Tyler Lessard 🎯

CEO

Kitchener, Ontario, Canada26 yrs 7 mos experience

Highly Stable

Key Highlights

Expert in building demand generation strategies.
Founder of multiple successful B2B marketing initiatives.
Experienced speaker and author in digital marketing.

Stackforce AI infers this person is a B2B Marketing Executive with expertise in Demand Generation and Content Strategy.

Contact

Skills

Core Skills

Marketing StrategyDemand GenerationContent StrategyBranding

Other Skills

BlackberryBusiness DevelopmentBusiness StrategyBusiness-to-Business (B2B)Cloud ComputingContent MarketingDatabasesEnterprise MobilityEnterprise SoftwareGo-to-market StrategyLeadershipMarketingMobile ApplicationsMobile DevicesMobile Technology

About

Art. Science. And a bit of magic. 🪄 As a marketing executive, I thrive on creative storytelling to connect with audiences in memorable ways. As a business leader, I understand the importance of earning trust and exchanging value with my community. As an Engineer, I know the most impactful things we do are a mix of art and science. Through my experiences leading award-winning marketing teams, creating B2B categories, and building the Sales Feed media network, I’ve developed the Outside-In approach to marketing as a systematic way to build engaged audiences of followers, fans, and future customers. It’s basically magic. As a speaker, author, trainer, and fractional leader, I bring these ideas to life to help businesses unleash the power of remarkable content and human connection in the digital age.

Experience

26 yrs 7 mos

Total Experience

4 yrs 10 mos

Average Tenure

2 yrs 4 mos

Current Experience

Technologyadvice

2 roles

Marketing Insider

Jul 2024 – Present · 1 yr 11 mos · United States · Remote

Content creator, researcher, producer, and meme maker at the best darn newsletter and media brand for B2B marketing professionals: https://solutions.technologyadvice.com/subscribe-to-marketing-insiders/
The Marketing Insiders are a team of B2B marketing enthusiasts and demand gen nerds who thrive on helping other marketers stay ahead of their pipeline goals with fresh new perspectives, timely research, cheat sheets, templates, and more. Why? It's just good karma. And we have access to some pretty unique data and insights via our day jobs at TechnologyAdvice that would be a crime not to share.
If you'd like follow along as we explore the changing worlds of leadd gen, content marketing, buyer intent, ABM, and more, sign up for our free newsletter at https://solutions.technologyadvice.com/subscribe-to-marketing-insiders/.
Your pipeline just might depend on it.

Chief Marketing Officer

Feb 2024 – Present · 2 yrs 4 mos · United States · Remote

TechnologyAdvice is your one-stop-shop for high quality lead generation, demand creation, and account-based marketing programs. With an owned audience of 100M+ B2B tech buyers actively engaging with our 30+ tech media sites, we help marketers reach, educate, and convert sales-ready leads. Oh, we also have the best Customer Success team in the business who partners with marketing teams to ensure successful outcomes of lead gen campaigns.
As CMO, I'm busy building a world-class brand and a hyper scalable demand engine to take our business to a whole new level. I also oversee the Marketing Insiders media brand and community Need to build more pipeline? Drop me a DM.

Demand GenerationMarketing StrategyBranding

Outside-in marketing

Founder

Feb 2024 – Present · 2 yrs 4 mos · Ontario, Canada · On-site

Your marketing is inside out. How embarrassing.
Most marketing teams use an inside out approach to target buyers who are actively in-market for a solution. This represents less than 1% of your total target audience, leaving a lot of future business up for grabs.
I’ll help you generate awareness with the other 99%, keep them engaged over time, and convert them into users, customers, and brand advocates.
So you can scale your organic reach, influence more prospects, and be the first one they call once they’re ready to buy.

The sales feed show

Co-Host and Executive Producer

Oct 2022 – Oct 2023 · 1 yr · United States

Co-host and Executive Producer for the B2B sales podcast that critics are calling "the best thing to happen to sales since the one-call close!"
You'll learn, you'll laugh, you might even close one more deal this year. Check it out at www.salesfeedmedia.com/podcast or find it on your favorite podcast network.

