May 2022 – Feb 2025 · 2 yrs 9 mos · California, United States · Remote

• Leads strategic direction and develops crisp, differentiated positioning for AWS File Storage, owning platform messaging frameworks that define portfolio value, differentiation, and go-to-market strategy. Shapes the generative AI narrative, positioning FSx for ONTAP as the ideal solution for RAG workflows, emphasizing scalability, security, and seamless integration. Drives 35% YoY revenue growth by aligning messaging, data-driven GTM strategy, and sales enablement to accelerate customer adoption and deal velocity. Expands enterprise lead acquisition (+200% to goal) through joint demand generation campaigns that enhance engagement and acquisition. Leads analyst briefings (+133% to goal), reinforcing AWS’s market leadership and competitive positioning.

Feb 2022 – May 2022 · 3 mos · San Jose, California, United States · Remote

• Authority over AWS portfolio messaging and positioning efforts for cloud software and managed storage services in the world's biggest cloud. Drove product and portfolio marketing for the launch of the fastest growing AWS service ever, Amazon FSx for NetApp ONTAP. Positioning, messaging and portfolio marketing strategy and execution oversight.

Oct 2019 – Feb 2022 · 2 yrs 4 mos · San Jose, California, United States · Remote

• Working within the NetApp Public Cloud Services team to distill complex technical concepts and articulate marketing strategies to increase AWS cloud adoption. Responsible for outbound collateral creation, digital web content, demand generation content, sales enablement tools and events messaging.

Jul 2017 – Jan 2019 · 1 yr 6 mos · Los Angeles Metropolitan Area · Hybrid

• J2 Global Cloud Services division provides B2B cloud backup and disaster recovery as a service.
• Serving as the subject matter expert; developed thought leadership content for the cloud services portfolio—including ownership of GTM strategy, sales enablement, competitive analysis, and analyst relations. Empowered to define market positioning and develop crisp messaging for hybrid multi-cloud backup, Disaster Recovery as a Service (DRaaS), mobile endpoint protection and SaaS application backup technologies.
• Developed go-to-market strategies with a focus on messaging, promotional plans, analyze awareness growth, and conduct competitive analysis.
• Managed direct reports to complete product launch initiatives, demand gen, and marketing automation efforts.
• Created a channel partner portal with solution differentiation, sales enablement tools, and co-branding assets.

Jul 2016 – Dec 2016 · 5 mos · Andover, MA · Remote

• Provider of Big Data, HPC, Cloud & Virtualization solutions like GPFS, Lustre and Microsoft’s Storage Spaces.
• Featuring – Product & Vertical Marketing, Public and Analyst Relations, Brand and Corporate Positioning, Digital and Field Marketing, product launches, marketing automation, demand generation, and event execution with a distinct focus on hyperscale and hybrid cloud architectures. Collaborated with channel partners, SIs, and GSIs to drive market expansion and revenue growth.
• 57% increase in sales qualified leads. • Designed, sourced and delivered $4m winning deal.
• 33% increase in organic website traffic. • 26% increase in published Web content.
• 13% reduction in AdWords expenses. • 22% increase in AdWords traffic.

Jan 2016 – Jul 2016 · 6 mos · Anaheim, CA

• Provider of storage hardware, including JBOD & hyperconverged appliances for Microsoft’s Storage Spaces.
• Expanded the channel sales network by recruiting and enabling top System Integrators (SIs) to drive market growth and revenue.
• Defined and executed channel sales strategies, aligning with SI partners to deliver enterprise storage solutions.
• Engaged Global Systems Integrators (GSIs) through Citrix partnerships, driving joint go-to-market initiatives and enterprise adoption.
• Led Hyperconverged product strategy, managing channel and direct revenue growth across enterprise and mid-market segments.
• Equipped SI partners with sales enablement programs and training to accelerate solution adoption.
• Developed joint marketing campaigns with partners to drive pipeline growth and customer acquisition.

Sep 2012 – Jan 2016 · 3 yrs 4 mos · Anaheim, CA

• Provider of storage hardware, including JBOD & hyperconverged appliances for Microsoft’s Storage Spaces.
• Developed channel revenue via alliances with Microsoft, Citrix, LSI, Intel, and HGST.
• Created new business model with marketing plans to differentiate product lines.
• Launched Cluster‐in‐a‐Box storage platform with high growth increasing reseller adoption 10x.
• 4x lead database increase, 2x the number of daily inquiries, with Web traffic increase of 200%.
• Sourced and implemented a CRM / marketing automation demand generation from soup to nuts.

May 2011 – Jan 2022 · 10 yrs 8 mos · Rowland Heights, California, United States · Remote

• Discrete advisory source for go-to market strategy development of stealth, start-up, and restructuring entities. Providing product, channel, and corporate branding, marketing automation, and content development for software-defined, virtualization, and cloud industries.

May 2011 – Sep 2012 · 1 yr 4 mos · Santa Clara, CA · Remote

• Software-defined storage start-up delivers scalable, cloud- and virtualization storage management.
• Tasked with establishing eco-system alliance and supporting channel adoption. Promoted to product marketing management role for new VDI software-defined storage product launch. Established marketing automation and demand generation campaigns with worldwide event marketing.
• Identified market opportunities within VMware enterprise storage virtualization and VDI markets. Produced record qualified lead count staying under budget via negotiated contracts from TechTarget, TechWeb, BrightTalk, VMware, and events. Leader for Product Marketing plan implementation, Partner program development, Project management, and establishing cadence driven Marcom outreach, Content creation, Marketing collateral design, Trade show management, and SEO/SEM optimization.
• Managed $750k budget for product marketing, event marketing, lead generation, and content creation.
• Implemented Salesforce/Marketo marketing automation to optimize scoring and lead routing.
• Instituted CPL acquisition rules—avg. under $15/lead. • 3x increase of industry events attended.
• 2x increase in the size of the lead database. • 2x increase in daily inbound sales qualified leads.

Oct 1998 – May 2011 · 12 yrs 7 mos · Santa Fe Springs, CA

• Demonstrated success in generating revenue through revitalizing stagnant product mix, augmented with increased focus on growth niche market segments. Achieved double digit growth and repositioned the company’s business model from desktop component vendor into boutique custom storage provider.
• Created custom marketing plans to deliver maximum cost/sales ratio and surpass industry growth rates through efficient use of limited resources. Executed soup-to-nuts go-to-market plan with revived product positioning, alliance partnerships, and channel reseller exposure.
• Established $250k budget for company’s sales, marketing and Web design departments.
• Built marketing plan to penetrate SMB, Enterprise, Government, Media, and Security verticals.
• Beta participant in Google AdWords and Yahoo CPC programs.
• 2x increase YoY sales revenue growth in 2010. • Set record gross profit in FY 2010.
• 17% annualized increase in organic website traffic. • 30% annualized increase of lead database.

Nov 1997 – Feb 1998 · 3 mos

• Extensive training for series 6 and 63 securities licenses and life insurance license.

Jun 1992 – Oct 1998 · 6 yrs 4 mos · Anaheim, CA

• Dinner cook, responsible for menu planning, food quality, presentation and tasty morsels.