Altoona, PA

• Managed the corporate marketing team including digital, communications, and product marketing.
• Developed all inbound and outbound marketing campaigns.
• Worked with the sales team to increase and measure customer acquisitions.
• Researched the entire market and built a database of over 3,000 prospective clients.
• Reengineered all company and product branding including corporate logos.
• Launched multiple new technology products and services.

Feb 2005 – Sep 2006 · 1 yr 7 mos · Wilmore, PA

• Appointed by the Borough Council to finish out the previous Mayor’s term.
• Ran and won re-election in the November 2005 election for my own two year term.

Sep 2004 – May 2006 · 1 yr 8 mos · Altoona, PA

• Created a new online presence including an updated website, blog, and social media campaigns.
• Designed new promotional and marketing materials.
• Organized trade shows and large corporate events.

Aug 2002 – May 2006 · 3 yrs 9 mos · Loretto, PA

• Assisted in creating training materials for Word, PowerPoint, Excel, FrontPage, Access, and WebCT.
• Edited Graphics with PhotoShop and Photo Editor.
• Managed date book and meetings.