Content StrategyContent Marketing

Pavilion

Instructor, Pavilion University - B2B Marketing for Revenue Leaders

May 2022 – Nov 2023 · 1 yr 6 mos · United States · Remote

Pavilion is the leading community-powered learning platform for GTM leaders, CEOs, and their teams. As an instructor at Pavilion University, I teach two foundational courses for GTM leaders and practitioners:
1. Marketing and Demand Generation for GTM Leaders (https://www.joinpavilion.com/enterprise-gtm-school)
2. Video Selling for B2B Sales and Marketing Professionals (https://www.joinpavilion.com/video-selling)

Hypcccycl

Member and GTM Games X-Trainer

Oct 2021 – Oct 2023 · 2 yrs · Internet

Proud member of the HYPCCCYCL sales and marketing community. GTM Games trainer and competition host for RARE: The Continuous Engagement Marketing Method.

Sales feed

Founder and Chief Feeder

Aug 2021 – Present · 4 yrs 10 mos · Kitchener, Ontario, Canada

Sales Feed is the most beloved media network for the B2B sales community. It provides fresh perspectives, hot takes, and ridiculous sellertainment to help you live a better life in sales. Follow Sales Feed on YouTube, Instagram and LinkedIn to bask in the awesomeness of modern B2B sales.

Social MediaContent StrategyContent MarketingBranding

The visual sale

Author

Oct 2020 – Nov 2020 · 1 mo

The Visual Sale is the first book to teach business owners, sales teams, and modern marketers how to harness the power of video content to explode sales, drive marketing, and grow their business faster in an increasingly virtual world. Get it today at www.TheVisualSale.com
You'll learn what types of videos are moving the needle for today's marketers and sellers, how other businesses are creating educational and personalized video content at scale, and how to create a culture of video within your own organization.

Vidyard

VP Marketing and GTM Executive

Feb 2014 – Jan 2024 · 9 yrs 11 mos · Kitchener, Canada Area

Vidyard is a pioneer and leading global provider of video technology and buyer engagement solutions for marketing and sales teams.
As VP Marketing, I'm responsible for driving Vidyard's global corporate marketing strategy including brand, positioning and messaging, content and community, social media, thought leadership and category building.

Marketing StrategyBrandingDemand GenerationContent Marketing

Fixmo

Chief Marketing & Product Officer

Oct 2011 – Jan 2014 · 2 yrs 3 mos · Toronto, Canada Area

Fixmo is a highly dynamic mobile security start-up focusing on information assurance, data leakage prevention, and secure containerization solutions for mobile devices and BYOD in the workplace. As CMO, I maintained global responsibility for all marketing and product management functions including market intelligence, product strategy and delivery, technology partnerships, field marketing, product marketing and public relations.

Content Strategy

Blackberry

3 roles

Vice President, Global Alliances and Developer Relations

Jun 2009 – Sep 2011 · 2 yrs 3 mos · Waterloo, ON Canada

Led a cross-functional organization responsible for recruiting, managing, and supporting a global ecosystem of Independent Software Vendors (ISVs), Systems Integrators (SIs) and Managed Service Providers (MSPs) on the BlackBerry platform. Built out and managed a global ecosystem program encompassing Business Development, Application Development and Marketing support for application developers spanning Consumer, Enterprise and Government markets.

Marketing StrategyBrandingBusiness-to-Business (B2B)

Director, ISV Alliances and Developer Relations

Promoted

Aug 2006 – May 2009 · 2 yrs 9 mos · Waterloo, ON Canada

Led a team of Business Development and Technology professionals responsible for building, managing and supporting the ISV, SI and MSP partner ecosystem in North America. Built out technology and go-to-market partnerships with SAP, Oracle, IBM, industry-centric Enterprise ISVs, MEAP and MDM platform providers, as well as consumer application and content service providers.

Marketing StrategyBusiness-to-Business (B2B)

Mobile Application Development Consultant

Jun 2001 – Jul 2006 · 5 yrs 1 mo · Waterloo, ON Canada

As an expert on the BlackBerry developer tools and BlackBerry Enterprise Server, provided application development support services and technical relationship management for key ISV and SI partners. Provided leadership and mentoring to a small team of application development consultants and evangelists.